Co-founded Rebuildee, transforming an idea into a fully-fledged brand and successfully raising $150k in pre-seed funding. Spearheaded product management, directing the end-to-end development of the crowdfunding platform that connected donors to impactful causes. Led all aspects of brand strategy, digital marketing, and partnerships, implementing an advertising campaign that consistently achieved a $0.50 cost per click in key US markets. Developed content and digital assets to ensure a seamless, user-friendly experience, significantly growing customer engagement and retention. This role allowed me to combine my expertise in marketing, product development, and mission-driven growth strategies.

Provided strategic business development consultancy for MIFA Group, leading initiatives that drove market expansion across Europe, North Africa, and the Americas. Developed data-driven frameworks to guide international operations, tailored to each region’s unique economic and regulatory landscape. Additionally, I worked closely with internal teams on brand positioning strategies to align our business goals with global market needs. My role combined international business strategy, market research, and stakeholder management, reinforcing my ability to lead cross-functional teams in a dynamic, global environment.

At SiriusXM, I led research efforts and delivered strategic insights to the executive team, identifying market expansion opportunities across North America, Europe, and APAC. My work provided a blueprint for the company’s international growth strategy, focusing on region-specific challenges and opportunities. I collaborated across departments to ensure alignment between product development and business goals, showcasing my ability to bridge strategy with execution. This role honed my skills in product management, market analysis, and providing data-backed recommendations to high-level stakeholders.

As a Digital Strategy and Operations Associate at the Urban Land Institute (ULI), I spearheaded the development and management of digital products and branding initiatives that enhanced member engagement and positioned ULI as an industry leader. I played a critical role in building and optimizing ULI's website, ensuring a seamless user experience and increasing site traffic by implementing best practices in SEO and web design. Additionally, I worked on product management for ULI's digital resources, ensuring they aligned with member needs and organizational goals. I led 40+ international training sessions and revamped the customer service experience, contributing to significant year-over-year growth. This role combined brand management, product strategy, and digital transformation, and deepened my expertise in aligning operational efficiency with customer-centric solutions.

Led the digital transformation and e-commerce strategy at Chiefs, developing a cohesive online brand presence that drove high monthly views and revenue growth. My responsibilities included building and managing digital platforms, overseeing online ordering systems to enhance operational efficiency, and developing policies that reinforced the brand’s eco-friendly positioning. I also led digital marketing efforts, creating targeted campaigns that increased brand visibility and customer engagement. This role combined my expertise in digital marketing, brand strategy, and operations management, enabling Chiefs to reach new markets and achieve sustainable growth.

Managed daily store operations and led a team of 145 employees at Whole Foods Market, where I implemented key operational and safety initiatives. My leadership included overseeing a hazardous materials disposal overhaul that reduced miscategorized waste by 80%. I also established a daily communication and team-building structure that promoted collaboration between staff and management. This experience strengthened my abilities in team leadership, operational efficiency, and problem-solving within a dynamic, customer-focused environment.

Led the expansion of a women’s microfinance program in Burkina Faso, enhancing economic empowerment across five regions. I developed and delivered training programs and conferences that reduced group failure rates and increased program stability. Additionally, I worked with local institutions to design a female entrepreneurship curriculum for a national university, helping foster sustainable development and capacity-building. This role allowed me to leverage my skills in economic development, capacity building, and stakeholder engagement, ensuring long-term impact and growth for the communities involved.

Awarded the Aspen Leaf of Excellence for exceptional customer service and brand representation during my time at Aspen Skiing Company. Selected as the lead lift operator for the Obama presidential family’s visit, ensuring seamless service and a memorable experience. I also coordinated logistics for special events and daily operations, honing my skills in team coordination and high-level client service. This role underscored my commitment to delivering excellent service in high-pressure situations.

As Program and Brand Coordinator for the Bike Life Club, I raised $10K in grassroots funding and collaborated with community partners to implement an after-school program for middle school students in San Jose. My role involved developing a comprehensive branding and outreach strategy to promote the program’s mission and engage local stakeholders. This experience allowed me to combine fundraising, brand management, and community outreach skills to create a lasting impact on youth engagement and fitness.

As a Brand and Media Production Specialist at the Peace Corps, I collaborated with cross-functional teams to produce multimedia content that supported the organization's outreach and recruitment efforts. I developed and edited video content, graphics, and social media assets to strengthen the Peace Corps' brand presence and communicate its mission to a global audience. This role allowed me to refine my skills in visual storytelling, content creation, and brand management, while working closely with stakeholders to ensure alignment with strategic objectives. My work contributed to increasing engagement and awareness among prospective volunteers and partners.

In my role as an Outreach Advocacy Specialist at the National Education Association (NEA), I led efforts to build partnerships and expand the organization's advocacy initiatives. I developed and executed outreach strategies to engage educators and policymakers, creating campaigns that supported NEA’s mission to improve public education. I also contributed to the design and implementation of educational programs that raised awareness of critical issues within the education sector. This experience strengthened my skills in advocacy strategy, stakeholder engagement, and public relations, enabling me to make a tangible impact on policy discussions and educational reform.