Andrea Fernandez Email & Phone Number

Tempe, Arizona, United States

Collaborate with various clients independently as a designer and artist. Work includes: web design, brand identity design, digital and print marketing material, hand-made custom products, custom paintings, and packaging.

Louisville, Kentucky Area

• Worked on over 10 projects, which included product design, user interface design, CMF design, graphic design, brand identity design, packaging design, marketing and business planning. My daily tasks included ideation.
• Designed 14 appliance control panels for 4 different brands (GE, Profile, Haier and Cafe)
• Worked on the branding and marketing of new drying feature Cafe Appliances and GE Profile launched in their new dishwashers. Implemented new CMF process in these dishwashers to highlight the hidden feature, and grab.
• Designed packaging for GE DisposallⓇ products.
• Redesigned Haier's visual brand language. Changes included the design and introduction of icons in appliance control panels and new design of colors, materials and finishes for Haier products. I also worked in the.
• Contributed to the design and development of a dishwasher handle for Haier, which included a status bar which changes colors depending on the cycle the dishwasher is in, and a built-in night light.

Phoenix, Arizona Area

Recruited, maintained and increased clients in the medical field by 30% in 6 months. Planned company events, juggled multiple priorities and attended professional meetings with high-level executive clients requiring reliability, communication, and business judgment. Generated and implemented innovating ideas and processes to promote company’s growth..

• Collaborate in development of company’s brand identity.
• Create digital 2D and 3D models using CAD softwares for 3D printing.
• Design and update social media marketing materials.

• Generate customized exercise and nutritional plans based on client goals.
• Assess and motivate clients to their maximum and safe potential during one-on-one training sessions.
• Design and coach dynamic group fitness sessions focused on conditioning and functional training.
• Provide demonstrations and assessment to group while creating a supportive, fun and encouraging enviroment.