Adrian Soh Email & Phone Number

Seattle Summer 2025

Organizing competition logistics for GBCC 2025

- Launched a social media strategy which generated 30% more impressions and 45% more engagement- Ran a social media campaign which increased engagement by 30% compared to last year- Conducted an internal audit and best practices analysis to implement a new hire buddy program- Developed a new website, wrote case studies, and built a capabilities statement.

- Overseeing a 24 person computer lab and administering multiple research studies from business faculty- Recording events that impact research integrity and addressing participant questions- Working with PhD lab managers to ensure a quiet, efficient, and impactful research space

- Identified 4 donor plan and developed a 3-step plan to approach, engage, and retain each donor- Devised a donor retention roadmap projected to increase retention by 2 years and donations by 15%- Presented the findings to the nonprofit’s executive team, board members, and PwC project leads

Client: Fortune 500 Software Company- Led a team of four to determine the best way to improve software procurement practices- Developed, managed, and implemented a 10-week consulting project scope- Managed multiple relationships between clients, analysts, and mentors- Facilitated the creation of weekly client presentations and a software marketplace site.

Client: Fortune 500 CRM Firm- Evaluated industry and competitor trends in employee evaluation and scoring- Facilitated the development of a three-pronged framework to evaluate global employee performance- Built an employee scorecard and master sheet for data/trend analysis- Devised a long term implementation plan to be presented to senior level directors

Client: Augment Ai- Performed competitor analysis in Ai SaaS industry- Built two pricing models based on two subscription and credit methodologies- Predicted future cash flows/conversion rates to guide clients in pricing- Developed a customer facing pricing page to aid in new website launch

Client: FlyteAi- Performed competitor, trend, and market analysis in Win/Loss industry- Devised a method of market entry into the Win/Loss industry- Designed a fully functional website mockup on PowerPoint.

Client: Technology Systems Education Firm- Evaluated the market and key competitors in the client's industry to identify unique value propositions- Developed a financial model to project costs for launching domestically and internationally- Created an implementation strategy for a three phase go to market rollout

- Established relationships with corporate partners to share Ohana internally- Developed a front end intern guide for students traveling to Seattle for the summer- Piloted a growth strategy which tripled users in 2 months and generated over 400 users and 200 listings

Client: Fast Penny Spirits- Developed cross selling and joint venture recommendations for new products- Conducted brand fit and feasibility analysis to place client in the industry- Compiled a 50+ page report for a small woman-owned business in the PNW

Client: UW Formula Motorsports- Organized financial statements and implemented changes to client's excel formulas.

Bachelor Of Business Administration - Bba, Finance And Marketing, Junior

Activities and Societies: GBCC Competition Manager, International Case Competition Team, Foster Research Lab, UW Consulting Association.

High School Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: DECA, Knowledge Bowl, Mock TrialGPA: 3.89