Andrea E. Email & Phone Number

Brighton | London

Specialising in digital strategy, social and insights, visit the website to see the packages or get in touch to discuss your needs. I choose to work with small businesses and not for profits as I enjoy seeing the impact of my work.www.thecutouts.net

I work closely with colleagues in External Relations to monitor the digital performance of projects, campaigns and general digital usage of the website and other channels, analyse results and present findings. I help establish common data reporting and analysis across teams and work closely with digital agencies to make sure all data can be interpreted to provide actionable insights.

London, United Kingdom

• Project managing website redevelopment with a digital agency• Lead the re-structure of website and re-design using UX principles and analytics • Digital reporting on KPIs for a £1.5 million grant from the National Lottery Community Fund and Board• Leading communication for All-Party Parliamentary Group on Wellbeing Economics• Managing the weekly blog pipeline – communication with bloggers, managing the schedule, uploading content• Managing social scheduling and reporting… Show more • Project managing website redevelopment with a digital agency• Lead the re-structure of website and re-design using UX principles and analytics • Digital reporting on KPIs for a £1.5 million grant from the National Lottery Community Fund and Board• Leading communication for All-Party Parliamentary Group on Wellbeing Economics• Managing the weekly blog pipeline – communication with bloggers, managing the schedule, uploading content• Managing social scheduling and reporting using Twitter and Facebook Analytics • Leading on new content – podcasting, designing briefs and data visualisations. Show less

London, United Kingdom

Lead the strategic development of FDCW communications and marketing • Analyse the audiences of FDCW and their communication needs • Develop and implement a Communications and Marketing Strategy for FDCW • Define and ensure consistency of the brand across all platformsManage the FDCW interface with its community of facilitators, participants and supporters • Responsibility for all FDCW newsletters and mailings and source news items from the worldwide community… Show more Lead the strategic development of FDCW communications and marketing • Analyse the audiences of FDCW and their communication needs • Develop and implement a Communications and Marketing Strategy for FDCW • Define and ensure consistency of the brand across all platformsManage the FDCW interface with its community of facilitators, participants and supporters • Responsibility for all FDCW newsletters and mailings and source news items from the worldwide community. • Responsibility for the development, maintenance and monitoring of FDCW’s online presence, in the form of websites and social media Support the development of FDCW networks and relationships • Manage long-standing relationships with consultants.• Identify potential organisations for collaboration Show less

The Foundation for Developing Compassion and Wisdom were launching their free 16 Guidelines app and required a digital marketing plan. The app aims to promote personal and social transformation in its users. Objectives for the launch were:1. To drive traffic to sign up for the app prior to launch2. To raise awareness of the app’s launch amongst our target audience3. To have users download the appActivities:I devised to two-phased launch, first targeting current… Show more The Foundation for Developing Compassion and Wisdom were launching their free 16 Guidelines app and required a digital marketing plan. The app aims to promote personal and social transformation in its users. Objectives for the launch were:1. To drive traffic to sign up for the app prior to launch2. To raise awareness of the app’s launch amongst our target audience3. To have users download the appActivities:I devised to two-phased launch, first targeting current audiences and contacts then building content to raise awareness for audiences. I crafted the copy and keywords for the app store descriptions, set up automated emails to generate reviews and planned social advertising across all platforms. Show less

Athens, Greece

CLMS(UK) asked me to review their current websites and marketing activities at a key time of expansion. • Created digital marketing strategies for small to medium-sized businesses.• Formulated recommendations based on website analytics and user engagement. • Set new objectives and goals for the websites in line with the company's goals.• Revised the website site structure to streamline the user journey and increase engagement.• Implemented social and SEO tactics to… Show more CLMS(UK) asked me to review their current websites and marketing activities at a key time of expansion. • Created digital marketing strategies for small to medium-sized businesses.• Formulated recommendations based on website analytics and user engagement. • Set new objectives and goals for the websites in line with the company's goals.• Revised the website site structure to streamline the user journey and increase engagement.• Implemented social and SEO tactics to increase conversion.• Copy writing Show less

London, United Kingdom

Digital strategy• Devised and implemented the digital marketing strategy with a focus on increasingorganic acquisition and conversion across multiple channels.• Manage PPC, Display and Remarketing campaigns with a digital agency, creating customand look-a-like audience ads to generate clicks to the site.• Manage the email schedule ensuring tailored and segmented messages• Report and analyse monthly and quarterly website and social media activity using… Show more Digital strategy• Devised and implemented the digital marketing strategy with a focus on increasingorganic acquisition and conversion across multiple channels.• Manage PPC, Display and Remarketing campaigns with a digital agency, creating customand look-a-like audience ads to generate clicks to the site.• Manage the email schedule ensuring tailored and segmented messages• Report and analyse monthly and quarterly website and social media activity using GoogleAnalytics, Twitter Analytics, Facebook Insights and Sprout Social. Social strategy• Developed a social media strategy and staff user policy.• Schedule activity and proactively respond to trending topics to increase impressions. Content strategy• Producing articles, photos, videos and animations for target audiences.• Ensuring quality of content and brand consistency. Website management• Project managed and delivered a new college website to deadline, working closely with an external web agency.• Managing the website CMS and user journey.Successes• Increased online conversions by 28% within one academic year.• Produced a music video to launch the college’s marketing campaign that resulted in a 30%increase in online conversions.• Produced an article about the Danish concept of Hygge that led to coverage on the BBC,The Independent and The Telegraph. Show less

Gwangju, South Korea

Only foreign English elementary teacher working in two state schools. Producing lessons and documents for students with low levels of English. Used clear language both written and verbally to communicate grammar points and give instructions. Responsible for ensuring students understood and achieved the objectives of each English lesson. Planned lessons and taught students ranging from 4-12 years old.

London, United Kingdom

Performed a range of administrative duties: arranging meetings,minute taking, paying invoices etc.Assisted on uploading content to the website and sending e-communications.

Nepal

•English teacher to boys aged 7-11 years old training to become monks at Buddhist monastery.Creating lesson plans including games, art projects and writing exercises.

London, United Kingdom

Website• Developed magazine quality content and design including video interviews, podcasts and photo galleries.• Strategically planned the expansion of the website inline with the fundraising objectives of the department.• Ensured a consistent user experience. Email• Developed and produce a range of e-communications including the quarterly e-newsletter emailed to 30,000 alumni.• Created a communications planner to schedule all content and email updates to avoid over… Show more Website• Developed magazine quality content and design including video interviews, podcasts and photo galleries.• Strategically planned the expansion of the website inline with the fundraising objectives of the department.• Ensured a consistent user experience. Email• Developed and produce a range of e-communications including the quarterly e-newsletter emailed to 30,000 alumni.• Created a communications planner to schedule all content and email updates to avoid over emailing to subscribers.Analytics• Recorded the progress of the website using Google Analytics.• Analysed the results to create a smoother user journey and develop new content.Successes• Transformed the website from a basic portal to one with a strong visual brand with engaging articles, video content and podcasts.• Increased the number of registered members to the site each month.• Consistently achieved a 30% open rate and 10% CTR on emails. Show less

Edinburgh, United Kingdom

Implemented the press and marketing strategy during the Edinburgh Festival Fringe and led the press and marketing team.Set up the press office and ensured the smooth running of it. Met with press to discuss the season’s programme and facilitated any requests. Worked closely with theatre companies to discuss publicity ideas. Organised four press launches for the start of the festival.Writing and editing press releases.

Coordinating the re-print of marketing material, working to tight deadlines.Proofreading artwork and producing detailed feedback for designersCorresponding with over 100 galleries.

London, United Kingdom

Assisting the Communications Office at the gallery.Organising the press packs for exhibition private views.Recording all press cuttings.Updating press contacts on the database Raiser's Edge.

Ba (Hons), Fine Art Printmaking

Btec National Diploma, Fine Art