Adryan Samuel H. Email & Phone Number

• Develop a 360 strategic media plan encompassing conventional television, digital platforms, and influencer marketing while efficiently managing clients' media budgets.• Conduct a thorough competitor media review and prepare weekly and monthly reports, offering actionable insights and identifying opportunities to refine future media strategies and campaign enhancements.• Craft innovative campaign ideas for brands through multiplatform media recommendations, KOL orchestration strategies, share of voice (SOV) performance projections, and partnership opportunities with media vendors.• Maintain effective communication with clients, internal stakeholders (TV, digital, and KOL operations teams), and external partners, including creative agencies and media partners.Brand Portfolio:Rinso (Unilever)

Indonesia

• Successfully led the deployment of a new brand campaign idea and communication strategy from market insight research to campaign journey creation. Resulting in increased brand awareness and engagement through a strategic mix of offline activations and digital presence.• Led a social media revamp and development of social media strategies by developing content pillars, trend integration, and maintaining consistent engagement that resulted in a significant increase of +21% in new followers and +230% in engagement.• Led the successful execution of three engaging offline event concert partnerships, providing brand exposure to over 58,000 participants. Managed all aspects from operational preparation to booth activation and implemented digital amplification plans, reaching an audience of 7.2M+.• Coordinated with creative agencies to create assets for TV commercial, digital precision marketing video and worked with media agencies to create a media mix blueprint and KOL strategy that resulted in a reach of 14.7M+.• Gained an in-depth understanding of the ice cream business unit, including brand power, market insight, and marketing strategies.Project involved:Cornetto#BeraniBucinDuluan, Cornetto x Single Fest, Cornetto x NCT Dream Tour Jakarta, Cornetto #KasihRoseAja, Berbucin Bareng Cornetto (National Promo).

IATMI SM ITB is a student-development organization that conducts an extraordinary series of soft skill and hard skill training in the energy industry to create awareness and get ready for the next step after graduating path.• Constructed brand visual guidelines of IATMI SM ITB 2020/2021 and 2021/2022 stewardships.• Led 5 officers (2020/2021) and 2 divisions with a total of 12 officers (2021/2022) to develop, implement and monitor the organization’s brand visual identity, content creation, and social media marketing strategies. Increase 134% of Instagram's (@iatmi_itb.sm) followers and increased 470% of LinkedIn's (IATMI SM ITB) followers with an engagement rate of up to 22%.• Editing event’s poster & publication and organized media partner & collaboration with participants up to 1500+ from 25+ universities in Indonesia.• Conducted a creative skill development platform in Adobe Photoshop (Graphic design software training for officers with Adryan as the trainer) and social media marketing (Softskills training webinar with 70+ participants).

• Organized professionalism development through Guest Lectures from many professionals about oil, gas, energy, and after graduate-path sharing session.• Contributed as Master of Ceremony/Moderator, Documentation, and Logistic to support the execution of Guest Lecture.

Norwegian Continentalshelf

Online practical work program held by Petroleum Engineering ITB Department in partnership with Ikatan Ahli Teknik Perminyakan Indonesia (IATMI). Mentored by Mr. Eko Yudha, Drilling Engineer at ConocoPhillips Norway, with the topic “Exploration Well Planning from Scratch in the Norwegian Continental Shelf”• Designed exploration well planning from scratch in the Norwegian Continental Shelf and delivered a technical presentation.• Understood the drilling well planning process by providing the offset pore pressure, fracture gradient, formation, and casing setting depth analysis; designing the casing setting depth, mud weight, trajectory design, kick tolerance, hydraulic, casing design, torque & drag simulation using Oliasoft Well Design Simulator, • Set up the drilling project time and cost estimation.

StudentsxCEOs Bandung is a self-development platform made by students from various universities in Bandung, for students to learn, share, and create an impact in Indonesia through future economic leaders.• Selected as one of 27 members out of 680+ applicants of StudentsxCEOs Bandung Chapter Batch 9.• Developed brand guidelines, and marketing strategy, and was able to thrive in a deadline-driven environment and collaborate with the marketing team from one of the FMCG companies.• Created high-quality visual concepts and designed event promotions across all social media platforms to raise brand awareness.

• Contributed to designing concept #KuliahCukup? campaign with a project entitled Youth2Move, an online education festival, to facilitate students' self-exploration and determine the path to achieve future goals.• Created creative media for campaign projects in Youth2Move's Instagram with 14% engagement rate and 300 followers in one month.

• Disseminate information and Facilitate financial assistance and mental physic handling needs of HMTM "PATRA" ITB's member.

• Contributed to writing three study articles about current energy issues.• Took roles as Documentation of Short Class Migas event about Indonesia's energy resources management.

ITB Consulting Club is a learning platform for ITB students who aspire to be management consultants to obtain good learning materials, effective training with reputable mentors, and insightful information in the management consulting industry.• Get hands-on training and mentoring from McKinsey Professionals and another awaiting mentor from various consultant management companies.

ITB Consulting Club is a learning platform for ITB students who aspire to be management consultants to obtain good learning materials, effective training with reputable mentors, and insightful information in the management consulting industry.• Develop marketing strategies for ITB Consulting Club's brand awareness.

• Organized internal registration and selection to be official ITB representative delegates of the competition.• Took roles as the trainer for smart competition training two times per week.

• Trained 64 freshman students about the strategy of effective people based on "The 7 Habits of Highly Effective People" book by Franklin Stephen Covey.