Morgan Mackinnon Email & Phone Number

Georgina, On, Ca

Providing diagnosis and auditing of client’s current social media practices on multiple platforms (Tiktok, Instagram, Facebook, Pinterest, LinkedIn)Creating brand identity/ marketing pillars, along with providing customized organizational tools for niche branding for clients in a variety of industriesContent creation and implementing best practices for effective campaigns including marketing and training materials, sales, brand awareness & community buildingManaging daily community engagement and performance analysis regularlyProviding 1-1 and group mentorship plus client support remotelyLeading sales consultations, managing targets & administration of ecommerce site

Develop Social Strategies:• Collaborate with the P6R Team and stakeholders for content ideation and marketing strategy including brand building pillars, avatars and baseline analytics.• Ensure execution aligns with brand guidelines.• Foster innovation and creative approaches for organic growth and engagement.• Stay updated on digital media developments, pop-culture trends, and golf industry related content.Content Planning and Management:• Develop and maintain a content calendar for consistency.• Utilize tools like Agorapulse for efficient content management.• Manually schedule and publish content on various social platforms as needed for engagement optimization.Content Creation and Editing:• Shape content direction and manage digital assets for our clients.• Write, edit, and proofread communication content.• Craft engaging stories that resonate with our target audience and schedule them strategically.• Utilize raw footage to produce captivating video and photo content, particularly for Reels.• Photo and video editing (Lightroom & Final Cut)Community Management and Client Support:• Drive engagement and growth through interaction with followers.• Respond to comments, DMs, and inquiries.

Creation of digital and outbound marketing strategies for multiple new brandsImplementation of social media marketing strategies to drive brand awareness & salesfor brands with differing objectivesCapture all media (including drone and product photography/videography), editing andcreation of content and copywriting for the different brands across various social mediaplatforms and webpagesCreating and attending networking opportunities as a representative of the brand(s),communicating a deep understanding of the objectives & identity of each businessWorking alongside SEO to ensure digital strategies for Meta & Google Ads are effectiveand managing Ad-Spend budgetsCreation of variety of marketing materials including brand kits, competitive market research, SquareSpace websites, content calendars, printed catalogues, flyers, brochures and presentations

Stouffville

Provide on-site content creation, all video and photo editing, copy-writing for socials (IG, TT, LI, FB, YT) and web content, scheduling for all platforms including quickly applying relevant trends to meet and exceed goals set by employerCapture drone photography/ videography in combination with other footage to facilitate short and long form video editingAttention to detail and deep understanding of ideal candidate’s behaviour to create and implement social media strategy for multiple platforms Building multiple online communities by seeking out & engaging with ideal audienceTracking and screening of applicants, creating copy for job postingsOrganizing events/campaigns for the purposes of recruitment and employee retentionRecruitment for construction via direct and indirect marketing strategies

Keswick, Ontario, Canada

Rebuild community and engagement through consistent branding and client-first contentCreate, plan, and execute community initiatives and incentivesDaily promotion of sales and events via social mediaCapture, create and post content with trends applying to the brand voice & target audience

Keswick, Ontario, Canada

Newmarket, Ontario, Canada

Assisting team members to ensure that restaurant meets corporate specifications Setting a high standard of customer service with all guest interactions

Clerk for the City of Barrie Bylaw office, responsibilities included:- filing and organization for multiple sectors - customer service via phone, email and in person interactions- knowledge of bylaws within the City of Barrie- use of radio dispatching for officers and filing of complaints in data system

Maintaining existing accounts and developing new clients for both importation and distribution sides of the business, often working with R&DRetain extensive product knowledge and account history in B-to-B based businessCommunication of clients needs to upper-management and distribution channels

Newmarket

Serving all tables to meet and exceed company standards for customer experienceObligation of opening and closing the bar area including inventory and cash handlingIn-depth product knowledge on all Keg specification from beef origin and food plating to allergen awareness and recipe modification

Bachelor'S Degree, Honours

Bachelors, Policing

Diploma, Police Foundations

Education record