Arthur Etchells Email & Phone Number

Spearheading drive to recruit new members from the increasing number of distillers in Pennsylvania and then help the the Pennsylvania Distillers Guild organize its priorities in the dynamic distilling business. Allowing Pennsylvania’s distillers to better represent and communicate about important issues to policy makers and stakeholders inside and outside the state.

Philadelphia, Pennsylvania, United States

Brought independently owned, all-Pennsylvania wine and spirits shop to Philadelphia.Manage team of Libations Specialists in high-paced Reading Terminal Market. Handling training, continuing education and scheduling.Created and enhanced sales reporting across all aspects of retail operation.Maintained relationships with producers, providing feedback and analysis of product sales.Company expert in point-of-sale software, overseeing product catalog and adding products to the database.Handled all product ordering and managed inventory for internal stakeholders and required government compliance.

Philadelphia, Pa

Managed all marketing, events, advertising and promotions of food hall on Independence Mall in Philadelphia.

Philadelphia, Pa

Oversaw Philadelphia operations for local craft distillery including its South Philadelphia cocktail bar and retail shop in Center City. Managed all marketing and social media for the company. Planned and executed events for Manatawny locations as well as at other bars, restaurants and festivals. Supervised launch of outside sales through hiring and supervision of sales staff.

Philadelphia, Pa

Sold Foobooz.com to Philadelphia Magazine. I continued to run foobooz.com and serve as a digital product manager for Philly Mag's parent corporation, Metrocorp. In January of 2015, my title became Senior Editor.Ran day-to-day publishing operations of Restaurants vertical of phillymag.com.Wrote and edited restaurant news and maintain restaurant database.Oversaw analytics of web, email and social media properties.Planned and implemented social media campaigns across multiple platforms.Select AchievementsKey member of team that rolled out new version of phillymag.com that featured responsive design, a Wordpress backend and minimal issues at launch.Member of "Skunkworks" cross-disciplinary team tasked with expanding magazine’s core businesses.Designed interface for restaurant listings, turning company’s weakness into a search engine optimized strength.Won 2012 City and Regional Magazine Association award for best e-newsletter.

Philadelphia, Pennsylvania, United States

Founded Foobooz.com. A web site dedicated to eating and drinking in Philadelphia.

Refereed youth and adult ice hockey in and around Philadelphia.

Philadelphia, Pa

Wrote weekly column, The Bite for the Metro newspaper in Philadelphia. The column focused on Philadelphia's restaurant and bar scene.

Defined goals, and requirements of web sites for clients.Planned interface and workflow for client web sites. Designed user interface and graphics.Developed e-commerce web sites, integrating with third party providers.

Developed test strategies and carried out test plans for consumer facing web, email, and voice applications dealing with traffic, mapping and data.

Managed project to create a web-product for BIOSIS’ life sciences databases.Performed market research, identifying verticals in the life sciences where BIOSIS could debut a successful new product and technology platform.Interfaced with consulting firms in defining requirements, and specifications for the product. SELECT ACHIEVEMENTSDeveloped requirement documents based on the Rational software development method, utilizing use cases and other Unified Modeling Language (UML) techniques.Mined company data, creating actionable intelligence from the company’s vast information stores.Created an XML-based corporate intelligence portal for the company’s intranet, centralizing where employees would go when looking for information. The XML allowed flexibility in displaying the information and where the information could be used.

Played a primary role in the development and day-to-day operation of SportsSLEUTH.com, a premier sports information Analyzed the quality of search results to ensure that users could quickly and easily retrieve the information they sought.SELECT ACHIEVEMENTSLed a team that built SportsSLEUTH.com into a primary source of information for sports fans across the country, recognized as one of Yahoo!'s 50 Most Incredibly Useful Sites on the Internet.Implemented programs and tools to ensure content quality of site.Performed in quality assurance role taking product from whiteboard to release in just six weeks.Oversaw two user-interface redesigns.Received consistently excellent formal evaluations, accompanied by salary increases. Evaluations cited creativity, versatility, and analytical skills. Quoting from one, "Hands down, Art is the best Product Manager in the company."

Played a leading role on a team that developed the next generation of graphic design and signmaking software.Wrote initial specifications and provided feedback to developers.Managed an eight-member Product Support Group.Developed, executed test plans, and managed testing schedules.Reviewed product documentation for technical accuracy.SELECT ACHIEVEMENTSJoined the company as a Telephone Support Representative and earned five promotions during my five-year tenure.Brought quality issues from a software testing position to a wider role as product manager.Represented the organization at trade shows, often donning a white lab coat to emphasize our commitment to tech service.Chosen to perform lead testing for initial Windows 95 and 32-bit software releases.Tested and approved the most stable product released by the company.Received consistently excellent formal evaluations, accompanied by the highest available salary increases.