Adrienne Lauer Email & Phone Number

Orange County, California Area

Orange County, California Area

Orange County, California Area

- Established and lead global digital strategy and engagement with worldwide key strategic accounts including Apple, Microsoft, Sony, Nintendo, Amazon, Valve and major cloud gaming providers.- Responsible for growing THQ’s worldwide digital revenues to over $228 million with a compounded annual growth rate of 128% since 2007.- Launched 1st e-Commerce store on THQ.com; oversaw staff executing digital and traditional box distribution strategy for THQ’s direct-to-consumer e-Commerce… Show more - Established and lead global digital strategy and engagement with worldwide key strategic accounts including Apple, Microsoft, Sony, Nintendo, Amazon, Valve and major cloud gaming providers.- Responsible for growing THQ’s worldwide digital revenues to over $228 million with a compounded annual growth rate of 128% since 2007.- Launched 1st e-Commerce store on THQ.com; oversaw staff executing digital and traditional box distribution strategy for THQ’s direct-to-consumer e-Commerce strategy- Work collaboratively with executive management, global brand, sales & finance to establish global revenue goals.- Created and managed THQ’s global product placement and dynamic In-Game-Advertising strategy by establishing relationships and executing contracts with leading agencies Massive, Double Fusion and IGA Worldwide generating over $5m in 48 months.- Accountable for quarterly revenue targets & MBO's. - Managed and oversaw global digital merchandising and promotional plans with strategic digital partners including Microsoft, Sony and Valve/Steam.- Identify & execute opportunities to expand digital business & exploit emerging markets.- Develop and execute pre-awareness, launch and post launch marketing campaigns to drive sales.Awarded "Best Incremental Revenue & Profit Award," 2010 Show less

Orange County, California Area

Management of all western US distribution & retail accounts for PC, PlayStation and Nintendo platforms. Develop comprehensive programs to maxmize sell in & sell though while generating incremental revenue for existing catalog products. Interact with all levels of management within account base to maintain and evaluate current inventory levels, sales activities, marketing programs, sell through and training opportunities.Develop and execute marketing programs to ensure turns and sell… Show more Management of all western US distribution & retail accounts for PC, PlayStation and Nintendo platforms. Develop comprehensive programs to maxmize sell in & sell though while generating incremental revenue for existing catalog products. Interact with all levels of management within account base to maintain and evaluate current inventory levels, sales activities, marketing programs, sell through and training opportunities.Develop and execute marketing programs to ensure turns and sell through of inventory including targeted fax and direct mail campaigns with bounce back responses, Buy 1/Get 1 Free programs, instant and mail in rebates and competitive upgrade offers.Extensive involvement with accounts receivable department to jointly manage reconciliation issues & payment schedules.Generate new business in the territory with a focus on Internet resellers; negotiate terms and conditions for new and existing customers. Show less

Responsible for PC product sales through all national distribution accounts & console product in the southwest region. Managed all accounts that purchased through distribution, including major retailers, office supply stores, military and second tier accounts, to ensure product placement, support and sell through.