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Alexander Leonov is listed as Marketing manager | Brand director at AE84.co, based in Nice, Provence-alpes-côte D'azur, France. AeroLeads shows a work email signal at mail.ru and a matched LinkedIn profile for Alexander Leonov.
Alexander Leonov previously worked as Independent Marketing Consultant at Ae84.Co and Strategy planning director at Vmly&R Commerce. Alexander Leonov holds Master'S Degree, Marketing/Marketing Management, General from Plekhanov Russian University Of Economics.
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A marketing leader with 20 years experience across a wide breadth of consumer businesses. A strategical thinker and an effective communicator with solid background in FMCG, highly skilled in portfolio management, digital and communications.Proven track record of growing high performing marketing teams and driving profitable and sustainable business growth, leading initiatives from in-depth consumer and customer insights to in-market deployment, crisis management and complex problem solving.
Listed skills include Product Development, Brand Management, Marketing Strategy, Integrated Marketing Communications Planning, and 17 others.
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Nice, Provence-Alpes-Côte D'Azur, France
Independent marketing consultant specializing in FMCG and B2C sectors, with a proven track record in leading multinational corporations. Based in Nice, France, operating as a micro-entrepreneur. Open to short consultations and long-term service partnerships, primarily within the EU but open to opportunities globally.
Moscow, Russia
Strategy planning for a portfolio of #1 beer brand in Russia "Baltika" (Carlsberg group): brand repositioning, integrated marketing communications, connections planning, creative development, digital communication ecosystems, promotion and activation programs.
Moscow, Russian Federation
As a member of leadership team reporting to GM was responsible for marketing (portfolio, communication-connections, assets, activations) and commercial (channel, promo, new businesses) programs across company portfolio in Moscow and St Petersburg dedicated regions with focus on premiumization and revenue per transaction maximization.
Moscow, Russian Federation
Firstly as a deluxe portfolio, then as whiskey category and deluxe portfolio marketing manager reporting to GM and EU region category lead was responsible for dedicated marketing and cross functional team management and full scope of marketing management of 70% of local business incl. strategic and operational planning, portfolio management, promotion and communications, pricing, innovations.
As a part of Management Team, reporting to GM, was responsible for local marketing and trade marketing for a portfolio of own and distribution brands in Russia and CIS.
Reporting to category marketing manager was responsible for researching, operational planning and delivering result for strategic initiatives within the key category of the company, responsible for over $90 MM revenueMajor responsibilities:- Strategy, operational planning and realization of marketing activities for “Jacobs” brand innovations, coffee mixes category, “Maxwell House”, “Maxim” (regional brand), team management (junior brand manager), realization of marketing programs (pack, product, pricing) consumer media communication and trade and event activations, creative development, financial management.
Major responsibilities:- Brand yearly marketing plan development and realization, integrated marketing communication planning and realization, agencies management (creative, media, packaging, design, production), research and analysis (retail audit, tracking, ad hoc), innovations development, operations with R&D and production, responsible for marketing and financial KPIs
Reporting to Marketing manager was responsible for full scope of marketing initiatives for one of strategic brands.
Major achievements: Exceeded yearly sales target for watch and accessories lines (7,2 MM USD in fiscal 2008, +35% vs PY, +15% vs plan), developed and implementation a new system of forecasting and client orders realization to increase stock availability in-store thus increasing sell-out
Major achievements: “Nexcare” brand launched with first year turnover of 1 MM USD, achieved listings in leading retail and pharmaceutical chains, developed optimal portfolio based on market opportunities and focus groups, launched BTL activities to support sell out in POS
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Alexander Leonov works for AE84.co.
Alexander Leonov is listed as Marketing manager | Brand director at AE84.co.
AeroLeads has found 1 work email signal at @mail.ru for Alexander Leonov at AE84.co.
Alexander Leonov is based in Nice, Provence-alpes-côte D'azur, France while working with AE84.co.
Alexander Leonov has worked for Ae84.Co, Vmly&R Commerce, The Coca-Cola Company, Diageo, and Ritter Sport.
You can use AeroLeads to view verified contact signals for Alexander Leonov at AE84.co, including work email, phone, and LinkedIn data when available.
Alexander Leonov holds Master'S Degree, Marketing/Marketing Management, General from Plekhanov Russian University Of Economics.
Alexander Leonov is listed with skills including Product Development, Brand Management, Marketing Strategy, Integrated Marketing Communications Planning, Finance, Project Management, Media, and Marketing Research.
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