Adrian Fowler Email & Phone Number

London, United Kingdom

Set up own limited company to deliver strategic and tactical interim marketing consultancy services on a project basis to Financial Services companies. Initial project for Combined Insurance, part of ACE European Group, to build and deliver a non advised sales infrastructure to enable a return to face to face selling in a workplace environment. Established the viability of the initial sales model through revamped tactical sales and marketing activities.

Kingston Upon Thames, United Kingdom

Built a sales team and culture in a not for profit organisation, delivering a 56% increase in sales from 2017 to 2018, and a further 50% increase in sales in the first 6 months of 2019 compared to the same period in 2018.Rolled out a detailed new sales process covering the follow-up of web leads and dealing with outbound and inbound telemarketing. Built both the telemarketing infrastructure and CRM system to manage all leads to completion.Developed and began executing a sales strategy within a shrinking and highly competitive PMI market to transition from a start-up telesales and ‘brand building’ focused Business Development team to an effective sales unit focused on sustainable and scalable growth over the longer term.Within the B2B channel, created and introduced both a new health and wellbeing proposition and “in-field” sales capability.Broaden and deepened the team’s segments and relationships across the B2B pipeline through cross government department agreements; targeted lead generation through conference activity and tele-appointment campaigns; as well as affinity partnerships.Created and drove initiatives and increased sales effectiveness to reduce the B2B2C cost of acquisition down from a high in 2017 to a substantially lower figure in June 2019, with a projected further downward trend as the ‘in-field’ model matured. Led the sales team to play a role in driving up our Trustpilot score to a high of 8.7, and to be the highest among the UK PMI providers through the team’s 5 star sales interactions.

London, United Kingdom

Leading the construction and strategic direction of a non advised sales force promoting employee engagement benefit programmes as well as selling accident and health plans face to face within the workplace and to a high regulatory standard. Created and introduced a complete business to consumer non-advised sales infrastructure, balancing a highly visible compliance requirement with a need to maintain a strong sales culture.Delivered the strategic sales metrics required to achieve a commercially viable model from a standing start.Led the motivation and development of a sales team through piloting and proving different sales models to deliver quarter over quarter sales growth, driving double digit points increases in conversion rates from Q1 14 to mid February15, and up over four fold since Q1 13.Drove selling effectiveness with efficient use of face to face selling time; Sales per Man Day increased threefold from Q1 14 to February 15 along with infield time increasing nearly four fold over the same period.

London, United Kingdom

Strategic leadership and global focal point for the facilitation and collaborative development with local sales teams of specific mobile assurance propositions.Delivered:Translation of the global mobile distribution vision into strategic framework to ensure Corporate CEO sponsorship. Definition of strategic objectives for Latin America region and instigating bottom up planning to begin establishing a consistent and robust pipeline across the region.Built strategic partnerships with mobile payment providers in the mobile ecosystem to provide alternative distribution routes.Expanded proposition development to encompass micro insurance products for partners in emerging and developing markets.Created an innovative mobile sales process and premium collection concept which ensures mass applicability.

Windsor, United Kingdom

Leading a European team delivering strategy, market intelligence, brand building, product and proposition development in a consistent and effective way across our European footprint. Delivered:‘Top ranking status’ as a well known brand within our chosen segments through the execution of integrated communication plans and consistent corporate messages, as well as created and implemented a Pan-European PR infrastructure and strategy.Researched, built and instilled consistent value propositions for the 3 product lines of creditor, extended warranty and handset protection across our European territories. Built the infrastructure to ensure the translation of these into client specific value propositions for new business opportunities. Oversaw the delivery and implementation of a Direct Marketing model and infrastructure.

Slough, United Kingdom

Leading a team delivering strategy, market intelligence, brand building, product, proposition and channel development in the UK and Ireland. Delivered:A researched and developed new Home Emergency product for the Irish market and multiple innovative niche insurance ideas for the UK Financial Services sector.The continued exponential growth of the embryonic ‘Direct to Consumer’ Channel, Protectyourbubble.comIn addition to my marketing responsibilities in 2009, the successful completion of a 6 month interim management of the Sales team delivering the re-negotiation of key clients and multiple proposals for strategic prospects.

Slough, United Kingdom

Leading a team delivering strategy, market intelligence, brand building, product, proposition and channel development in the UK and Ireland. Delivered:The establishment of a ‘new to business’ direct distribution channel through a standalone branded internet portal (www.protectyourbubble.com) and drove the foundations to creating a sustainable model.The building, introduction and management of the organisation’s Treating Customer Fairly programme, instilling our ‘Customer First’ principles into business as usual and meeting all regulatory deadlines.The completion of marketing due diligence and integration for 2 successful M&A opportunities.

Maidstone

Commercially managing the strategic relationships with Norwich Union Healthcare (NUHC), AXA PPP Healthcare and Argos Financial Services. Products covered were PMI, Cashplans and Motor. Delivered:The transfer of NUHC ‘s International policy and claims processing to the healthcare center of excellence, including building a bespoke interactive website (www.nuglobalcare.com).The negotiation and implementation for the administration of a NUHC new International product to drive income up by 33%.The negotiation of the administration of 3 new product developments for AXA PPP, Dental Costguard, Casualty Plus and 60 Plus. As well as renegotiated AXA PPP contract from loss making to a 25% margin.The sales performance targets including income per policy for Argos motor insurance .