Adrini Widya Putri Email & Phone Number

Jakarta, Id

Indonesia

As Senior Event Coordinator at Paper.id, I’ve been fortunate to lead several impactful initiatives within my first 90 days:✅ Expanded the Paper.id community to include ESG-focused groups, startups, and large enterprises, broadening our reach across key business sectors.✅ Planned, executed, and monitored a successful in-house media gathering, resulting in attendance from over 30 media outlets and securing more than 60 news coverages.✅Secured over 200 media coverages, including high-profile features such as CNBC’s “Tech A Look” and Bisnis Indonesia e-newspaper.✅ Driving key partnership events, working closely with the team to boost customer acquisition and Total Payment Volume (TPV) through carefully crafted event messaging and impactful brand activations.✅Collaborated on media planning with strategic stakeholders to ensure Paper.id’s continued relevance and recognition within the industry.✅Managed end-to-end event processes, from concept development, budgeting, and project timelines to execution, vendor management, and post-event monitoring.✅Led PR initiatives, overseeing external communications with investors and key stakeholders to strengthen Paper.id’s market positioning and ensure alignment with strategic objectives.

Jakarta, Indonesia

As PR, Event, and Community manager, my responsibilities include but not limited to:- Generate 70+ qualified leads by creating engaging content for various channels, including social media, website, email campaigns, and marketing collateral as well as product-driven events such as workshops, whiteboards, seminars, webinars, fireside chats, talk shows, panel discussions, design thinking, and others within 90 days- Responsible for internal communication and company-wide strategies to strengthen employer branding through leading the Social Media team, Design team, Community team, and General Admission team- Lead end-to-end for community and marketing events from planning, content development, time management, resourcing, budgeting, translation, onsite support, and analytics reporting- Build and foster a mutual relationship with journalists from >70 national and international media, 20 tech-rooted communities, and 10 associations to ensure brand relevancy within the ecosystem- Partner with external stakeholders to help define, support, identify, and create content for marketing opportunities that support the company’s goals- Pushed positive corporate and business reputation narratives and stories through multi-channels, including digital PR, media, and influencer engagement to reach B2C, B2B, Cooperatives, and SOEs- Monitor and analyze marketing communication metrics to develop reports and measure the effectiveness of marketing efforts- Present regular and ad-hoc reports to highlight actionable recommendations for marketing optimization

1. Orchestrated the generation of 70+ high-quality leads through meticulously planned and executed product-driven events, including workshops, whiteboards, seminars, webinars, fireside chats, panel discussions, and design thinking sessions.2. Spearheaded internal communication initiatives and devised company-wide strategies to fortify employer branding, resulting in heightened employee engagement and retention.3. Enhanced team budget efficiency by 35% through the implementation of in-house bilingual draft release and dissemination strategies, while cultivating extensive networks with tier 1, 2, and 3 media groups and journalists.4. Offered tailored marketing insights and facilitated product activation strategies to bolster customer engagement across diverse sectors including B2C, B2B, Cooperatives, and SOEs, driving business growth and profitability.5. Directed end-to-end planning, execution, and external vendor management for brand activation events such as press conferences, media roundtables, and speaking engagements attended by C-suite executives, thereby amplifying brand visibility and market presence.6. Collaborated closely with Social Media and Content Writer teams to conceptualize and execute attention-grabbing campaigns, elevating the company's products and establishing it as a prominent fintech B2B brand.7. Strategically pitched events to tech communities, securing coveted media visits with board of directors and chief editorial figures, aligning closely with organizational objectives and enhancing brand reputation.8. Fostered collaboration with cross-functional teams, including MIS data, sales, and product development, to ensure analytics efforts were closely aligned with overarching business goals, enabling data-driven decision-making and strategic growth initiatives.

Indonesia

As Public Relation associate, my responsibilities are revolving around drafting bilingual press releases and media engagement including:- Create press kit (release, briefing doc, etc.)- Pitch for a media visit- Invite media to attend a media event- Press release dissemination to the media- Spokespeople preparation (Q&A list, coaching, etc.)- Crisis handling and day-to-day media monitoring using Google, Brand24, and other supporting toolsMy scope of work in events and community includes community outreach and engagement and corporate event such as;- Work with the team on planning events from ideation, conception, setting event objectives, develop event content to event execution and reports- Analyze, develop, execute, and manage strategic plans to improve business processes across divisions (mainly with Sales and Synergy team)- Create an elaborate events’ collateral through deck creation, briefing book, speaker prep, drafting keynote speech, and provide guidelines for the spokesperson to adhere to the current brand’s voice and tone- Ensuring events that require external vendors are carried out properly through approval of invoices, negotiations with vendors, and processing of invoice documentation with related teams- Engage with the communities within the ecosystem through community-based events, joint releases, and other initiatives to enhance brand awareness and increase brand’s involvement in the community- Support end-to-end for community and marketing events (incl. partners' workshops, networking receptions, etc) from planning, content development, time management, translation, onsite support, and analytics reporting- Drive speaking engagements: pitch partnerships for events with communities, vet event requests, respond to external speaking inquiries, develop briefing book for speakers, and invite speakers as needed- Post-event report: measuring success from the number of attendees, media monitoring, and event evaluation.

Brand Strategy- Assist the implementation of brand image and brand guidelines to drive brand equity- Assist in an end-to-end process of product launch development to ensure the brand strategy is in coherence with market trends- Manage projects on time and on budget based and support end-to-end process of product launchesReview and Report- Identify key business drivers and opportunities, analyzing and reporting on category/competitive trends and brand performance using internal data, and 3rd party research to generate key business insights and recommend actionsBrand Activation- Assist in the design and development of promotion activities across division to ensure the programs executed align with brand values and business objectives- Partner with agencies and internal teams to help develop cost-efficient campaigns- Support the initiative’s development of creative assets, content, market research, website maintenance and optimization as activities to promote Ayoconnect brands- Assist in creating product launch strategy based on consumer segmentation, brand direction, latest trend and competitor activity

Jakarta, Indonesia

I have to immerse myself in fintech and startups terminologies and information. In short, my first year has exposed me to advanced knowledge and skills and gained both international and national connections. 1-year achievement:- Conduct research, write marketing application, draft business deck for company's participation at Accenture’s 2021 FinTech Innovation Lab Asia-Pacific (Ayoconnect is the only Indonesian fintech startup to be shortlisted along with 11 leading fintech companies from APAC.- Draft bilingual Press Releases for company's partnership with Bank BRI, Bank Mandiri, Bank Permata, and Pemkot Bogor that published in 20+ different media such as Warta Ekonomi, Media Indonesia, Berita Satu, Bisnis.com, Investor.id, and Republika among others.- Prop up a virtual press briefing for 11 national media in celebration of National MSME by providing bilingual press release, event QA, after-event reports, social media posts, and alignment meetings with external collaborators, among others.- Conduct research and write bilingual study cases for financial institutions, leading startups, e-wallets such as Bank Mandiri, DANA, and Bukalapak among others.- SEO growth and keywords optimization from the 70th rank to the top 10 and maintain the position through relatable, informative, and concise website copies.- Draft bilingual articles that represented the company favorably and professionally in the forms of business updates and recent achievements at DailySocial.id and other national digital media.- Edit blogs for employee branding purposes through Medium.- Write and develop content places with a focus on digital content and social media to promote and improve the understanding of the company’s brand and solutions.- Monitoring media coverages from Global, APAC, National, and Local media and supporting the report creation.- Assist in social media monthly reports.- Working closely with team's manager to support overall communication effort in the company.

Samarinda, East Kalimantan, Indonesia

Greater Jakarta Area, Indonesia

At Ruangguru, I was given a chance to scale up my paid digital marketing competency. One of the main responsibilities was developing, maintaining and creating Ruangguru and Skill Academy's digital advertisement (mainly SEO). Along with that, I was also being held responsible for creating well-arranged creative briefs for upcoming and ongoing projects of Ruangguru and Skill Academy. I managed to optimize Skill Academy conversion and click rate through a comprehensive set of the customer list, applying dynamic search ads, engaging ad-copy, and a working keyword based on extensive research. Being the number one education-technology company in Indonesia, working with a couple of external industries and agencies as part of advertising effort was a great chance for me to advance negotiation, problem-solving skills all the way to the ability to execute marketing campaigns.

Greater Jakarta Area, Indonesia

Working in a new start-up company was challenging. Here in SF Group, my job was circling around digital marketing using multiple platforms and content creation. I was assigned to create an engaging, creative and informative content for promotional purposes such as email marketing, social media posts, and newsletter. Along with that, I was also formulating a marketing plan strategy and its implementation for an online course project in Kajabi and Udemy by communicating objectives across teams and departments, assigning multi-phase activities to appropriate personnel and coordinating timelines to ensure a successful launch. The impression number from the project I handle (according to email open rate, engagement, and sales number) was successfully improved.

University Of Canberra, Australian Capital Territory, Australia

Boosting the engagement and raising awareness of social media persona of the University of Canberra's Faculty of Arts and Design (FAD) especially for possible future international students are my main goals. I was challenged to implement existed strategies and possibly develop something new from it. The key point of this experience was 'how to execute a campaign'.With collaborative works, I was assigned to create newsletters for FAD's website and social media posts on Instagram. To raise awareness of FAD in the community, I was responsible for developing and executing a social media project named #FADStudentFootprint where I have to conduct interviews with brilliant students from FAD about their accomplishments in @uc_artsdesign Instagram account. The biggest takeaway from this experience for me was I successfully developed the ability to execute social media strategy, especially for social impact.

Greater Jakarta Area, Indonesia

Master Of Strategic Marketing Communication, Marketing/Marketing Management, General

Bachelor Of Communication, Advertising

Activities and Societies: University of Canberra Indonesian Student Society 2018-2019 Committee (Public Relation and Social Media Manager)

Bachelor'S Degree, Mass Communication/Media Studies