As leader of Deloitte UK’s B2B Commerce advisory practice and co-lead of the Commercial Excellence practice, I work with the largest global CPG organisations to tackle their most significant Commercial opportunities and challenges. My advisory work encompasses defining and optimising operating models, identifying and building future facing capabilities and helping shape the right data and technology strategy to enable commercial performance.

From London to Limerick and Manchester to Munich, Reach are the trusted field sales agency for some of the best known brands across Europe. We believe we are stronger by being integrated end-to-end, providing your fully outsourced solution from industry leading technology through to insight; as well as our talented team of people. We are performance driven. We have access to the latest insight. Our values make our business what it is. Ask me how we can help grow your business today...Since 2017 Reach has been part of the Acosta family, joining the number one field sales company in the world. With over 30,000 employees globally, Acosta brings scale and know-how to the Reach business, benefitting clients here in the UK and across Europe

The commercial leader for the Diageo Indonesia business, a highly volatile and exceptionally important market for both APAC & Diageo Global. Indonesia has the largest and fastest growing Emerging Middle Class population globally and I am leading the ambition to double the size of business over the next 3 years. Managing a strong stable of brands including Guinness, Smirnoff Vodka and Captain Morgan Rum will enable the business to deliver Net Sales of more than 150m GBP.Leading a shared team of over 140 commercial people, I am directly responsible for the P&L delivery and development of the commercial agenda including:- Long Term Strategic Planning- Commercial Planning- Route to Market Strategy & Execution- Commercial Capability- Net Revenue Management - Distributor Management- Commercial Execution

This high profile commercial transformation role is responsible for the development and implementation of the Global Sales agenda. The step-change in these standards was critical to the continued success of Diageo’s commercial organisation and helped accelerate performance in the short, medium and long term. Key responsibilities included: • Leadership of the commercial transformation agenda across Africa & APAC• Assess current market capability against Global Sales standards• Build a value creative framework that can be deployed across markets to help drive consistency of approach• Act as a business partner to local country leadership teams to address gaps in performance vs. the framework and agree implementation strategies• Coach in-market Commercial Directors to ensure consistent standards are embedded through their teams• Lead and implement Global Systems development to unlock performance

Leadership of more than £300m of Diageo Innovation business across our key African (and partner) markets. Commercial accountability for the innovation business within Africa, including:• Creating & embedding the Innovation performance management cycle• Driving consistent and creative execution standards across Africa• Building fantastic relationships with Local Exec teams to build trust and unlock performance• Providing commercial leadership on the 3-5 year innovation pipeline• Act as commercial expert throughout the innovation ideation and creation stages

Key Commercial Planning lead in UK Grocery Channel covering:Pricing, Promotional & Portfolio strategyAnnual customer & channel planning (12 month & 3 year)Leadership of the activation team, delivering POS & category platforms to storePerformance Management

Responsible for Household business on the Morrison's account (£100m+ RSV)

Responsible for Beverages, Snacking and Dressings on the Morrisons account

Responsibility for all Ambient and Beverage Categories with the Co-operative Group & Somerfield

Junior NAM for Tesco and then moved onto full NAM responsibility for Somerfield.

Managing a small range of accounts and Cash & Carry customers, developing business opportunities