Adrianne is the Founder and CEO of Rosie, a boutique storytelling agency that focuses on telling meaningful, hopeful, solutions-oriented stories of good. We think Rosie.

I Will Not Be Quiet is a community group that creates a sacred space for women to learn about the political and social issues that impact their lives, and speak freely about their own experiences and challenges without judgment, apology or interruption. Facilitated within intimate talking circles, I Will Not Be Quiet promotes the notion that the more we know, the more that we can do. And the more we can listen to understand, the stronger we are as a community.

Sad Girls Club is the largest female-led non-profit organization with a focus on mental health for women of color igniting conversations with Gen Z and Millennials online and IRL.

Public relations, community organizing and guerrilla marketing for mission-driven brands.

The leading work automation software that enables companies to easily manage their freelance workforce.COMMUNICATIONS LEADIdeated and implemented WorkMarket’s first product event for clients, media and analysts. Strengthened WorkMarket’s national messaging of how automation software enables brands to scale their workforce to impact society and daily life. Led media relations around investor rounds. EMOTIONALIZING THE BRANDOversaw first Influencer Marketing, PR and… Show more The leading work automation software that enables companies to easily manage their freelance workforce.COMMUNICATIONS LEADIdeated and implemented WorkMarket’s first product event for clients, media and analysts. Strengthened WorkMarket’s national messaging of how automation software enables brands to scale their workforce to impact society and daily life. Led media relations around investor rounds. EMOTIONALIZING THE BRANDOversaw first Influencer Marketing, PR and Social Media Program to create a conversation about workforce automation, and show the human side of what it means to "work." Program generated coverage in top-tier business and tech media outlets, and a significant increase in social media reach – a 300% leap on Twitter and 100% leap on Facebook and LinkedIn. SOCIAL RESPONSIBILITYManaged PR, communications strategy, and media relationships to break societal and social barriers and stigmas on flexible work. VISUAL COMMUNICATIONSOversaw the development of the company fact sheet and monthly press newsletters. Show less

Owned by PayPal, Venmo is the #1 social payments app allowing people to pay, split and share their experiences.CRISIS COMMUNICATIONSProactively worked with stakeholders to develop processes on planning, notifying and corrections and delivering messaging to mother company (PayPal), investors, customers, media and employees timely, accurately and in compliance with agency and state trainings. PUBLIC RELATIONSDeveloped the communications and public relations strategy around… Show more Owned by PayPal, Venmo is the #1 social payments app allowing people to pay, split and share their experiences.CRISIS COMMUNICATIONSProactively worked with stakeholders to develop processes on planning, notifying and corrections and delivering messaging to mother company (PayPal), investors, customers, media and employees timely, accurately and in compliance with agency and state trainings. PUBLIC RELATIONSDeveloped the communications and public relations strategy around the launch of Venmo as a payment method (Pay with Venmo) in select merchant apps (i.e. Munchery, Delivery.com, etc.) in partnership with Braintree's Head of Communications.DIGITAL IMPACTContributed to Venmo blog around company awards (Interbrand), company milestones (processed $1 billion in payments) and cultural events (World Emoji Day).PRESS STRATEGYLed PR strategy for the first national ad campaign, ‘Pony Up’ peer to peer payment; targeting millennials through national commercials and activations in key social hubs. Show less

The world’s largest, fastest-growing carsharing service. BUILDING TEAMSExplored ways to think outside of the box by crafting a five-person team to reach other audiences, stakeholders and media for 14 markets and 150+ employees. During leadership, delivered PR strategy that led the team to secure the most press hits the company had received to date. MEMBER OF EXECUTIVE TEAMTrusted advisor to CEO, COO, and other key senior staff in order to align media and brand… Show more The world’s largest, fastest-growing carsharing service. BUILDING TEAMSExplored ways to think outside of the box by crafting a five-person team to reach other audiences, stakeholders and media for 14 markets and 150+ employees. During leadership, delivered PR strategy that led the team to secure the most press hits the company had received to date. MEMBER OF EXECUTIVE TEAMTrusted advisor to CEO, COO, and other key senior staff in order to align media and brand communications plans with overall business objectives.INTERNAL COMMUNICATIONSIncreased employee score on transparency by establishing: An all hands meetings across US and Canada, implementing weekly standups of content on financials, work strategies, trajectory, and issue resolution. Culture committees across the organization – groups that wanted to be part of the change. Presenting a monthly employee newsletterLaunching Corporate Values and Employee Recognition Program – worked with leadership team to develop and roll them out company-wide. EXTERNAL MESSAGINGStrategic communications partner with Sales and Marketing, providing guidance on creative messaging to tailor communication to different mindsets of vehicle ownership that would drive member engagement and support growth initiatives. BRAND IMAGEPrepared talking points, Q&As, media training, keynote addresses, speeches and other materials for key executives and business development for presentations, conferences, and panels. PRODUCT AND MARKET LAUNCHES Oversaw press and logistics at special events, and oversaw all press efforts for partnerships, product and market launches. ACQUISITIONSLed communications and media activities around the moovel and RideScout reorganizations. Show less

Comprised of MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. CONSUMERServed as int'l HQ PR point person for the network's hit international shows across MTV, Comedy Central, and BET, directly responsible for developing int’l HQ press strategies on priority programming. Lead for TV series, including but not limited to Jersey Shore, Beavis & Butt-head and Awkward. Coordinated and executed press opportunities… Show more Comprised of MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. CONSUMERServed as int'l HQ PR point person for the network's hit international shows across MTV, Comedy Central, and BET, directly responsible for developing int’l HQ press strategies on priority programming. Lead for TV series, including but not limited to Jersey Shore, Beavis & Butt-head and Awkward. Coordinated and executed press opportunities for MTV’s Video Music Awards, Comedy Central’s Roast of James Franco, and the BET Awards.Liaison with publicists and talent to facilitate ongoing international publicity support (i.e. press assets, media interviews, publicity trips, press junkets and on-set media visits) for shows.SOCIAL MEDIADeveloped and led company's first international social media PR task force, including monthly training sessions on the future of the press release, innovative social tactics, and consultation on building relationships with journalists on social platforms.Developed virtual press room for Viacom International Media Networks, and oversaw dissemination of press information.Created Twitter account for Viacom International Media Networks, and managed content strategy.PRO-SOCIALInitiated and executed press strategies, press materials, press opportunities, and domestic press events autonomously.Attended HIV/AIDS conferences with EVP of Pro-Social and assisted with any press needs. Pitched and garnered media coverage for MTV Staying Alive Foundation in U.S. market. POSITIONING, MESSAGING, VISUAL COMMUNICATIONS Localized specific messages and human elements of a campaign to make it resonate around the world. Worked internally, covering over 150 territories. Developed international PR tactics for shows produced and worked with the international territories to tailor messaging and tactics for cultural audiences. Show less

"Swirling Social Media News For PR Professionals Weekly"Developed the first social media e-newsletter specifically targeted to PR professionals, providing educational content during a state of evolution when social media was essentially transforming the face of public relations. Accomplished a steady 71% open rate, and engaged distribution

BONEAU/BRYAN-BROWN is the most experienced theatrical press agency on Broadway.Supported publicity efforts for Frost Nixon and Shrek: The Musical.