Andrea Tucker Email & Phone Number

New York, Ny, Us

Piccolina KidsFurther Foods

United States

• Develop and implement all aspects of marketing across traditional and digital marketing channels including email marketing, social media marketing, content marketing, partnership/affiliate marketing, and print publications• Manage all social media platforms to adhere to brand identity and optimize conversions. Saw 250%+ increase in new user traffic sourced from organic social media channels• Conduct competitive research, benchmarking, and audience identification to shape the brand’s marketing strategy• Provide art direction for marketing graphics/collateral design• Lead a team of 3+ individuals • Responsible for generating 40% of new user acquisition through Influencer partnerships• Saw 400%+ increase in email click-through rates through the use of email personalization and automated campaigns, and over 600% email list growth through the use of partnerships and digital/traditional acquisition campaigns

United States

• Researched, negotiated, and contracted influencer collaborations• Curated and scheduled promotional and educational blog post• Presented analytics & data for strategy planning at weekly meetings• Created and published monthly copy calendars for Facebook and Instagram• Published Instagram stories according to Instagram strategy• Curated flat lay photoshoots for promotional content• Listened to customer comments and contributed to weekly web optimization meetings• Conducted outreach to industry professionals • Pitched and managed marketing campaigns

San Luis Obispo

• Managed a team of 30+ writers• Edited articles for punctuation, grammar, and formatting • Curated the editorial calendar & maintained the Her Campus brand voice• Wrote multiple articles per quarter• Posted engaging content to the Her Campus Cal Poly Instagram page• Promoted articles through social media • Attended bi-monthly meetings and contribute to creative brainstorming for events, collaborations, and hot topics

San Luis Obispo

• Curated and edited promotional materials and publications • Created content across multiple media platforms such as Facebook, Twitter, and LinkedIn• Engaged with audience/community through social media platforms

Sunnyvale, Ca

• Developed product content around top industry standards• Proofread content for errors and omissions and ensured that content is written per instructions• Conducted market research and competitive analysis activities

San Luis Obispo

• Greeted guests cheerfully and respectfully and seated them while reflecting high customer service standards• Reviewed reservations and set-up of the restaurant for the most efficient seating• Stayed informed about restaurant information such as entertainment, daily specials, and menu changes• Assisted servers by refilling waters and bussing tables

San Jose

• Opened the store at the beginning of the day. Tasks include prepping ingredients, taking inventory and meeting with the manager to discuss store needs and improvements• Trained new employees on work etiquette, customer service, and how to make drinks• Created work schedules• Helped customers with requests and questions • Made drinks, worked the cash register, and cleaned the store

• Created content for multiple social media platforms ranging from pictures to word posts• Planned and executed an event to raise awareness and funds for the organization • Reached out to local businesses and clubs to advocate for the organization’s programs• Spread awareness about the foster care system through social media

Bachelor Of Arts - Ba, Communications Studies

Activities and Societies: Association of Transfer Students, Communications Club, Her Campus Media

High School Diploma