Reveel is an omnichain payments infrastructure that enables one-click cross-chain payments, connecting people across borders & networks.

Blockchain based music royalty payment platform

• Delivered Banking as a Platform solutions for a leading US Bank• Engaged the client in co-creation process, following the Design Thinking framework through insights collection, ideation & prototyping.• Led the Customer Insights team, conducting customer interviews and field experiments• Supported the project manager in client engagement functions and pitched final solution to a board senior executives

Class Rank: Top 5% Final Thesis: How will blockchain revolutionize the music industry?President of the Design & Innovation ClubVice-President of Partnerships for the 2017 Leading Futures Case CompetitionActive member of the Entrepreneurship Club and Tech & Media ClubSpecialization: Corporate Strategy, Innovation and EntrepreneurshipWinner - Creativity for Business Innovation challenge #C4BIFinalist - Rotman Design ChallengeFinalist - CEIBS Innovate China Fintech competitionScholarship of Merit and Academic ExcellenceAbout ESADE: Financial Time Global MBA 2017 Ranking: #17Financial Time European MBA 2018 Ranking: #5

Executed core responsibilities to design, development and launch a white-label Fintech product for a leading global reinsurance group and organized a tailored workshop to build and empower a community of "digital champions" within the workforce of a leading pharmaceutical group.• Designed a Go-To-Market strategy for the Fintech product, aligning incentives of primary insurance companies with those of the client, to successfully roll out the mass launch• Performed in depth market analysis to design a 4-year product strategy for the Fintech business and ensure a successful launch through product-market fit• Developed Quality Assurance processes to revamp the Development Operations of the Fintech product• Led the organization of a 2-day workshop on Exponential Organizations and Design Thinking for a leading Pharmaceutical Group, resulting in a client recommendation score of 4.5/5

Designed a growth strategy based on new business models, which leveraged the company’s core competencies and developed competitive advantages through contextual data, licensing, and skills & services store.• Developed a strategic plan for the company to transition from consumer electronic sales to a software based business model• Designed a roadmap for the integration of Music & Entertainment services from 3rd party partners, leading to new partnerships• Led the integration of Amazon Alexa on to the Bragi OS as project manager, coordinating resources across the company to deliver a beta version for IFA, which generated over 50 press articles (incl. TechCruch, the Verge & Digital Trends)• Managed relations with relevant partners to initiate new businesses opportunities & generated new leads.

Led a cross-functional committee of senior executives, overseeing the design and implementation of the digital communication strategy for the Americas region and innovating within the traditional marketing practices of the investment bank. • Developed branding opportunities through the creation of a social media presence and a territory website that enhances the firm’s external communication efforts.• Designed and implemented the firm’s social media strategy for the Americas, coordinating social media efforts with teams worldwide.• Coordinated design and implementation of policies and procedures for the use of social media tools for employees and business lines.• Implemented a program to enable spokespeople to become ambassadors of the brand on social media.• Coordinated digital advertisement efforts to align the region with overall advertisement strategy.• Ran the first social media campaign for the BNP Paribas CIB business.

Conducted research to demonstrate the business case for use of social media as a communication and marketing tool for the investment bank branch of BNP Paribas.• Monitored e-reputation for the territory and conduct competitive analysis through multiple web tools.• Created new multimedia content generation opportunities and processes for internal and external communications, growing content volume and engagement. • Led internal and external communications for the Corporate Social Responsibility department.

International touring reggae band.• Led booking activities to increase band’s number of shows from 7 to 30 per year, in 11 countries.• Increased band’s revenue by raising average ticket prices, growing record distribution, and creating new merchandising material.• Negotiated and managed release of two albums and four singles through international distribution and license agreements.• Developed communication strategy that engaged an international audience of over 500’000 people.• Co-directed and distributed 4 music videos.

Independent record label & recording studio. Productions include artists spanning the whole reggae spectrum, from global dancehall stars like Beenie Man, to roots legends such I Kong.

• Increased web traffic and radio audience by implementing robust social media presence for this independent station.• Edited and published over 100 web articles helping to double the number of web publications.• Established social media presence and developed strong following on Facebook and Twitter.