Andrea Fernandez Email & Phone Number

Tempe, Arizona, United States

Collaborate with various clients independently as a designer and artist. Work includes: web design, brand identity design, digital and print marketing material, hand-made custom products, custom paintings, and packaging.

Louisville, Kentucky Area

Worked on over 10 projects, which included product design, user interface design, CMF design, graphic design, brand identity design, packaging design, marketing and business planning. My daily tasks included ideation sketches and 3D renders, CAD models in Solidworks, identifying problems, prototyping, product testing, presentations, consumer and user research, attending professional meetings with different cross-functional teams of designers, marketers, engineers, and top-level management… Show more Worked on over 10 projects, which included product design, user interface design, CMF design, graphic design, brand identity design, packaging design, marketing and business planning. My daily tasks included ideation sketches and 3D renders, CAD models in Solidworks, identifying problems, prototyping, product testing, presentations, consumer and user research, attending professional meetings with different cross-functional teams of designers, marketers, engineers, and top-level management executives.Some of the projects I worked on:• Designed 14 appliance control panels for 4 different brands (GE, Profile, Haier and Cafe)• Worked on the branding and marketing of new drying feature Cafe Appliances and GE Profile launched in their new dishwashers. Implemented new CMF process in these dishwashers to highlight the hidden feature, and grab costumer's attention in retail stores.• Designed packaging for GE DisposallⓇ products.• Redesigned Haier's visual brand language. Changes included the design and introduction of icons in appliance control panels and new design of colors, materials and finishes for Haier products. I also worked in the development of Haier's brand, user persona and market segmentation working together with brand managers and consumer researchers.• Contributed to the design and development of a dishwasher handle for Haier, which included a status bar which changes colors depending on the cycle the dishwasher is in, and a built-in night light.• Worked on two new product development in the laundry category. Tasks included: consumer research, ideation sketches and 3D renders, prototyping, presentations to top-level management members, and product testing using virtual reality• Created new CMF process for product customization. Patent Pending Project• Designed Haier booth for KBIS 2019, North America's largest trade-show dedicated to kitchen and bath design. Watch the recap: https://www.youtube.com/watch?v=bjbp0r3SSiE Show less

Phoenix, Arizona Area

Recruited, maintained and increased clients in the medical field by 30% in 6 months. Planned company events, juggled multiple priorities and attended professional meetings with high-level executive clients requiring reliability, communication, and business judgment. Generated and implemented innovating ideas and processes to promote company’s growth. Provided a variety of business support tasks in fast-paced environment, including management of over 60-100 medical students. Design Work… Show more Recruited, maintained and increased clients in the medical field by 30% in 6 months. Planned company events, juggled multiple priorities and attended professional meetings with high-level executive clients requiring reliability, communication, and business judgment. Generated and implemented innovating ideas and processes to promote company’s growth. Provided a variety of business support tasks in fast-paced environment, including management of over 60-100 medical students. Design Work as a Creative Freelancer:Re-designed company’s logo and visual brand language, built and managed company’s website, created visual guidelines, templates and marketing material including business cards, folders, brochures, etc. Show less

• Collaborate in development of company’s brand identity.• Create digital 2D and 3D models using CAD softwares for 3D printing.• Design and update social media marketing materials.

• Generate customized exercise and nutritional plans based on client goals.• Assess and motivate clients to their maximum and safe potential during one-on-one training sessions.• Design and coach dynamic group fitness sessions focused on conditioning and functional training.• Provide demonstrations and assessment to group while creating a supportive, fun and encouraging enviroment.