Alyne Scarpioni Email & Phone Number

São Paulo, Brazil

• Marketing strategies development to promote and distribute all CV contents, brands and initiatives
• Digital and advertising campaigns development, test and management
• Data analysis and KPI reports production

São Paulo, Brasil

• Responsible for creating, running, monitoring and optimising Facebook, Instagram, YouTube, Google Ads and Google Ad Grants campaigns
• Responsible for allocating marketing budget toward achieving weekly, monthly, quarterly and annual KPIs and goals
• Data analysis in order to understand campaign performance, identifying optimisation opportunities, drive decisions and measure outcomes
• Creation of e-mail marketing workflows on Hubspot to customer relationship, course launch and other activities
• Creation of launch campaigns from strategic planning to paid ads campaign and social media, landing pages and metric analysis

São Paulo, Brasil

• Social media management
• Content creation for social media
• Responsible for planning and executing digital marketing strategies
• Responsible for paid advertising accounts and Search Engine Optimization (SEO) actions
• Support on creating and structuring new projects for CV Brazil and adapting international projects to Brazilian audience
• Data analysis focusing on achieving measurable goals

São Paulo E Região, Brasil

• Responsible for creating all visual communication and graphic materials for all the projects of CV Brazil
• Assistance on social media management (publishing and monitoring)

São Paulo

• Customer success and customer service
• Strategic planning with direction board, studying and opening new partners for the startup
• Marketing planning
• Market intelligence
• Product development (CRM)
• Content creation (blog, Facebook and Instagram posts, institutional and YouTube videos)

São Paulo

• Support for creation of printed and digital campaigns
• Help on development, layout and finalizing graphic materials: folders, posters, banners, brochures, booklets, newsletters, postal cards, invitations, stickers
• Search and treatment of images for use on different medias
• Help on creation of visual identity for institutional stationery material
• Help on development and maintenance on materials of visual programming and company signage
• Help on institutional videos production for indoor media

Bachelor Of Social Communication, Marketing And Advertising

Activities and Societies: Voluntary monitoring on Belas Artes' University's Radio - Social media and website administration, creation of.

Ensino Médio

Ensino Fundamental