Anna Tripodi Email & Phone Number

Edinburgh, Scotland, United Kingdom

Leading the transformation of the Islay Hotel into Ardbeg House: a luxury hotel, whisky experience, and brand home; with a focus on brand equity and customer experience.

Edinburgh, Scotland, United Kingdom

Edinburgh, United Kingdom

Beezer is an award-winning platform for DIY progressive web app creation, distribution, and management. As marketing director, I owned and managed Beezer branding, as well as all product and content marketing & growth efforts.In my time at Beezer, I grew its MRR by >65% via a complete branding overhaul followed by a 2-part growth strategy. Direct SaaS platform signups by the targeted SME customer base, driven by BTL & digital marketing efforts, formed one pillar of the strategy; and partnership agreements with large-scale channel partners and re-sellers formed the other. Due to the extremely lean nature of the Beezer team, my responsibilities also expanded to include several additional executive functions. I led communications with company shareholders, including the creation of quarterly reports and ownership over update calls and webinars. I also led the fundraising effort - from a successful Innovate UK grant application, to the creation of a pitch deck, to contacting and pitching to investors.

Düsseldorf, Germany

Henkel is a multinational chemical and consumer goods company. I spent 2 1/2 years in international brand management within Henkel's Beauty Care division. In my first year, I worked on the mega-brand Palette - Europe's #1 hair coloration brand and the largest brand in Henkel's hair coloration business unit. I was responsible for the P&L of Palette sub-brands across WE, EE, CIS, MEA, LATAM, & APAC, with over €65M in net sales in 2017. I was then promoted to focus on strategic new brand development. In this capacity, I initiated and led the development of the high-priority new brand Schwarzkopf 100% Vegetal (launched 2020) to capture the key mega-trends for all-natural, plant-based cosmetic products and ancient health traditions.I also took over the management and international roll-out of the hair coloration brand #PureColor, which was launched in 2018 and targets a previously untapped consumer segment for Schwarzkopf coloration.I owned brand strategy and oversaw all marketing tasks for my brands. My responsibilities began with new concept generation, moved through product design and packaging execution, and continued after launch in the creation and execution of integrated communication campaigns across TV, print, and digital channels. I worked closely with local marketing and with colleagues across diverse departments, from market research, to packaging and production, to R&D; as well as with a number of specialized creative agencies to develop innovative content tailored to formats such as print, TV, and digital.On top, I worked on several other cross-brand projects: - I initiated and executed two cost-chase harmonization projects which generated nearly €1M in pure gross profit margin - I created monthly net sales & market share analyses of the entire coloration SBU, for consumption by senior management - I created monthly overviews of competitive activity, for consumption by senior management

Oxford, United Kingdom

In 2016, Manufacture 2030 was 2degrees: a leading digital collaboration platform and service provider, helping clients cut costs, reduce risks and drive innovation while improving sustainability. Now, as Manufacture 2030, its SaaS solution aims to bring major corporations and their supply chain partners together to turn bold carbon commitments into reality, creating a more sustainable future by 2030.I led a client insights project, culminating in a presentation of my findings to senior leadership which informed key strategic decisions around evolving the core business model of 2degrees - an evolution which culminated in the launch of Manufacture 2030 and its SaaS software in 2018.I conducted a series of in-depth qualitative interviews with the 2degrees collaborative community membership. Based on this research, I built out user profiles and market segments. I synthesized this market and client research into recommendations discussed with 2degrees leadership, helping to define the comprehensive product, pricing, and marketing mix of a new business model onto which the company would shift.

Potrero, Guanacaste, Costa Rica

Abriendo Mentes is a non-profit organization which works to empower local people in rural Guanacaste, Costa Rica to access enhanced education & employment.On a daily basis, I managed marketing materials, fundraising campaigns, and digital communications.I also worked on two additional projects related to the organization: • I created a business plan & financial projection for the re-imagining and performance improvement of a non-profit store that sells products made by local women. • I conducted long-form interviews with local women to gather information on knowledge of and desire for health education, focusing on sexual and reproductive health. I put together a report with my conclusions with the aim of initiating collaboration with local health professionals to provide missing sexual education needs to the community.

Greater Chicago Area

As a product manager within the Sears' mobile technology team, I drove product requirements across several mobile platforms (mobile web, iPhone, Android) from ideation, through user experience and development, to release. I worked closely in cross-functional teams with user experience architects, graphic designers, development engineers, and QA testers to produce engaging and effective features that drove customer engagement and revenue.I owned a cross-section of the mobile applications, from top-of-funnel through bottom-of-funnel, which focused on driving features related to customer engagement & the ShopYourWay Rewards program. Some of the segments under my responsibility were: account/profile creation and management, personalized recommendations, targeted mobile coupons/deals, and a dynamic order center. From EOY 2012 to my departure near EOY 2014, ShopYourWay member order penetration grew from under 15% to over 60% of all mobile orders placed by members.

Greater Chicago Area

During my time on this specialized strategic team, I designed and implemented innovative, highly targeted marketing campaigns. We created offers tailored to issue only to highly relevant customers through various point-of-sale and online channels. By the time of my departure from the team, roughly $500 million in revenue were generated by these offers.Utilizing analysis of customer shopping habits derived from sophisticated intelligence collection, I continually updated and optimized campaigns to best achieve company-wide profitability, customer satisfaction, and sales incrementality. I worked closely with a wide variety of business units across Sears Holdings as the internal point of contact for the Targeted Interactions team, coaching partners on the best way to utilize customer and loyalty member data to drive incremental sales and margin.

Chicago, Il

The Renaissance Collaborative is a not-for-profit supportive housing development organization.I helped to facilitate the successful launch of a new supportive housing development for low-income grandparents raising grandchildren. I identified local service providers, with capabilities such as financial counseling or mental & physical health classes, that might partner on the project. I secured buy-in from the organizations' leadership, and held a meeting to establish relationships and begin the collaborative process.I also researched and wrote reports to frame TRC’s mission & for use in grant-writing, on such topics as: underlying issues of social inequity, quantifying the economic costs and benefits of social services, and encouraging economic self-sufficiency among low-income and underprivileged populations.

Master Of Business Administration (M.B.A.)

GMAT 740 (97th percentile)

Bachelor Of Arts, Comparative Human Development & Spanish Language & Literature, 3.8/4.0

Dean's List 2008 - 2012 National Merit Scholar 2008 - 2012

Bachelor'S Degree, Study Abroad