Andrea Tucker Email & Phone Number

Piccolina KidsFurther Foods

United States

• Develop and implement all aspects of marketing across traditional and digital marketing channels including email marketing, social media marketing, content marketing, partnership/affiliate marketing, and print.
• Manage all social media platforms to adhere to brand identity and optimize conversions. Saw 250%+ increase in new user traffic sourced from organic social media channels
• Conduct competitive research, benchmarking, and audience identification to shape the brand’s marketing strategy
• Provide art direction for marketing graphics/collateral design
• Lead a team of 3+ individuals
• Responsible for generating 40% of new user acquisition through Influencer partnerships

United States

• Researched, negotiated, and contracted influencer collaborations
• Curated and scheduled promotional and educational blog post
• Presented analytics & data for strategy planning at weekly meetings
• Created and published monthly copy calendars for Facebook and Instagram
• Published Instagram stories according to Instagram strategy
• Curated flat lay photoshoots for promotional content

San Luis Obispo

• Managed a team of 30+ writers
• Edited articles for punctuation, grammar, and formatting
• Curated the editorial calendar & maintained the Her Campus brand voice
• Wrote multiple articles per quarter
• Posted engaging content to the Her Campus Cal Poly Instagram page
• Promoted articles through social media

San Luis Obispo

• Curated and edited promotional materials and publications
• Created content across multiple media platforms such as Facebook, Twitter, and LinkedIn
• Engaged with audience/community through social media platforms

Sunnyvale, CA

• Developed product content around top industry standards
• Proofread content for errors and omissions and ensured that content is written per instructions
• Conducted market research and competitive analysis activities

San Luis Obispo

• Greeted guests cheerfully and respectfully and seated them while reflecting high customer service standards
• Reviewed reservations and set-up of the restaurant for the most efficient seating
• Stayed informed about restaurant information such as entertainment, daily specials, and menu changes
• Assisted servers by refilling waters and bussing tables

San Jose

• Opened the store at the beginning of the day. Tasks include prepping ingredients, taking inventory and meeting with the manager to discuss store needs and improvements
• Trained new employees on work etiquette, customer service, and how to make drinks
• Created work schedules
• Helped customers with requests and questions
• Made drinks, worked the cash register, and cleaned the store

• Created content for multiple social media platforms ranging from pictures to word posts
• Planned and executed an event to raise awareness and funds for the organization
• Reached out to local businesses and clubs to advocate for the organization’s programs
• Spread awareness about the foster care system through social media

Bachelor Of Arts - Ba, Communications Studies

Activities and Societies: Association of Transfer Students, Communications Club, Her Campus Media

High School Diploma