Passionate about extracting insights from data through both quantitative and qualitative methods. Currently Customer Insights Analyst at Demant, responsible for scoping and carrying out customer and consumer research, to provide the organization with valid market information and to ensure that decisions are based on a continuous outside-in focus throughout the value chain.Graduated (110/110 cum laude) in Economics and Management of Innovation and Technology at Bocconi University, with major in Big Data and Business Analytics.