• Organize and manage experiential events including job fairs, career expos, and networking events.• Oversee logistics, budgets, and cross-functional coordination for seamless event execution.• Collaborate with TA team to align recruitment campaigns with hiring priorities and market trends.• Design and implement innovative experiential engagement strategies to enhance the talent brand.• Explore opportunities to increase brand visibility through strategic partnerships.• Identify and leverage external partnerships to enhance recruitment efforts.• Develop marketing materials and event collateral that align with the talent brand.• Engage potential candidates through personalized interactions and memorable experiences.

• Drive the development and execution of employer branding strategies at a senior level, ensuring alignment with organizational goals. Lead initiatives to enhance the company's image as an employer of choice through targeted messaging and creative campaigns.• Spearhead recruiting marketing initiatives by leveraging advanced knowledge of industry trends and market insights. Collaborate with cross-functional teams to create compelling content and campaigns that attract top talent, showcasing the organization's unique culture and values.• Utilize data-driven insights to assess the effectiveness of talent marketing initiatives. Implement continuous improvement measures by analyzing campaign performance metrics, staying abreast of industry best practices, and adjusting strategies to maximize recruitment success.

• Developed and executed multi-year enterprise-wide diversity and inclusion strategies, increasing engagement for 40,000 global employees, including warehouse logistics, drivers, diesel technicians, etc., resulting in a 20% increase in employee satisfaction scores.• Led education and training programs, leveraging McKinsey & Co. licensed material in partnership with Learning and Development (Talent Management), resulting in a 25% increase in employee participation in diversity training programs.• Conducted enterprise-wide engagement surveys, combining Qualtrics, ERG data, and assessments, leading to data-driven strategies that improved overall engagement scores by 15%.• Supervised employee program effectiveness, gathered feedback through pulse surveys, and identified opportunities to enhance participant experience and organizational outcomes.• Established and managed global employee resource groups and leadership programs and roadmaps, leading to a 30% increase in ERG participation and engagement.• Delivered impactful internal and external DEI communications, fostering alignment with the Marketing and Communications Department, resulting in a 10% increase in brand recognition related to diversity and inclusion efforts.• Collaborated with C-Suite, Executive Leadership, Stakeholders, DEI Council, and HR Business partners to implement impactful engagement and DEI strategies across cross-functional departments/business units, resulting in a more inclusive company culture and a 13% increase in diversity representation at leadership levels.

• Created and executed regional brand and event marketing strategies and campaigns across multiple platforms, driving a 30% increase in annual event sales.• Oversaw the development and execution of marketing and communication plans.• Managed all operational aspects of in-store and community events, optimizing resource allocation and reducing event costs by 10%. • Curated the development of marketing materials, digital multimedia campaigns, and promotional events, resulting in a 26% increase in brand visibility.• Developed and implemented effective sales and brand partnership strategies, including community and influencer partnerships, charitable giving, and event traffic optimization, resulting in a 15% increase in client spending.• Analyzed post-event data and developed innovative strategies for new customer acquisition and existing client development.• Lead contract negotiations, ensuring fair compensation terms, campaign concept alignment, and effective influencer strategy development.• Monitored, approve and actively engage with influencer-generated content, providing valuable feedback to enhance campaign performance.