Change Management & Strategy Highlights→ Piloted Drive Connect to streamline team collaboration and launched Bonusly to boost employee engagement, fostering stronger connections and a culture of recognition.→ Developed branded learning frameworks, Slack workflows, and tools that improved team performance and delivered measurable results.Brand Highlights → Co-led the development of the Salesforce Global Enablement learning brand. → Pioneered an entirely new type of Salesforcelandians–animated characters used to represent the Trailblazer community of learners–based on the needs of our learning designers. → Trained learning designers and vendors on Salesforce voice and tone, brand guidelines, inclusive and accessible learning design, localization, and legal standards.Editorial Highlights→ Edited countless internal product and messaging enablement courses, strategic programs, and certifications assigned to the entire company.→ Introduced topic-based style guides to the team to help manage changing product messaging.

Writing: Wrote 20+ internal Trailhead modules for Salesforce employees

Reduced calls by 25% by designing a quick help guide and help center to assist admins in managing end-user callsWrote high-traffic help pages, including the top four pages visited on the organization’s website (home page excluded) resulting in nearly 24.88% of the total unique pageviews for the site over a 12-month periodBuilt a web-based help center and help desk ticket process from scratch to facilitate migration to a new CRM platform including general help topics (14 articles), in-depth FAQs (43 articles), How to Create a Facebook Fundraiser (23 articles), and account troubleshooting (5 articles)

- Created targeted marketing automation via email including drip campaigns, split testing, and tracking for small businesses in the creative/arts sector- Designed and developed social media courses for nonprofits- Trained nonprofits and social enterprises on how to utilize social media in order to increase online engagement