Ayman Elsayed Email & Phone Number

• Research content topics with a specific target audience in mind• Write about a variety of topics within business and technology while incorporating best standard SEO practices• Edit content and work with a variety of teams to ensure content quality and consistency

• Devise and manage marketing initiatives in support of goals, including traditional, social and digital media• Consistently produce high-quality content (web pages, case studies, newsletters, white papers, articles, email texts, etc.)• Create and execute engaging content (original text, photos, videos and news) for legal professionals and client audiences, for both print materials and digital channels (social media, Medium, publications, blogs)• Create reports to present to management teams based on marketing efforts (including marketing and sales KPIs – views, clicks, opens, CTRs, leads, conversions, etc.)• Perform research on current benchmark trends and audience preferences through analyzing SEO, lead conversion and web traffic metrics• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

• Create and manage all brand content across varied channels including social media and Wordpress according to SEO best standard practices• Routinely research and analyze key data points of existing and upcoming legislation related to ITAR, EAR, DFARS regulatory compliance for marketing purposes and other in house application• Use marketing tools (Salesforce, BetterLeadGen) and dynamic strategies according to best standard practices • Utilize marketing skills and design tools to create engaging illustrations, reports and marketing collateral including white papers, user manuals, and data sheets• Assist in deployment of integrated marketing campaigns, which include email, webinars, social media, advertising, etc.

• Write, edit and develop high quality SEO focused content, including persuasive copy and digital media, ensuring specific brand guidelines are met within a newly released online platform and database• Research and analyze all aspects of current and prospective markets, news and cultural trends within the Greater Boston area in order to provide the highest level of information, detail and accuracy possible, resulting in higher engagement metrics• Partner with marketing to develop creative concepts and themes for digital marketing initiatives• Create website sitemap strategies using analytics, SEO and user-experience knowledge

• Record and narrate Young Adult fantasy book series for use on Amazon Audible• Sound engineer and produce content according to Audible’s ACX guidelines

• Work closely with Marketing Manager to build out brand and devise plans to support growth and opportunities• Create, develop and manage original and SEO focused articles (Digital content, Social media channels, Editorials)• Building and monitoring lead nurture and lead generation campaigns• Create branded content for marketing purposes• Manage and market content across social media channels

• Create, plan, and facilitate flagship non-profit events • Create compelling copy and digital advertisements and distribute them across networks and channels • Coordinate and facilitate the networking of a diverse group of organizations and members• Manage marketing and event budgets to ensure investment meets goals and produces high ROI• Facilitate the licenscing of digital media for use in-house through continental networks• Work collaboratively with leadership and board members to ensure strategies meets the goals and objectives of the non-profit organization• Engage in integrated e-mail campaigns geared towards the promotion of events and services• Creat, edit and market articles within CMS platform

• Fundraise, support and campaign for policies that support the well-being of the environment• Create, organize flagship events and fundraisers• Coordinate brand awareness and outreach locally and across social media platforns• Manage, organize and lead a passionate team with an approach focused on grass-roots success

Bachelor'S Degree, English

Dean’s List, 2017

Certification, Inbound Marketing

Literature/Philosophy

Honor's List, 2015