Adrian Brinkley Email & Phone Number

New York, NY, US

Washington, DC, US

Clients include: Google, Meta, HBO, Ally Bank, Calm, Toyota, Bank of America, JPMorgan Chase, PwC, Dollar General, Hulu, Eli Lilly, Regeneron, Gucci, Netflix, Bleecker Street, Mercedes-Maybach, Paramount, Barbour, Pfizer, BCG, Visit Seattle, Penguin Random House, Tito's, Proctor & Gamble, Delta Air Lines, and more...

Washington, DC, US

Washington, DC, US

Portland, OR, US

Accounts: Equinox, Lyft, Delta, Ford Motor Company

Berlin, Berlin, DE

• Responsible for developing and driving the ongoing social media and engagement strategy for a globalcommunity of more than 13 million fans across all social media platforms with key company goals,objectives and KPIs in.
• Managed external social media agency and internal community manager, oversaw quarterly paid mediabudget and maintained social platform relationships (Facebook, Instagram, Snapchat, Twitter, etc.)
• Developed messaging and launch plan for brand campaigns, consumer activations, and promotions
• Constantly tested and analyzed social messaging and campaigns, optimizing for engagement based onlearnings; championed the SoundCloud brand voice and ensured content consistency and relevance
• Collaborated with internal marketing, press, product, content and design teams on various integratedmarketing efforts, partnerships and activations (e.g. Microsoft, E3, SXSW, Art Basel, music festivals)

New York, NY, US

• Developed social media strategies to strengthen and leverage Playbuzz’s social presence while managing all B2C social platforms and working with content experts to create and optimize social content; managed and grew.

New York, US

• Served as the voice of the brand to an audience of more than 15.4M social followers; responsible forcopywriting, scheduling and publishing of content across all platforms; managed social editorialcalendar and involved.
• Developed social media standards and best practices; managed and advised international social teams to create more results-driven content strategies; launched the Vevo brand on Snapchat and Periscope
• Monitored and analyzed performance of social platforms and used measurement tools to optimize andreport on impact of campaigns; worked with agencies to optimize paid media campaigns
• Activated unique social media marketing campaigns for music video premieres, original programming,sponsorship and events; coordinated with internal marketing, sales, press and design teams

London, London, GB

• Plan social content, manage editorial calendar, write copy, brief creative assets and schedule timings for posts across 10+ verticals including Facebook, Twitter, Instagram, Pinterest, Tumblr, Snapchat, YouTube, Vine.
• Develop and execute USA social media strategy with key objectives and measurable targets in mind that include increasing brand awareness, acquiring new fans and supporting retail goals; coordinate with marketing.
• Led increase of ASOS US fan following by +70% on Facebook, +66% on Twitter and +345% on Pinterest. Econsultancy feature on success of ASOS' Pinterest strategy under my leadership here.
• Track and report on key metrics (i.e. traffic, engagement, conversion, revenue, etc.) using native and external analytics tools like Facebook Insights, Twitter Analytics, Sprinklr, Adobe Webtrends, Hootsuite and more.
• Develop and maintain relationships with bloggers, influencers, affiliate networks and social media platform representatives, working with them to help amplify social campaigns.

New York, NY, US

• Responsible for the daily curation of digital and editorial content for NYLONGuysMag.com,creating original content in the form of blog posts, interviews and long-form stories pertaining to fashion, grooming, music.
• Managed all social media channels and monitored online communities; increased site traffic by 82%, Twitter following by 71% and Facebook following by 66% within a span of less than one year; monitored metrics and.
• Submitted monthly contributions to the NYLON and NYLON Guys print publications; maintainedrelationships with key contacts in the fashion/publishing/media industry and represented magazine at key industry events.

New York City, NY, US

• Secured appropriate press placement for fashion clients within a number of top fashion/lifestyle publications including GQ, Complex, Details, Esquire and more; communicated with editors/stylists to facilitate the.

Tsuen Wan District, HK

• Daily assignments included determining relevant fashion content for Hypebeast.com, receiving and responding to appropriate press pitches, communicating with retailers and PR agencies worldwide as well as staying.
• Attended various fashion weeks and trade shows each season including New York Fashion Week, Pitti Uomo (Florence) and Milan Fashion Week.

Tsuen Wan District, HK

• Built an extensive knowledge of online publishing; pushed content to appropriate social media channels.
• Pitched ideas for new stories and features; coordinated promotional contests; constantly communicated with global brands and public relations agencies worldwide to request press releases, lookbooks, product samples and.

Master Of Science - Ms, Business Management And Leadership

Bachelor Of Arts - Ba