1. Manage all aspects of client accounts across Google Ads, Bing Ads, Yahoo and other search platforms.2. Implemented and managed complex campaign structures, including ad groups, targeting strategies, and budget allocation.3. Conducted in-depth analyses of keyword performance metrics (bids, impression share, quality score) to optimize campaign efficiency and ROI.4. Develope and execute data-driven paid search strategies aligned with overarching client goals and business objectives.5. Identify new keyword opportunities and display network placements to maximize campaign reach and conversions.6. Provide strategic guidance and mentorship to junior team members on campaign optimization best practices.7. Collaborate closely with the Global SEO team to integrate paid search campaigns into comprehensive marketing initiatives.8. Ensure paid search strategies complemented other marketing channels for a holistic and cohesive client experience.

Core Responsibilities1. Managed and reviewed SEM campaigns across Google Ads, Bing Ads, Yahoo and other platforms for various clients (Suppliers)2. Performed daily campaign optimizations, ensuring budget efficiency and performance targets are met.3. Facilitated global team meetings to align individual tasks with overall SEM campaign goals and objectives.4. Communicated project progress, timelines, and results to the team and management.5. Provided oversight and collaborated with team members to ensure successful achievement of client (Supplier) goals.6. Monitored campaign performance and made data-driven recommendations to optimize results.

Digital Marketing Executive with experience in driving end-to-end digital marketing campaigns (SEO, SEM, SMM, Email Marketing, Display Ads) to achieve exceptional ROI and business objectives.Core Responsibilities:1. Managed Google Ads, Facebook Ads, and LinkedIn Ads for 3 projects, driving targeted traffic and conversions.2. Increased website traffic and conversions through strategic SEO and PPC campaigns.3. Built and maintained engaging social media presences that fostered brand awareness and community growth.4. Analyzed campaign performance across various channels, leveraging data insights to optimize campaigns and achieve continuous improvement.5. Brainstormed and implemented innovative growth strategies, utilizing A/B testing for continuous optimization.6. Partnered with graphic designers to deliver high-performing paid media creatives and iterate based on data insights.7. Collaborated effectively with UI/UX teams to enhance user experience and drive campaign success.