Alicia Chamberlain Email & Phone Number

- Developed marketing campaigns driving acquisition and demand generation leading to YoY growth.- Partnered with Product Management, Customer Success, and Product Owners to redefine GTM strategy through competitor analysis, first-party data, and secondary research.- Led quarterly meetings between Marketing, Sales, and MarTech to review open pipeline, lead quality, and opportunities for process improvement.- Managed budget for start-to-end trade show coordination, trade agreements, vendor management, and creating a procedure for external lead imports.- Onboarded team members by providing project templates, library of SOPs, and regular meetings to discuss transition and responsibilities.

- Collaborate with internal departments to develop sales enablement tools and communications launch strategies- Perform research and provide support for brand messaging- Implement Marcom project schedules related to product launches, delegate tasks and track progress- Identify Marketing KPIs based on influential and intent-based metrics- Establish process and evaluation scale for product naming- Partner with Internal Stakeholders to initiate and research Customer E-commerce Portal- Administer customer marketing partnerships and content development- Promote influencer program with Sales and Technical Support- Perform duties of Marketing Specialist

Greater Pittsburgh Area

- Develop supporting material for key accounts- Partner with customers to identify and write case studies- Plan and implement trade shows- Implement paid advertising with LinkedIn (identify the target audience, messaging, sales funnel, analytics)- Identify material to enhance Sales tools- Launch an internal social media program with Sales- Manage internal communications through employee intranet website- Perform duties of Graphic Designer

Greater Pittsburgh Area

- Establish style guidelines for brand management throughout all channels- Design illustrations that convey market applications and product solutions (digital and print distribution)- Develop marketing literature that showcases how products solve common problems (brochures, catalog, commercial sheets, one-pagers)- Product photography for digital distribution- Direct and produce instructional videos for technical know-how

- Work alongside Account Executives and team members to ensure the circular meets the client’s requirements- Design circular to easily communicate information to the consumer - Continuous improvement to increase production technique

Export, Pa

- Work alongside Account Executive to develop projects to enhance fundraising and profitability of the organization- Write graphic design related articles for the blog- Design business cards, brochures, newsletters templates, landing pages, website templates, brand books and infographics