Anna Shen Email & Phone Number

California, United States

London, England, GB

Work with Google clients, leveraging analytics and measuring Google's ad campaign performance and effectivenessDesign and advise on incrementality testing and measurement (matched market testing, conversion lift studies) using statistical methods and Python programming

New York, New York, US

Create the Growth Analytics department and function to analyze and measure success of growth marketing and product initiatives. Hired and onboarded marketing and product analysts. Own measurement for growth marketing (Cumulative Net Profit, Media Mix Modeling, Churn prediction) and product experiments (A/B testing). Work with Data Engineering to design and.

San Francisco, CA, US

Lead a three-person Marketing Analytics team. Defining success metrics and leading implementation of measurement frameworks and reporting for hard-to-measure marketing channels such as SEO, lead-gen, and content marketing based on business objectives. Evangelizing analytical insights across marketing leadership.

San Francisco, CA, US

Lead the Measurement ML team to develop machine learning models for measuring the value of Square's growth initiatives, specializing in predictive modeling and forecasting. Led initiatives on the team such as: - Lifetime value (LTV) modeling- Media mix modeling (MMM)- Multi-touch attribution modeling (MTA)- Brand lift measurement

San Francisco, California, US

Established company's first data function, including data science, business analytics, and consumer insights. Hired, managed, trained, mentored, and scaled team of 8 people across data science and analytics. Led many cross-functional projects such as:- Implementation of first-party tracking, enabling attribution modeling- In-house experimentation platform.

San Francisco, CA, US

Foundational marketing hire. Brought management of Facebook advertising in-house. Launched paid social channels like Snapchat, Pinterest, Twitter, and Nextdoor to acquire customers for online grocery delivery service. Fixed frequent tracking and attribution issues like user reconciliation in MMP (Kochava) and event purchase triggers (FB SDK) with.

San Francisco, California, US

First growth marketing hire. Built, tested, scaled and optimized over 10 marketing channels from the ground up, across search, social, display, video, mobile, radio, content marketing, SEO, direct mail. Hired and trained initial team of user acquisition managers, who eventually grew into audience GM and head of marketing roles.Achieved record months of new.

Chicago, Illinois, US

Managed multi-million $ in budget across client accounts for Square, Facebook for Business, Instagram for Business, Opendoor, and Wine.com. Channels included paid search, display, YouTube, Google shopping.

Chicago, Illinois, US

Chicago, Illinois, US

Chicago, Illinois, US

San Francisco, US

Worked with team of fellows to analyze socio-emotional predictors of educational quality from dataset of over 500,000 students in 8 key California school districts to reform educational standards resulting from No Child Left Behind.Client info: Transforming Education is a non-profit that seeks to shift core focus of evaluating education away from.

Berkeley, California, US

Survey research for public policy and local legislation around: public park restoration, affordable housing, universal preschool, local art ordinances, and nutrition.Conducted research for city council on sugar-sweetened beverage tax, culminating in the introduction and approval for the ballot measure from the Berkeley City Council. On Nov 5, 2014, Measure.

Master Of Science - Ms, Business Analytics

Bachelor Of Arts - Ba, Political Science (Empirical Analysis And Quantitative Methods)

Growth Series