Adriana Magaña Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

- Managing customer feedback on the recreational market for multiple brands across Canada, ensuring the highest customer satisfaction and conducting quality assurance investigations.- Managing relationships between multiple brands and retailers nationwide, tailoring marketing and sales initiatives to unique provincial markets.- Naming new products and creating marketing and sales campaigns to introduce them to the recreational market.- Planning and hosting facility tours for retailers, clients, and influencers, ensuring adherence to sanitation and health policies for a safe and enjoyable experience.- Managing consumer-facing tradeshow attendance and budgets in Canada and Europe.- Coordinating the creation of swag items for pop-ups and tradeshows and to give away to influencers and customers.- Managing the recreational sales team while tracking their workflow via HubSpot and scheduling team meetings to support provincial initiatives and product launches.- Maintaining and managing several social media accounts across multiple brands, ensuring brand consistency and voice.- Developing targeted weekly email campaigns for specific provincial markets.- Creating social content marketing plans aligned with business goals to increase engagement across all platforms.- Curating, editing, and posting engaging content to grow social media platforms.- Engaging with followers on social media, responding to messages and comments, and maintaining a library of product reviews.- Tracking and reporting analytics for social campaigns and posts.- Shooting and editing behind-the-scenes videos optimized for social media for multiple brands and international clients.- Ensuring marketing materials comply with Cannabis Act and Regulations.- Coordinating media appearances and features for team members and brands.- Adhering to all Policies, Standard Operating Procedures, Good Production Practices (GPP), and Good Manufacturing Practices (GMP).

Halifax, Nova Scotia, Canada

- Maintained and managed several social media accounts for three brands: Aqualitas, Reef Organic, and Current Cannabis) while ensuring brand consistency and voice- Developed weekly Canada-wide email campaigns targeted to each specific market/province- Created social content marketing plans that aligned with business goals to increase both the volumeas well as the engagement level of followers across all channels (Facebook, Instagram, X,LinkedIn)- Grew social media platforms by sourcing, curating, editing, and posting engaging content- Developed and maintained a social media content calendar, ensuring that content is scheduledwithin the minimum amount of advanced time required- Stayed highly engaged with followers on social media, and responded to all relevant messagesand comments on all platforms- Ensured appropriate analytics were tracked and reported on for all social campaigns and posts- Stayed up to date on new trends in social media and provided ongoing recommendations for newsocial initiatives and tactics to deliver on social media strategic objectives and goals- Shot and edited behind-the-scenes facility videos optimized for social media- Prepare marketing reports by collecting, analyzing, and summarizing marketing and sales data- Maintained ongoing knowledge of the cannabis industry relating to regulations, policies, trends, issues, etc. that are relevant to Aqualitas’ interests- Ensured all marketing and promotional materials were compliant with the Cannabis Act and Regulations- Adhered to all Policies, Standard Operating Procedures, Work Instructions, Good Production Practices (GPP), and Good Manufacturing Practices (GMP).

Halifax, Nova Scotia, Canada

Earth Goddess is a locally-owned boutique at the North End in Halifax, Nova Scotia. - Developed and implemented a user-friendly and fresh marketing strategy for the brand's social media channels- Took photos and videos of the shop and its products for social media and marketing materials- Created samples of reels and posts for the associates to keep as a reference - Trained staff on good social media practices and content creationIn four months, I significantly increased the brand's followers, views, engagement rate, and reach. I also improved their response rates in direct messages.

Halifax, Nova Scotia, Canada

- Was responsible for all promotions of the college's brand, programs, and clinic through social media channels, traditional advertising, and mass emails- Maintained website and created landing pages and email marketing campaigns through Kajabi- Developed and maintained a solid marketing campaign with both short-term and long-term goals, strategies, and tasks, while upholding the parameters of the regulatory bodies.- Planned and executed events to ensure the students' wellness. ADMISSIONS:- Was the voice and face of the college for all applicants, prospects, clients, and stakeholders while providing information about programs and services- Was in charge of the admissions process for all of CCMH's applicants from their initial application to their first day of class. - Responded to all questions regarding CCMH's Massage Therapy Diploma programs and assisted with the process of application via email, phone, and in-person meetings.

Calgary, Alberta, Canada

Wingman Direct Marketing hired me for a 5-month full-time contract. My main tasks included developing and implementing social media strategies, digital content, and analytics for 5 clients across multiple industries (marketing, printing, manufacturing, health, video production) via Facebook, Twitter, Linkedin, and Instagram. - Created copy for social media, landing pages, websites, email campaigns, and internal communications. - Developed digital strategies for new and potential clients, including paid social ads.- Wrote SEO-friendly content for blogs* and websites.- Created, launched, and monitored multiple ad campaigns on Facebook and Instagram. - Reported monthly trends and analytics for Facebook, Twitter, Linkedin, Instagram, and LinkTree.- Communicated directly with the client to ensure their satisfaction with social content and monthly growth.- Performed daily monitoring and interactions with clients' social media channels (both b2b and b2c).- Cured imagery and developed Instagram grids to maintain the clients' branding. *See blog examples below:

Calgary, Alberta, Canada

- Created digital content for Canada Auto Experts and Rent to Own Canada.- SEO writing for landing pages and blogs*.- Developed email marketing campaigns. - Provided customer service for the brands' potential clients through their social media.- Developed and monitored Facebook, Instagram, and Snapchat ad campaigns.- Designed graphics for the brands' social media channels.- Created monthly social analytics reports.*See blog examples below:

Toronto, Canada Area

- Created content for the company's social media channels- Developed a brand identity manual and digital strategies- Coordinated photoshoots and office events- Communicated with customers and providers to ensure the highest quality in operations- Supported in budgeting procedures- Ensured that operations were efficient and compliant to company policies- Created and updated records and databases with personnel, financial and project information

Toronto, Canada Area

- Operated data driven tools to manage social media profiles and evaluated user content to improve the platform's quality- Analyzed digital content and reported any scams that were being run by spammers- Reviewed and evaluated the current efforts being made to keep the client's platform as free from spam as possible- Dealt with appeals and reported on trends and patterns found to be used by violators of the client’s Terms of Service*Won Agent of the Month award for June 2018 and September 2018*Was a part of the Social Committee*Participated in wellness activities by giving seminars to more than 25 employees

Toronto, Canada Area

- Assessed the customer’s needs and provided assistance and information on product features- Actively looked for potential customers in store- Remained knowledgeable on products offered and discussed available options- Teamed up with co-workers to ensure proper customer service- Built productive trust relationships with customers*Was given an award for going above and beyond with customer service

Tegucigalpa, Honduras

- Produced weekly content calendars and designed social media posts for regional brands - Developed, implemented, and evaluated digital communication strategies- Prepared advertising campaigns appropriate for print and electronic media- Organized workshops, events, and meetings- Made monthly interaction progress reports to evaluate the growth of each brand managed and their competitors- Had direct communication with the clients to ensure the highest level of satisfaction

Tegucigalpa, Honduras

- Created content for Burger King, Nissan, Jeep, and Hyatt Place Hotel- Provided customer service for the brands’ social media channels- Developed and monitored Facebook (Meta) ad campaigns- Made monthly interaction progress reports to evaluate social presence growth- Planned internal and external events and meetings*Started as an intern and then was hired for a full-time position.