Adrian O'Dea Email & Phone Number

Melbourne, Vic, Au

Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Driving company wide growth with responsibilities spanning executive leadership, sales, culture and strategic brand and marketing initiatives.Evolving brand led storytelling to drive sales growth and working closely with the CEO and Board to ensure sustainable financial success.Designing and implementing new operating rhythms across sales and client services and leading a company wide initiative to instil a 'growth culture' amongst the Inlight teams.

Melbourne, Australia

Leading operational excellence, sales activation and creative execution of all experiential touch points nationally across Telstra's Customer Insight Centres. Led a national team of Experiential Specialists and Technical Directors. Driving experiential strategy and activation for events, products and sales enablement across Telstra Enterprise.Accountabilities centre on leading the end to end creation of powerful, immersive experiences nationally across Telstra's world class Customer Insight Centres to deepen relationships and grow sales. I work directly with sales teams to ensure success and lead strategic customer engagements with cumulative opportunities worth $100M +Designing and building cutting edge technology demonstrations with the support of creative agencies, bringing deeply affective moments and experiences to life within customer journeys and working end to end with architects, builders and technology specialists.Accountabilities • Building and operationalising Enterprise experiential customer journey nationally • Leading & delivering $9.2million in capital works and technology experience projects • Group Culture and Engagement • Enabling and growing $1.8billion sales revenueImpacts • Grew Experiential revenue touchpoints by $300M • Project managed design, delivery and operationalisation of most advanced AV theatre in southern hemisphere • Increased employee engagement from 82 to 95 • Increased sales win rate from 85%-96%

Melbourne, Victoria, Australia

I am responsible for the leading the world class Customer Insight Centres in Melbourne and Perth. With a national team including expert technical directors and event specialists we are responsible for the seamless operation of the CIC with quarterly foot traffic of between 5,000 - 6,000 government and enterprise customers.My role includes working closely with Brand, Product Development, Go-to-Market Initiatives and Technology and digital application specialists to ensure an engaging experiential customer journey through the space which brings the Telstra Enterprise Brand to life in a way that builds compelling brand equity and grows sales pipeline.Accountabilities • Designing and implementing effective operational strategies • Coaching, developing and leading cultural change for my direct reports and broader team • Working with Brand Development teams on branding strategies and ensuring all customer touchpoints were 'on brand' • Building demonstrations in the space driving strategic storytelling and engaging product showcases • Managing daily operational excellenceImpact • Increased customer foot traffic by 30% • Increased Employee Engagement score from 70 - 78 • Implemented new operational risk framework and increased technology uptime from 84%-98%

Melbourne, Australia

Leading operational teams of 20-30 direct reports with strong emphasis on developmental coaching and growing high performance culture. Drove operational excellence in Westpac's Business Lending division. Accountabilities • Coaching and professional development for direct reports • Operational rigour through business lending fulfillment documentation within SLA • Business Strategy and transformation • Hiring and Performance ManagementImpact • Increased resource efficiency by 20% by consistently identifying and implementing process improvement initiatives • Increased Employee Engagement score for my direct reports from 68 to 82 over a 12 month period • Fostered a cultural transformation between sales and operations resulting in fewer process conflicts and escelations

Accepted into a graduate intake of 110 from 20,000 applications - My time as a leadership graduate at Westpac Group gave me the flexibility to rotate through the organisation and develop a wholistic understanding of the the Group.

ReccoFriend was a social media start up committed to boosting word of mouth marketing and repeatbusiness for restaurants in Melbourne. I joined the the two co-founders to manage all elements of growth and marketing for the young business. I designed strategy, value propositions and sales documentation from scratch and led the company's first marketing campaign. I was responsible for managing and growing our base of participating restaurants and cafes and grew our base by 900% in six months

Oslo, Norway

Based in Europe - Mobilised a sales team team of 40 direct reports and fostered ground-breakingcultural change and delivered a 40% increase in net sales

Oslo Area, Norway

Selling home security and fire alarm systems door to door on 100% commission while speaking mysecond language was a formative challenge at the outset of my career. After becoming the topsalesman in my Oslo region I gained leadership responsibilities and collaborated with senior leaders to optimise the training and upskilling program of sales teams

Master Of Business Administration - Mba, Business

Certificate, Customer Experience

Certificate, Brand Experience

Bachelor Of Arts (Ba), Criminology/History, Business/Marketing

High School, Atar: 95.4, College Dux - English