• Responsible for growing the convenience business in North Florida and Georgia. • Lead the planning and selling process with internal and external customers in an effort to drive revenue and flawless retail execution. • Build & leveraging strong partnerships with wholesale distributors, Customer Category Manager, small chain owners and independent retailers. • Coach and assist Distributor sales teams to execute against key retail priorities. • Penetrate the independent… Show more • Responsible for growing the convenience business in North Florida and Georgia. • Lead the planning and selling process with internal and external customers in an effort to drive revenue and flawless retail execution. • Build & leveraging strong partnerships with wholesale distributors, Customer Category Manager, small chain owners and independent retailers. • Coach and assist Distributor sales teams to execute against key retail priorities. • Penetrate the independent convenience retailer universe via field visits, trade shows and distributor contacts. Show less

• Manage, develop, and motivate team of Full Time and Part Time Merchandisers and work closely with the sales capability team to ensure delivery of training.• Create and manage an annual business unit plan to deliver agreed channel revenue KPI’s and targets and provide reporting.• Manage winning customer business relationships that facilitate “best in industry” execution of MDLZ categories.• Work closely with key stakeholders to provide the optimum ROI across your South… Show more • Manage, develop, and motivate team of Full Time and Part Time Merchandisers and work closely with the sales capability team to ensure delivery of training.• Create and manage an annual business unit plan to deliver agreed channel revenue KPI’s and targets and provide reporting.• Manage winning customer business relationships that facilitate “best in industry” execution of MDLZ categories.• Work closely with key stakeholders to provide the optimum ROI across your South Florida.• Coaching team in the use of category tools to engage and influence customers to make informed decisions that will grow MDLZ categories and deliver annual plan. Show less

• Deliver against monthly and quarterly sales objectives in assigned customers.• Ensure execution of sales priorities of assigned stores and provide direction to retail execution team.• Utilize strong selling skills to secure incremental selling opportunities and to ensure headquarter authorized programs are executed to grow the business and monitor territory Key Performance Metrics• Provide on-site consultation and sales expertise to our customers• Territory execution planning:… Show more • Deliver against monthly and quarterly sales objectives in assigned customers.• Ensure execution of sales priorities of assigned stores and provide direction to retail execution team.• Utilize strong selling skills to secure incremental selling opportunities and to ensure headquarter authorized programs are executed to grow the business and monitor territory Key Performance Metrics• Provide on-site consultation and sales expertise to our customers• Territory execution planning: Determine customer growth opportunities and tailor fact-based sales presentations to store needs, store demographics, and customer base to drive store/customer growth Show less

- Assisted in defining strategic media objectives and evaluating media recommendations.- Briefed and develops marketing collateral, POS and other marketing materials- Managed and executed social media with selected agency partners- Upgrade Pasta packages to meet all safety, quality, and legal standard

Close top deals in the Pacific region. 3000 million COP. Public and Private Clients.Lead the commercial process to build a water waste plant for 2737 houses with a water flow of 23.41 LPS. Historic deal for the Company

Generate strategies to strengthen Brand equity and increase sales across all channels for the Cookies Portfolio.Lead and develop digital strategies for Oreo and Belvita in Colombia.Lead and implement the Oreo campaigns, including the strategic development of media (TV, digital, BTL, Outdoor) with excellent results in all variables of brand image.

Develop and execute the digital strategy for Oreo (Colombia, Peru, Ecuador)- Develop and execute the digital strategy for Oreo (Colombia, Peru, Ecuador)- Lead the development and launch of Oreo Vanilla. Development process of the product,pack and Price strategy. Executed a flawless media camping (TV, Digital, Radio, BTL,Outdoors).- Launch Oreo Slug. BU Award for positioning the product in different consumer occasions.- Andean recognition for the Oreo 100 year’s web… Show more Develop and execute the digital strategy for Oreo (Colombia, Peru, Ecuador)- Develop and execute the digital strategy for Oreo (Colombia, Peru, Ecuador)- Lead the development and launch of Oreo Vanilla. Development process of the product,pack and Price strategy. Executed a flawless media camping (TV, Digital, Radio, BTL,Outdoors).- Launch Oreo Slug. BU Award for positioning the product in different consumer occasions.- Andean recognition for the Oreo 100 year’s web activation. Show less

Development, management and implementation of the marketing strategy.Manage the partnership between the company and the media, digital, creative agencies and other suppliers.Re launch of hamburger with accelerated incremental sales +57 vs PY.

Implementation and development of the web strategy in Colombia.Flawless execution of the EPC strategy, obtaining historical TOM.