Troy Allen Email & Phone Number

United States

Guides Collective is a passion project designed to make guided psychedelic experiences safe and accessible to those who are seeking it. We have amassed a network of 400+ psychedelic guides with a wide range of modalities and specialties.We then match people up with the right psychedelic guide, retreat or therapist for their specific needs.

Eden, Utah, United States

I consult on sales and marketing strategies for passion driven companies. I spend on average 2-3 years at each organization restructuring/rebuilding key teams, building a marketing strategy with clear KPI's designed for rapid yet sustainable growth and then oversee the implementation of those strategies. All of my clients come from word of mouth based on the positive experience and incredible results from past clients. • Directly responsible for $50.0M+ in new business for multiple clients.• Managed marketing budgets upwards of $8.0 million with a 3x average ROI• Conceptualized, staffed, budgeted, managed and executed on over 50 campaigns ranging from Marketing Strategy, One-off campaigns, Business Consulting and Employee Management.• Created and supervised all new business initiatives with both current and prospective clients including campaign ideation, business and marketing strategy, proposals, contracts, budgets and 3rd party staffing.• Served as the point of contact for negotiations between all parties including agency, vendors, and end client and ran each campaign end-to-end from a high-level.• Managed client relations and served as a liaison from ideation through the execution of green-lit projects.* Agency Clients: Five Tier, Half Fiction Agency, Dom & Tom Development, Hiccup Media, Trash Talk Media, Magic Bullet Media** Direct Clients: Mandee Clothing, Me-Ality, XMatters, The Children's Place, Fluent Home, T Harv Eker, Danny Morel

United States

Conceived and launch Awaken U program in the span of 3 months which resulted in a million dollar launch and 200k+ in MRRRedesigned DannyMorel.com to focus on conversions of high-ticket offersCompletely rebuilt the marketing team from scratch to become a highly efficient team of 15+ team with strong KPI's hit each monthBuilt a marketing engine to constently sell out all Awaken live events after 100% increase in both price and capacity.

Eden, Utah, United States

I've 25x'd revenue over the span of 2.5 years for a Psychedelic Education company without increasing the overall marketing budgetLaunched several new initiatives based on the market gaps and the desired outcomes of our core audience:- Third Wave Mushroom Grow Kit- Third Wave Coaching Certification- Ultimate Guide to Safely Sourcing Medecine- Personalized Psychedelic Coaching- PsyhcedelicCoaching.Institute

Salt Lake City, Utah, United States

Completely restructured the business model for world famous author T. Harv Eker to a subscription based model resulting in over 300k MRR in the span of 6 months after launch. Managed a team of 10 internal and external marketing experts and oversaw all facets of marketing strategy and implementation.

Greater New York City Area

Ideated the concept of leveraging Five Tier technology to sell Time Square Billboard in unique and innovative ways for businesses, non-profits, and individuals. Oversaw the tech buildout of a bleeding edge back-end to allow users to upload photos to be displayed in Time SquareCreated viral campaigns to grow word-of-mouth marketing channels for free exposureLeveraged the existing lists of non-profits to help raise money for good causes while systematically growing our own revenue by 20x.

Greater New York City Area

Use the latest in Marketing Technology to create and execute innovative, award winning campaigns.Changed how digital media is purchased by focusing on small businesses buying fractional media buys on major mediums like Time Square Billboards, Hulu and in-store advertising.Built a sales team and process to ensure 150 warm leads each month for the technology platform.

Kuala Lumpur, Malaysia

Hired by the Personal Development powerhouse to launch the CEO's first book which was a tremendous success. I then focused my efforts on transforming various divisions of the company with a strong focus on branding and user experience while optimising existing revenue streams and creating new ones. I was also the fastest employee in company history to be promoted to "The Leadership Team", a group of less than 10 individuals responsible for steering the long term and short term direction of the company as a whole. • Managed end-to-end, the launch of Vishen Lakhiani's first book, "The Code of the Extraordinary Mind". This included market roll-out strategy, staffing the launch team, liaising with the publisher (Rodale) and managing all parties involved.Results included: - Over 30,000 books pre-sold - 3 Weeks on the New York Time Bestseller list including #4 in business books for May 2016 - #1 in 4 different Amazon categories simultaneously - Was declared by Fortune Mag "Top 10 Business Books to read in 2017" • Restructured the Automated Recurring Revenue and Subscription model to yield 300% growth in monthly billings in less than 1 year. I oversaw all aspects of Mindvalley subscription programs including: Zenward, Soulvana, Conciousness Engineering and Impact• Oversaw key branding initiatives including the relaunch of Mindvalley.com, the rewriting of the Mindvalley branding funnel and rebuild of Mindvalley's proprietary consumption software. • Restructured core business organization to put a strong focus on growing individual business units and championed the "freemium" pricing model resulting in 3 consecutive months of record sales • Initiated the expansion of the marketing department to include stronger capabilities in SEO, Content Marketing, Tripwires, Video Sales Page creation and Mobile Optimization

Greater Los Angeles Area, Kuala Lumpur Malaysia

Conceptualised and built a new Marketing and Communications Agency model in which I assembled the greatest 25 freelance marketers and public relations specialists from across the world. I created a client facing website that leveraged each of their unique skill-sets to create a full service agency • Managed at team of 25+ global employees while simultaneously responsible for all account management, budgeting, new business development and campaign ideation • Generated over $650k in new business in just over 1 year• Conceptualized and executed on over 25 campaigns including the social media for the award winning Wix Superbowl campaign (2015) and the follow-up to the award winning documentary "Shark Water"• Leveraged extensive network of past employees, vendors and business contacts to build a full service agency virtually over-night

Greater New York City Area

Created and oversaw the marketing and PR initiatives of a $60M funded startup in the fashion and technology sector with locations across North America. • Simultaneously produced over 400% growth on KPI’s while opening over 70 new physical locations, resulting in over 50.0M+ impressions in media outlets such as Good Morning America and The New York Times.• Headed our marketing and communications department built from scratch. Created, staffed and managed a team of 5 direct reports and reporting directly to the CEO.• Responsible for the creation and implementation of a $15.0M+ annual marketing budget. • Re-designed and Restructured key business strategies including sales approach, pricing model, product development and user interfaces.• Cultivated customer base from 60K to over 1.5M within one year.• Sourced and managed up to 6 external marketing vendors for strategic initiatives.

New York City

Co-founded a marketing agency that grew from a 2 person team to a 25+ employee, full service agency, achieving $6.0M annually in billings in under 3 years.• Responsible for business development, client relations, campaign execution, vendor negotiations, company procedure implementation, campaign budgets, agency public relations, company hiring and talent training while having as many as 10 direct reports.• Personally conceptualized and managed over 20 campaigns in the digital, social, experiential, mobile and traditional mediums for companies including Unilever, Este Lauder, E*Trade, Pollo Tropical, SONY Music, SVEDKA, L’Oreal and Rocket Dog.• Created, pitched, and executed Social Media strategy for The Children’s Place resulting in a $35K monthly retainer and a nomination for Mashable’s “Best Brand Use on Facebook” award while growing their FB fan-base from 20,000 to 800,000+ in one years time.

Phoenix, Arizona Area

Recruited by VP of Marketing to collaborate with advertising agencies to ensure end client's vision became reality. Responsible for all staffing, paperwork and billing of events.• Planned and organized event marketing campaigns for over 20 advertising agencies• Managed relations for 60 end clients including Microsoft, EA games and Dell• Handled budgets of upwards of $3,000,000

Bachelor’S Degree, Bachelors In Both Psychology And Communications With A Minor In Business, 3.62

Education record