Asger Fallesen Email & Phone Number

Albertslund, Capital Region, Denmark

As Head of Products, I draw on my 12+ years of grocery retail experience to lead development teams responsible for Lobyco's Promotion product suite. With proven performance on markets across Europe, North America and APAC, I work with our retail customers to boost their digital presence, collaborate with supplier brands to run funded gamification.

Albertslund, Capital Region, Denmark

In 2020, Coop Digital was carved out as Lobyco, a software company dedicated to bringing the battle-tested loyalty solutions built for Coop Denmark out to new markets.My first role in Lobyco was to transition the market leading Danish app that was still under my wing, to a modular whitelabel solution with low maintenance, high configurability and fast time.

Albertslund

In early 2019, I took product ownership of the market leading Coop App. During my 3 years as PO, many of my previous projects made their way to the digital ecosystem, as the Shopping List, Recipes and Digital Leaflets became new features of the app.During 2019, the Coop App won 1st place as eHandelsprisen's Best App, cited as "[...] a cross-channel app of.

Copenhagen Area, Denmark

In 2016, Coop created its first true Digital Unit. Located across a bridge and down an alleyway, Coop Digital got a home at The Farm, an actual old farm renovated into office space.Here, the digital transformation of the loyalty program, moving from points and yearly value into bonus cashback and instant value, all started with the acquisition of a digital.

Albertslund, Denmark

As a project manager, I started expanding my horizon from fakta, the discount grocery retailer, to Coop, the market leading retail group encompassing five supermarket and grocery brands, a furniture heritage business (FDB), a crowdfunding business, a best-in-class CSR program, and so much more.I ran a number of multi brand projects alongside Coop.

Albertslund, Denmark

In Fakta, I had a hybrid role of multimillion budget responsibility across digital, TV and radio ad spend, while also managing the segmented weekly e-mail newsletters and the company website. I went on a mission to replace the existing digital ad strategy of only buying campaign-based prime real estate of the top media sites in Denmark, to an always-on.

Assens

Consultant on digital and social communication channels during launch of a new product series.

A study of the internal strategic communication effort at Danfoss Heating Solutions, and recommendations focusing on local dialogue and employee involvement. Graded 12 (A).

London, United Kingdom

Temporary advisory position, filling a vacancy. Completion of initiated projects, writing for web and newsletter and responsible for social media management and updates.

London, United Kingdom

Cultural project management, editorial writing for web and newsletter and responsible for launching the embassy on Facebook. Internship in the Communication, Culture and Public Diplomacy section.- The Danish Embassy Art Prize, an annual art competition for Danish art students in the UK, and coordination of the exhibition of the winning works at the Danish.

Copywriting, search engine optimisation and editorial work in Photoshop, Joomla CMS and Access databases.

Web development projects of various magnitude, hobby level.

Master, International Business Communication

Bachelor, International Business Communication

Htx, Media And Programming