Adryan Samuel H. Email & Phone Number

• Develop a 360 strategic media plan encompassing conventional television, digital platforms, and influencer marketing while efficiently managing clients' media budgets.
• Conduct a thorough competitor media review and prepare weekly and monthly reports, offering actionable insights and identifying opportunities to refine future media strategies and campaign enhancements.
• Craft innovative campaign ideas for brands through multiplatform media recommendations, KOL orchestration strategies, share of voice (SOV) performance projections, and partnership opportunities with media vendors.
• Maintain effective communication with clients, internal stakeholders (TV, digital, and KOL operations teams), and external partners, including creative agencies and media partners.Brand Portfolio:Rinso (Unilever)

Indonesia

• Successfully led the deployment of a new brand campaign idea and communication strategy from market insight research to campaign journey creation. Resulting in increased brand awareness and engagement through a.
• Led a social media revamp and development of social media strategies by developing content pillars, trend integration, and maintaining consistent engagement that resulted in a significant increase of +21% in new.
• Led the successful execution of three engaging offline event concert partnerships, providing brand exposure to over 58,000 participants. Managed all aspects from operational preparation to booth activation and.
• Coordinated with creative agencies to create assets for TV commercial, digital precision marketing video and worked with media agencies to create a media mix blueprint and KOL strategy that resulted in a reach of 14.7M+.
• Gained an in-depth understanding of the ice cream business unit, including brand power, market insight, and marketing strategies.Project involved:Cornetto#BeraniBucinDuluan, Cornetto x Single Fest, Cornetto x NCT Dream.

• IATMI SM ITB is a student-development organization that conducts an extraordinary series of soft skill and hard skill training in the energy industry to create awareness and get ready for the next step after graduating.
• Constructed brand visual guidelines of IATMI SM ITB 2020/2021 and 2021/2022 stewardships.
• Led 5 officers (2020/2021) and 2 divisions with a total of 12 officers (2021/2022) to develop, implement and monitor the organization’s brand visual identity, content creation, and social media marketing strategies..
• Editing event’s poster & publication and organized media partner & collaboration with participants up to 1500+ from 25+ universities in Indonesia.
• Conducted a creative skill development platform in Adobe Photoshop (Graphic design software training for officers with Adryan as the trainer) and social media marketing (Softskills training webinar with 70+.

• Organized professionalism development through Guest Lectures from many professionals about oil, gas, energy, and after graduate-path sharing session.
• Contributed as Master of Ceremony/Moderator, Documentation, and Logistic to support the execution of Guest Lecture.

Norwegian Continentalshelf

• Online practical work program held by Petroleum Engineering ITB Department in partnership with Ikatan Ahli Teknik Perminyakan Indonesia (IATMI). Mentored by Mr. Eko Yudha, Drilling Engineer at ConocoPhillips Norway.
• Designed exploration well planning from scratch in the Norwegian Continental Shelf and delivered a technical presentation.
• Understood the drilling well planning process by providing the offset pore pressure, fracture gradient, formation, and casing setting depth analysis; designing the casing setting depth, mud weight, trajectory design.
• Set up the drilling project time and cost estimation.

• StudentsxCEOs Bandung is a self-development platform made by students from various universities in Bandung, for students to learn, share, and create an impact in Indonesia through future economic leaders.
• Selected as one of 27 members out of 680+ applicants of StudentsxCEOs Bandung Chapter Batch 9.
• Developed brand guidelines, and marketing strategy, and was able to thrive in a deadline-driven environment and collaborate with the marketing team from one of the FMCG companies.
• Created high-quality visual concepts and designed event promotions across all social media platforms to raise brand awareness.

• Contributed to designing concept #KuliahCukup? campaign with a project entitled Youth2Move, an online education festival, to facilitate students' self-exploration and determine the path to achieve future goals.
• Created creative media for campaign projects in Youth2Move's Instagram with 14% engagement rate and 300 followers in one month.

• Disseminate information and Facilitate financial assistance and mental physic handling needs of HMTM "PATRA" ITB's member.

• Contributed to writing three study articles about current energy issues.
• Took roles as Documentation of Short Class Migas event about Indonesia's energy resources management.

• ITB Consulting Club is a learning platform for ITB students who aspire to be management consultants to obtain good learning materials, effective training with reputable mentors, and insightful information in the.
• Get hands-on training and mentoring from McKinsey Professionals and another awaiting mentor from various consultant management companies.

• ITB Consulting Club is a learning platform for ITB students who aspire to be management consultants to obtain good learning materials, effective training with reputable mentors, and insightful information in the.
• Develop marketing strategies for ITB Consulting Club's brand awareness.

• Organized internal registration and selection to be official ITB representative delegates of the competition.
• Took roles as the trainer for smart competition training two times per week.

• Trained 64 freshman students about the strategy of effective people based on "The 7 Habits of Highly Effective People" book by Franklin Stephen Covey.