https://rocketyzer.comRocketyzer is an AI-powered platform that transforms product insights into compelling value propositions and effective marketing materials.

We work with businesses to develop value propositions that highlight the benefits of goods and services most important to customers.

https://valuepropositiontoolkit.com • The Value Proposition Toolkit is a comprehensive resource designed to help businesses define and clearly articulate the value of their products for the customers. This toolkit guides you through a structured process, enabling you to understand your target customers better, identify your product’s key differentiators, and create compelling marketing messages. Ideal for entrepreneurs, marketers, product managers, and anyone involved in creating and promoting products, the toolkit has been proven effective across dozens of projects.

TGIF Group comprises several companies, including an importer and distributor, a manufacturer of novelty goods, a wholesaler, an e-retailer, a travel agency, and a web service for practicing foreign languages. Although these businesses belong to different industries, they are united by their focus on building and maintaining a strong online presence.In my position as CEO/CMO, I built all of these projects from scratch and brought them to operational efficiency. I was responsible for managing all daily operations within the Group, building the team, establishing partner relations, evaluating new market opportunities, and launching new projects in addition to managing and supervising all marketing activities.

Responsibilities:• Managed Company’s product portfolio: 15 products, 40 MUSD annual sales volume; reported to Director of Strategy and Products.• Sought new market opportunities within the company’s industry competence.• Specified Company’s propositions and components; formulated development plans.• Developed product portfolio strategy.• Analyzed products’ profitability and operational metrics.• Approved products’ positioning/pricing/business cases/marketing plans.• Performed as an expert at seminars and conferences (topics: development of international and Russian telecommunications markets, mobile marketing and mobile commerce, increasing revenues from VAS).• Created presentations and wrote articles for international conferences, including Mobile World Congress (topics: mobile advertising, business critical Value Added Services).

Responsibilities:- Managed Value Added Services and Billing product line.- Analyzed products’ profitability and operational metrics.- Approved products’ positioning/pricing/business cases/marketing plans.- Performed as an expert at seminars and conferences.- Created presentations and wrote articles for international conferences.

Responsibilities:- Managed Value Added Services product line.- Determined needs of existing and future customers.- Created product requirements.- Developed products’ positioning/pricing/business cases/marketing plans.- Analyzed products’ efficiency and sales success.

Responsibilities:- Developed and implemented product marketing plan.- Conducted competitive analysis.- Developed use cases.- Created business cases.- Formulated product requirements.- Set aims and controlled development team.- Provided sales support.- Created marketing collateral.- Created internal and external presentations.

Responsibilities:• Conducted market research and segmentation: defined target segments and evaluated them quantitatively and qualitatively.• Produced competitive analysis: analyzed the marketing and communication activities of actors in the market.• Analyzed potential agency’s customers.• Evaluated investment attractiveness; developed new products; defined target audiences; conducted motivation and brand analysis; analyzed brand positioning; and, coordinated marketing research.

Responsibilities:• Performed world aviation market research, segmentation, and defined potential clients.• Created and managed projects for engaging airlines in starting flight operations to Pulkovo Airport.• Participated in statistics analysis, demand forecasting, press releases, media relations, and the organization of seminars and conferences.