Adrita Majumder Email & Phone Number

Bengaluru, Karnataka, India

Project - Content EcosystemContent Ecosystem is a strategic project to streamline the content supply chain using global fixtures for the transformation of Digital Marketing Services. The vision is to have a landscape that allows for complete control of the content lifecycle – generation, storage, deployment, and optimization – to make content and creatives much more relevant, personalized, and better performing.I am leveraging consumer signals to generate the right content for the right channel at the right time with speed and at a lower cost.Actions:1. End to end solutioning of this entire project through process and tech designing 2. ⁠Piloting tools with brand team to generate feedback 3. ⁠Benchmarking variety of tools available in the market 4. Implementation of final chosen tool for entire India market 5. Change management

Bengaluru, Karnataka, India

Project - Business Consultant for an analytics product Turing1. Business Consultant of an AI/ML driven analytics platform in the Digital Commerce domain for Unilever Global.2. Enabled category managers to unlock sales opportunities worth $1Mn leveraging sales data from 6 major e-commerce retailers spread across 10 geographies, in terms of whitespaces, pricing and emerging trends.3. Facilitated 6 FMCG New Product Dev (NPD) and related market launches with the aim of tapping client whitespaces in respective price tiers, demand spaces. The product facilitated this by analysing bestseller customer search data. 4. Analyzed past sales data at various granularity for 4 client categories to derive actionable insights at quarterly intervals.5. Managed cross functional stakeholders including client leadership, technology vendor-partners, data scientist teams in a complex technical landscape.6. Designed and automated executive summary reports for 12+ categories to reduce the data analysis timelines by 100x. 7. Organized and conducted product trainings for global end-users to ensure adoption of the tool.8. Enhanced and delivered epics related to new customer sales data ingestion (for 3 quick commerce firms) to product availability of Ice-cream category in distributive trade).9. Led new feature innovation in the product, was the key owner for requirement prioritization, UI/UX improvement and backlog management.

1. Spearheaded end-to-end project planning and roadmap development for a B2B mobile application (both Android and iOS) and a B2C 3D configurator, leveraging Project plans and process flow, with approvals from cross-functional teams and management.2. Conceptualized and implemented feature innovations, including video conferencing tools, live broadcasting tools, and AI-driven test drive, resulting in a remarkable 45% increase in customer satisfaction scores.3. Successfully managed project plans, project schedules, BRD, FDD, target and timeline management, vendor interviews, vendor quotation processing, vendor finalization, and stakeholder communication, leading to a significant 30% budget reduction through optimized scope and contracts.4. Executed regional-level implementation, delivering product training, conducting in-depth market analysis, monitoring industry trends, and analyzing competitors' activities.5. Led and mentored a 5-member team responsible for testing, quality analysis, rollout, support, and escalation management for business exceptions using the JIRA ticketing system.6. Utilized data-driven insights and daily MIS to make informed decisions that had a tangible impact on business performance.7. Accelerated product marketing efforts by conceptualizing and producing PR videos showcasing innovative digital initiatives in support of the sales strategy.

Kolkata, West Bengal, India

1. Facilitated summer placements for 100 students across various industries.2. Facilitated placement records of 80% of the batch strength in recognised industries

Kolkata Area, India

1. B2B tie ups with Speciality sellers in and ariund Kolkata.2. Addition of new category to Speciality vertical of Big Basket3. Customer Aquisition for Kirana stores4. Customer Operations Audit for Kirana stores in Big Basket

Remote

I was a part of TSS All star programme. I reported directly to Mr Darius Patel. We would receive weekly tasks - writing tshirt slogans, Bulk order aquisition, brainstorming on new product launch.

Master Of Business Administration - Mba, Marketing, 84%

1. Student Placement Coordinator 2. Winner in women's Tug of war in Krida 2017 3. Runners up in women's throwball in Krida 2017 4. 2nd.

Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering, 9.15(Dgpa)

Activities and Societies: CR of Department1.Winner in Techfiesta (Humatronics) 2.Volunteer at C3IT International Conference (2013).

I.C.S.E / I.S.C, Physics, 95. 8 % In Icse, 94% In Isc

Activities and Societies: 1.School Governor (2011-2013) 2.Participant at Drama competition at TTIS talent hunt 3.Winner of inter-house.