Adrian Gilbert Email & Phone Number

London, England, United Kingdom

When Insightia was acquired by Diligent in Janaury 2022, I was made Regional Sales Director - EMEA & APAC. I am responsible for both servicing the needs of valued clients and introducing our expert insights and intelligent analytics to leading law firms, proxy solicitors, investment banks, professional services, communications agencies, and many more organisations, who need to stay informed of developments in shareholder activism, voting and ESG.Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge. Learn more at diligent.com

London & South East

Invited by MDs to utilise my 20+ years' experience to improve sales and marketing effectiveness and ROIs through growing acquisition and retention revenues:• Activist Insight – instrumental in growing this innovative online financial intelligence business by generating and nurturing enquiries, managing clients and increasing sponsorship revenue streams. • TU Automotive – after completing a comprehensive marketing audit at this leading automotive events company, I focused on key best-practice projects across metrics, social media and engagement, plus delivered immediate leads and revenue through implementing a timely exhibitor marketing campaign.• Music Week – transformed marketing and reporting by establishing strategy, streamlining trial process and developing KPIs. Implemented win-back campaign integrating DM, email and telesales gaining a 600% ROI • Mash Media – met all key stakeholders and audited marketing to produce a detailed 40-page action plan.• Euromoney – interim head at Metal Bulletin and Petroleum Economist guiding marketing teams through change, reviewed plans, trials and renewal sequences, promoted new products and launched webinars.

London, United Kingdom

Invited back to bring experience to role. Soon pulled together 2014 budgets and plans for flagship title Insurance Times, developed content-led lapse and trial campaigns, updated renewal series and devised integrated campaign for high-value research survey - heralded by the Executive Director as the product’s “best-ever campaign”.

Hammersmith

Managing a team of six marketing and customer services staff, I was responsible for maximising subscriptions revenues across an iconic portfolio of titles including Campaign, Marketing and GP. Devised new marketing plan format, established KPIs and managed key campaigns for Planning magazine’s move from being an Association title to standalone subscription product.

Soho, London

It was a pleasure to be invited back to take up this maternity cover position taking overall responsibility for the operational and strategic marketing for the Financial Services, Professional Services and Trading Technology divisions, including market-leading brands Post, Legal Week, Professional Pensions and Waters Technology.Key tasks and achievements include:• Leading and managing a team of four experienced marketers to drive forward the marketing for new business, retention and corporate site licences• Working closely with the MDs and group publishers in setting budgets and forecasts; controlling costs and maximising revenues in line with the strategic direction of the division• Devising and managing the launch of a new joint venture legal reports website from scratch in one month • Working with the head of database marketing to establish and utilise an ROI tracking report providing key insight on marketing activities and costs

Cannon Street, London

The consumer publishing director, a former colleague at the FT, asked me to come in and focus on re-invigorating the marketing for their magazine The Great Outdoors (TGO). Working on 15+ simultaneous projects including:• Re-engaging with key partner organisations like the YHA to promote the magazine to their members• Researching and sourcing products to fulfil enhanced gift promotion and competitions strategy• Re-write and develop multi-channel campaigns for new business, lapses and renewals, plus grow the database• Arrange and manage attendance at key outdoor industry exhibitions.

Meeting the need for maternity cover at short notice and reporting to the Head of Product Marketing, I came into the business following recent re-organisation and investment in the marketing area. Expectations and pressure to deliver were high and I was eager to draw on my experience to help the business and marketers seize the opportunities and achieve the revenue growth targets. • Managing and developing a team of six talented marketers, including a senior manager in the Hong Kong office.• Driving the adoption of best-practice marketing and processes, from producing detailed marketing plans and building data, to mentoring on copywriting and automating trials.• Instigated regular monthly publishers reports on business KPIs and implemented through the team • Working closely with publishers and senior peers in database marketing, audience development and telesales to utilise their expertise to assist with projects to enhance marketing ROI.• Responsible for marketing the flagship Risk magazine and website, hitting the year-end target three months early through topical and highly focused marketing campaigns.

Facing tremendous market changes and tough targets, The Head of Marketing of CIPFA's commercial business needed to deliver both a strategic plan and revenue by year-end and needed someone she could rely on to step in and help: • Managed six marketers with varying experience, advising and signing off all marketing activity• Spearheaded short term campaign planning and implementation for events, publications and training courses • Prepared reports, presentations and attended key meetings with the CEO and directors from Business Development and product divisions - particularly those focused on achieving the £800k+ publications target.

Responsible for the direct marketing strategy, tactics and effective implementation across the research services division, taking in leading industry reports, news analysis and the World Cellular Information Service (WCIS).Optimising best-practice principles, innovations and championing projects were all important aspects of this role. Achievements include: • Planned and project managed highly personalised, innovative new business lead generation campaign, working with numerous stakeholders to deliver to strict deadlines and within budget• Instrumental in sourcing and managing agency to template all marketing emails• Tested telesales, PPC and social media, plus devised schedule and dashboard for reporting

Employed to champion new venture in management report publishing and proved a focussed and dedicated approach could reap rewards and justified further editorial and marketing investment. • Full responsibility for managing the marketing of over 50+ high-value intelligence reports, generating over £2.5m revenue in 3 years • Demonstrate full range of marketing skills, from copywriting brochures, sales letters, e-shots, web pages and banners, to targeted list research, collaborations and design liaison• Working closely with global telemarketing teams disseminating leads and collateral • Provide regular, detailed business reporting and marketing analysis to senior executives• Fully utilised database marketing and email software, particularly Adestra and Lyris.

Reporting directly to European MD and VP Marketing (Boston), this role developed my B2B marketing skills in the highly professional global workplace learning solutions sector, including:•Developing and implementing a full marketing plan to optimise lead generation through business briefings, webinars, conferences and direct marketing•Providing a team of highly professional consultative sales professionals with collateral, market data and company information, plus organising networking and hospitality opportunities•Increasing brand awareness through case studies, sponsorships and collaborations.

Thomson FinancialSuccessfully completed a range of projects to get promotional activity for four highly regarded award dinner events back on track.• Developed a high-quality brochure, web site and email campaign for each event• Wrote, briefed and completed PDF brochures to support sponsorship proposals• Copywriting for postcards, sales letters, brochures, emails and websites.Provided trustworthy project management from concept to implementation for key titles.Reed Business Information• Successfully completed major DM campaign for Farmers Weekly, netting 1000 new subscribers• Re-launched Railway Gazette International with a revitalised, best practice mailing pack• Delivered new prospects for Commercial Vehicle magazine through detailed list research • Managed all marketing activity for Estate Gazette Books, including two annual catalogues.

A new position with marketing responsibility across the publishing business of the Institution of Civil Engineers (ICE), including books, journals and retail (shop and online).• Produced comprehensive marketing plans for four major parts of the business • Worked closely with the business managers and the ICE communications team in producing the new-style membership renewal booklet• Recruited and managed three new staff to re-build marketing team and grow business• Represented the company at the Frankfurt Book Fair, undertaking over 40 business meetings.

Lecturer HNC Business Studies - Marketing Intelligence, for 15 weeks whilst between jobs.

Reported directly to MD, working on product, marketing and sales strategy. Direct responsibility for marketing and customer service managers, plus a new sales team. Major achievements:• Recruited and managed a team of four direct sales staff to lead global growth of site licenses• Introduced new direct marketing practices, including requested trials, direct sales, email marketing, CRM and exhibition attendance – optimising return on investment• Launched site licenses and gained 50% market penetration and £100k new revenue in the UK in just three months – paving way for aggressive global growth plans.

Successfully managed the transition following Informa’s acquisition from the FT by:• Rebranding business from established FT Automotive to new Automotive World brand. • Maintaining marketing momentum despite rationalisation of the department and budget.• Organising attendance at the biggest automotive exhibition in the world in Detroit, USA.Then in November 2000 when Automotive business was sold on I was promoted to the new role of Manarking Manager:Best-Practice, reporting to the divisional Marketing Director. Focus of role was to inject best-practice and new ideas across four distinct businesses within maritime and transport. • Line management for aviation subscription magazine and a portfolio of directories, with a total marketing budget of £200,000 and £700,000 revenue target. Appointed and trained two new marketing executives.• Proved could market a £2,000 journal through direct mail, gaining a 200% ROI.• Advised maritime consultancy on customer retention and direct marketing.

After impressive initial six months, tasked to turnaround the under-performing automotive business – and successful against the odds. Established and grew FT Automotive brand into a global information source with a marketing staff of five and budget in excess of £750,000.• Launched over 100 reports, 7 newsletters, global BPA audited magazine, and annual awards.• Increased revenue from £600,000 to £2m in 4 years, achieving 250% ROI from mailing 500,000+ mailing pieces annually.• Responsible for the product concept and marketing of one of the most successful newsletters ever launched by Financial Times Business – netting £100,000 in 3 months.May 1999 – automotive and telecoms areas merged. Promoted to manage joint department, successfully re-focusing and integrating teams. Business acquired by Informa Plc end 1999.

Producing book marketing plans, writing copy for adverts, mailings and sales support material, briefing designers, attending exhibitions and nurturing relationships with academic bodies.

Full responsibility for marketing projects: training and incentive sales support, direct mail response reports, implementing a new showroom uniform, and showroom refurbishment analysis.

Sponsored Student – working in head office administration whilst studying for an HNC in Business Studies.

Ba (Hons), Business, With Marketing Specialism

Activities and Societies: University football team and committee member.Other education and qualifications: > 2000-present: Awarded.

Education record