Adrian Lim Email & Phone Number
Who is Adrian Lim? Overview
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Adrian Lim is listed as Managing Director and Founder at KHAL International (S) Pte Ltd, based in Singapore. AeroLeads shows a matched LinkedIn profile for Adrian Lim.
Adrian Lim previously worked as Managing Director & Founder at Khal International (S) Pte Ltd and Company Owner at Primewerks Xiamen Trade & Industry Co.,Ltd. Adrian Lim holds B.Com from University Of Wollongong.
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About Adrian Lim
Adrian began his career in the timber industry in aftermath of the Asian Financial Crisis in late 1998 as an export staff for a now defunct pallet company in Singapore. He had to visit Surabaya, Indonesia to grade the Merbau Decking for his Australian clients, where riots ran amok against the Chinese, still fresh in his thoughts. Adrian then moved on and was fortunate to be hired by Mr. Syed Abdel Nasser Bin Syed Hassan Aljunied, then CEO of Asiawerks where he was entrusted to oversee the development of Asianxport Pte Ltd, a subsidiary. It is through Mr Aljunied he learnt people's management skill. In 2003, Adrian was seconded by Mr. Norman P. Long, then owner of Oceania Forest Products to manage his timber import business in Cebu Philippines. It was here in the Philippines that opened his eyes, & taught him to be streetwise. In Adrian's own words, "I grew up here!" He is grateful and thankful to all his former employers for the wonderful opportunities. By 2005, he decided to put his skills and experience into managing his own company, that is where KHAL International (S) Pte Ltd was formed. KHAL started marketing fancies & furniture grade plywood to the Cebuano Furniture Industry. In 2006, he saw an opportunity to supply Primed Timber Mouldings into Australia & subsequently introduced this to the Philippines market, under the brand of Primewerks. Khal was the early pioneers exporting out of Fujian China. In 2013, KHAL started finger jointed decking with Bunnings Warehouse using plantation Eucalyptus Diversicolor. It was a huge challenge sawmilling and drying dense plantation eucalyptus. Many man-hours and funds were invested to deal with such species.KHAL continues to focus on Australian species sourced from private forests in Australia. Species such as Spotted Gum, Red Ironbark, & Blackbutt into flooring, decking and joinery products. KHAL prefers to avoid tropical hardwood, if possible, unless certified. Adrian has never been fearful of the unknown, and love challenges. He welcomes collaboration with individuals who are willing to commit to where his/her mouth is, be transparent and be fair. Over the years he encountered undesirable characters, fortunately he has a nose for such sort & to kindly leave him alone!
Listed skills include Decking, Injection Molding, International Business, International Trade, and 42 others.
Adrian Lim's current company
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Adrian Lim work experience
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Managing Director & Founder
CurrentKhal International (Singapore) Pte Ltd specializes in Forestry and Timber Products. We supply a range of products from round timber logs, sawn timber, softwood mouldings to hardwood decking. Our sourcing policy centered around plantations and certified timber resources. Our Accredited Global Forest Certifications: FSC-BV-COC-116710Our Range of Products as follows: - Primewerks Pre-Primed Mouldings, Door Frame & Stair Parts - Primewerks Reconstituted Timber Mouldings & Door Frame - Stairscraft Quality Stair Parts & Pre-Fabricated Stairs- Superior Quality Rubberwood Primed Window Reveals - Engineered Timber Flooring Responsible for managing and growing the business including: Create & develop products & services that are cost-effective & delivers value to clients. Identifying new markets, develop distribution channels, and products bundling, to maximize ROI. Formulate and drive plans and projects to move the business towards next level. Controlling its limited finances to ensure returns are maximized; therefore sales revenue, additional staffing, and expenditure must meet ROI. Leading negotiations with clients on sales, suppliers on procurement, joint venture partnership and forest managers. Systematically develop and manage an effective team that operates across boundaries using technologies. Travel across borders to meet clients, suppliers and visit exhibitions for networking. Develop, manage and oversee new suppliers new products are delivered on time thereby allowing clients to capture the market, in return a recurring business for the company. Develop relationship and create the alliance with the right actors in the business environment to achieve company long term growth and survival. Conduct due diligence on supply source based on a set of criteria identified during evaluations. Ensure proper accounting and employment conditions in compliance with governmental policies and regulations.
Company Owner
CurrentMarket & Product Consultant
A fully integrated timber company based in Singapore with forest concessions and mills operating in Makassar Indonesia. Responsible for the following: 1) Provide strategic advice to the Managing Director on market opportunities and maximizing yield for the production of the company timber resources. 2) Conduct market visits on targeted markets and clients to explore distribution possibilities. 3) Work in tandem with Weinig Asia to forecast volume and production.
General Manager
An Australian timber wholesaler with a representative office in Cebu, Philippines. It imports, distributes, market and sale of wood based products to the Philippines furniture industry. Responsible for managing and redevelopment of the company business in Philippines, including: Achieving annual budget in line with overall group target set by the Managing Director. Manage and control cash flow of the company, ensuring trade debts are collected on time and repatriated to head office. Develop new line of products for the market, creating higher chances for success in a competitive environment. Formulate and implement marketing strategies aimed at enhancing company sales and profitability. Ensure right products are stocked to capture sales. Handling negotiations and develop relationships with clients, suppliers and local contractors. Manage its exclusive marketing rights of Carter Holt Harvey Customwood MDF ensuring demand are forecasted and sales target achieved. Key Achievements Reorganized and formulated new operations policies resulting in operations efficiency and costs reduction by at least 50%. Pursued debtors and cleared aged stocks worth US$200,000 by March 2004, thereby improving its cash flow. Launched new products which saw average profit improving from 4% to 14% by March 2005. Differentiate company products by being innovative and costs effective. Succeed in repositioning the Company in the Philippines furniture industry as a reputable aggregator of wood products.
Sales & Trading Manager
A Singapore based company aggregating commodities from farm gate in Indonesia. It has the marketing rights to the oleo pine resin (OPR) aggregated from 6’300 hectares of merkusii pine forest concessions owned by its parent company, Asiawerks Global Investment Group, in Sulawesi, East Indonesia. Responsible for leading commodities sales and manage the harvesting of OPR, and, commodities aggregated within the concessions, including: Ensure the OPR and commodities deliveries meet client needs while optimizing price for the products. Monitoring the daily harvest of the commodities. And ensuring the logistic team minimizes deliver costs to the commodities. Handling negotiations with banks and contractors. Formulate and implement best practices and processes in the business system. Oversee management of the teams in Singapore and Indonesia including handling human resource issues. Provide strategic advice to the Managing Director on business opportunities, and business systems and processes. Frequently travel to Sulawesi concessions, and, meeting overseas clients to develop relationship and keep updated on market happenings. Key Achievements Successfully marketed OPR to Indian clients, and, marketed vanilla to Nielson Massey in United States. Promoted to senior manager within 3 months of joining company. Reorganized Indonesia operations which led to 30% costs reduction and greater work efficiency. Lead, formulated and implemented ISO 9001: 2000 Quality Management Systems which was successfully certified within four months of inception.
Regional Sales & Marketing Executive
The company manufactures wooden packaging and has factories in Singapore, Malaysia and Indonesia. The timber export division was established in 1998 to provide new revenue for the company. Responsible for the internationalization of the company business, including: Conduct frequent visit to Australia, New Zealand, US and Western Europe to research markets and build supplier-client relationship. Identify export opportunities, and then develop the products to meet the demand of the market. Implement advertising campaigns including website, print advertising, and taking part in exhibitions to generate sales leads. Stationed in Indonesia to monitor production, conduct quality checks and develop multiple supply lines. Key Achievements Secured new businesses in Australia, New Zealand and Europe during the tenure. Organized and took part in international wood exhibitions in Sweden and US. Develop and conduct due diligence on Brazil sources, thereby achieving a 7% cost savings on new materials for the Company.
41 Singapore Armoured Regiment
Class A Tank Crew- Trained in Tank Warfare, handling of automatics and heavy weaponry, operate a tank - Worked within a team under confined space and stressful environment - Involved in multi tasking activities, on the move
Adrian Lim education
Frequently asked questions about Adrian Lim
Quick answers generated from the profile data available on this page.
What company does Adrian Lim work for?
Adrian Lim works for KHAL International (S) Pte Ltd.
What is Adrian Lim's role at KHAL International (S) Pte Ltd?
Adrian Lim is listed as Managing Director and Founder at KHAL International (S) Pte Ltd.
Where is Adrian Lim based?
Adrian Lim is based in Singapore while working with KHAL International (S) Pte Ltd.
What companies has Adrian Lim worked for?
Adrian Lim has worked for Khal International (S) Pte Ltd, Primewerks Xiamen Trade & Industry Co.,Ltd, Greenworld Timber Resources Pte Ltd, Oceania Products Export Pty Ltd, and Asian Xport Pte Ltd.
How can I contact Adrian Lim?
You can use AeroLeads to view verified contact signals for Adrian Lim at KHAL International (S) Pte Ltd, including work email, phone, and LinkedIn data when available.
What schools did Adrian Lim attend?
Adrian Lim holds B.Com from University Of Wollongong.
What skills is Adrian Lim known for?
Adrian Lim is listed with skills including Decking, Injection Molding, International Business, International Trade, Purchasing, Moulding, International Sales, and Decks.
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