Adrian Gonzalez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Beverly Hills, California, United States

• Leading design endeavors for advertising campaigns, web content, and events targeting both B2C and B2B markets.• Managing the global design department by assigning and handling design requests across various time zones.• Overseeing a global team of designers spanning various time zones.• Working closely with our CEO on design initiatives and projects.• Directing and designing templates for widespread team use.• Collaborating extensively with internal and external teams to pioneer innovative solutions and develop engaging graphics conveying compelling data stories.• Offering guidance and feedback to ensure project aesthetics, closely aligning with Marketing, Sales, and Partnerships teams to meet quarterly strategic goals and OKRs.• Developing and supervising brand identity guidelines across diverse market segments while streamlining design processes for improved efficiency.• Designing innovative data visualizations from raw data and transforming them into customizable templates.• Art directing and designing conceptual marketing campaigns tailored for product launches.• Providing creative and art direction for global events, including our Global Demand Awards.

Beverly Hills, California, United States

• Leading the art direction and design of comprehensive marketing campaigns, digital assets, logos, and web materials.• Leading creative and art direction for multiple departments.• Coordinating brand-consistent design strategies across diverse channels to ensure a cohesive visual identity.• Overseeing the visual conceptualization of extensive materials: presentations, digital advertising, email templates, pitch decks, events, newsletters, reports, and social media assets.• Ensuring user interactions by prioritizing user-centric design principles in all UI/UX initiatives, enhancing usability, and optimizing the overall user experience.• Supervising design implementation across various channels to uphold the brand's visual identity.• Delegating projects and guiding cross-functional teams.• Setting pivotal milestones for the design team and meticulously managing the end-to-end creative process from conceptualization through to execution and completion.• Onboarding and training new colleagues and designers.• Revising content and artwork while providing feedback to the design team.

Beverly Hills, California

• Directing and designing marketing campaigns, digital assets, logos, and web materials.• Providing creative and art direction to Marketing, Sales, Partnerships, and Human Resources departments.• Ensuring brand visual identity consistency across various channels through design oversight.• Managing the visual conceptualization of diverse materials (presentations, digital ads, emails, pitch decks, events, newsletters, reports, press graphics, social media assets).• Staying current with design trends, guiding creative meetings.

Greater Los Angeles Area

• Leading high-end design projects from inception to completion while collaborating closely with executives.• Ensuring consistent brand representation across all marketing endeavors, including media kits, sell sheets, deck designs, microsites, E-blasts, logos, and more.• Upholding brand consistency and high-quality design throughout the entire process of project execution.• Directing creative strategies for events and collateral, refining design layouts.• Reviewing the work of other designers to maintain brand uniformity and uphold exceptional design standards.

Greater Los Angeles Area

• Leading creative direction and designing various materials including print ads, web banners, signage, invitations, logos, promotional designs, and more.• Designing print and digital marketing content.• Developing & designing sales materials like pitch decks, sell sheets, and media kits.• Handling the creation of diverse marketing assets for campaigns and events.• Overseeing design across multiple marketing elements.

Greater Los Angeles Area

• Maintained brand uniformity across retail POP/POS materials, displays, catalogs, and print/digital ads.• Designed graphics for print and digital marketing campaigns, along with website content.• Oversaw artwork accuracy in print and ensured correct color proofing during press checks.• Designed new hangtags, lookbooks, and catalogs exclusively for tradeshows.• Designed packaging boxes for clothing distributed to influencers.• Designed & developed large-scale artwork specifically for tradeshows.

Greater Los Angeles Area

• Ensured brand consistency across retail POP/POS materials, displays, catalogs, and print/digital ads.• Developed brand line sheets, hangtags, lookbooks, and catalogs.• Designed graphics for digital marketing campaigns and website.• Responsible for artwork accuracy in print and color proofing during press checks.• Assisted in photoshoots and performed minor photo retouching.

Greater Los Angeles Area

• Contributed to a range of design projects including magazine layouts, event art direction, merchandise design, and website/app development, guided by the Production Director and Senior Graphic Designer.• Managed print collateral design tasks, provided support for social media photo requirements, and handled additional non-design responsibilities.

Loker Student Union, California State University, Dominguez Hills, Carson, Ca

• Led the visual rebranding of the Loker Student Union Inc. as a Graphic Designer, revamping its identity and producing diverse marketing materials for various campus events.• Conceptualization and designed the organization's new logo, contributing to its unique brand identity.• Contributed significantly to multimedia content creation and collaborated effectively within teams, actively engaging in client meetings to ensure design objectives were met.• Developed both print and digital marketing materials, catering to a range of campus events and campaigns, showcasing adaptability in design.• Consistently sought and implemented innovative design strategies, influencing project success and steering creative direction toward impactful visual communication approaches.

Carson, Ca

• Developed a comprehensive six-week workshop curriculum focusing on fundamental graphic design principles.• Actively mentored students throughout the program, fostering an engaging learning environment by facilitating collaborative projects and organizing critique sessions.• Guided High School students in creating their unique brand identities, showcasing their work in a vibrant magazine distributed within the community for increased visibility.• Responsible for creating an interactive educational atmosphere, contributing significantly to the overall success and enrichment of the program.

Cerritos, Ca

• Created captivating promotional displays through creative crafting and illustration showcased on in-store boards to engage customers and highlight offerings.• Took on new tasks and initiatives, actively contributing to the store's success while prioritizing customer satisfaction.