Alexander Leonov

Alexander Leonov Email and Phone Number

Marketing manager | Brand director @ AE84.co
Alexander Leonov's Location
Nice, Provence-Alpes-Côte d'Azur, France, France
Alexander Leonov's Contact Details

Alexander Leonov work email

Alexander Leonov personal email

n/a
About Alexander Leonov

A marketing leader with 20 years experience across a wide breadth of consumer businesses. A strategical thinker and an effective communicator with solid background in FMCG, highly skilled in portfolio management, digital and communications.Proven track record of growing high performing marketing teams and driving profitable and sustainable business growth, leading initiatives from in-depth consumer and customer insights to in-market deployment, crisis management and complex problem solving.

Alexander Leonov's Current Company Details
AE84.co

Ae84.Co

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Marketing manager | Brand director
Alexander Leonov Work Experience Details
  • Ae84.Co
    Independent Marketing Consultant
    Ae84.Co Jul 2023 - Present
    Nice, Provence-Alpes-Côte D'Azur, France
    Independent marketing consultant specializing in FMCG and B2C sectors, with a proven track record in leading multinational corporations. Based in Nice, France, operating as a micro-entrepreneur. Open to short consultations and long-term service partnerships, primarily within the EU but open to opportunities globally.
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  • Vmly&R Commerce
    Strategy Planning Director
    Vmly&R Commerce Aug 2021 - Mar 2022
    Moscow, Russia
    Strategy planning for a portfolio of #1 beer brand in Russia "Baltika" (Carlsberg group): brand repositioning, integrated marketing communications, connections planning, creative development, digital communication ecosystems, promotion and activation programs.
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  • The Coca-Cola Company
    Business Acceleration Manager
    The Coca-Cola Company Dec 2019 - Jan 2021
    Moscow, Russian Federation
    As a member of leadership team reporting to GM was responsible for marketing (portfolio, communication-connections, assets, activations) and commercial (channel, promo, new businesses) programs across company portfolio in Moscow and St Petersburg dedicated regions with focus on premiumization and revenue per transaction maximization.
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  • Diageo
    Marketing Manager, Whiskey And Reserve (Deluxe) Portfolio
    Diageo May 2016 - Apr 2019
    Moscow, Russian Federation
    Firstly as a deluxe portfolio, then as whiskey category and deluxe portfolio marketing manager reporting to GM and EU region category lead was responsible for dedicated marketing and cross functional team management and full scope of marketing management of 70% of local business incl. strategic and operational planning, portfolio management, promotion and communications, pricing, innovations.
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  • Ritter Sport
    Head Of Marketing
    Ritter Sport Dec 2013 - Apr 2016
    As a part of Management Team, reporting to GM, was responsible for local marketing and trade marketing for a portfolio of own and distribution brands in Russia and CIS.
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  • Kraft Foods / Mondelēz International
    Senior Brand Manager, Coffee, Jacobs
    Kraft Foods / Mondelēz International Jul 2011 - Dec 2013
    Reporting to category marketing manager was responsible for researching, operational planning and delivering result for strategic initiatives within the key category of the company, responsible for over $90 MM revenueMajor responsibilities:- Strategy, operational planning and realization of marketing activities for “Jacobs” brand innovations, coffee mixes category, “Maxwell House”, “Maxim” (regional brand), team management (junior brand manager), realization of marketing programs (pack, product, pricing) consumer media communication and trade and event activations, creative development, financial management.
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  • Kraft Foods
    Brand Manager, Biscuits, Jubilee (Юбилейное)
    Kraft Foods Dec 2009 - Jul 2011
    Major responsibilities:- Brand yearly marketing plan development and realization, integrated marketing communication planning and realization, agencies management (creative, media, packaging, design, production), research and analysis (retail audit, tracking, ad hoc), innovations development, operations with R&D and production, responsible for marketing and financial KPIs
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  • Efes Rus
    Brand Manager, "Bavaria" Beer
    Efes Rus Apr 2008 - Dec 2009
    Reporting to Marketing manager was responsible for full scope of marketing initiatives for one of strategic brands.
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  • Cartier Russia (Richemont Luxury Group)
    Product Manager, Watch And Accessories
    Cartier Russia (Richemont Luxury Group) Apr 2007 - Apr 2008
    Major achievements: Exceeded yearly sales target for watch and accessories lines (7,2 MM USD in fiscal 2008, +35% vs PY, +15% vs plan), developed and implementation a new system of forecasting and client orders realization to increase stock availability in-store thus increasing sell-out
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  • 3M Russia
    Junior Brand Manager, Otc, Nexcare
    3M Russia Dec 2004 - Apr 2007
    Major achievements: “Nexcare” brand launched with first year turnover of 1 MM USD, achieved listings in leading retail and pharmaceutical chains, developed optimal portfolio based on market opportunities and focus groups, launched BTL activities to support sell out in POS
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  • 3M Russia
    Marketing Assistant, Consumer And Office Dept.
    3M Russia Jul 2004 - Dec 2004
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Alexander Leonov Skills

Product Development Brand Management Marketing Strategy Integrated Marketing Communications Planning Finance Project Management Media Marketing Research Digital Marketing Management Customer Insight Competitive Analysis Key Account Management Market Planning Strategy Cross Functional Team Leadership Integrated Marketing Marketing Business Planning Leadership Market Research

Alexander Leonov Education Details

Frequently Asked Questions about Alexander Leonov

What company does Alexander Leonov work for?

Alexander Leonov works for Ae84.co

What is Alexander Leonov's role at the current company?

Alexander Leonov's current role is Marketing manager | Brand director.

What is Alexander Leonov's email address?

Alexander Leonov's email address is vi****@****mail.ru

What schools did Alexander Leonov attend?

Alexander Leonov attended Plekhanov Russian University Of Economics, Plekhanov Russian University Of Economics.

What are some of Alexander Leonov's interests?

Alexander Leonov has interest in Football, Cars, Motorsport, Music, Running, Gym.

What skills is Alexander Leonov known for?

Alexander Leonov has skills like Product Development, Brand Management, Marketing Strategy, Integrated Marketing Communications Planning, Finance, Project Management, Media, Marketing Research, Digital Marketing, Management, Customer Insight, Competitive Analysis.

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