Amex Customer Personalization | Enterprise Digital Experiences

Worked as a PM in the Good Creator Co vertical- Successfully implemented Instant Payout for creators, guaranteeing swift payments within an industry-leading timeline of 2-3 days, a significant improvement from the standard 45-60 days, leading to a remarkable 20% increase in retention rates.- Introduced fraud detection mechanisms for creator profiles and posts, identifying and auto-rejecting 14% of posts deemed unsuitable, resulting in significant time and cost savings; concurrently, reduced content approval turnaround time from 2 days to just 1 hour through the implementation of automated verification- Initiated product review campaigns for users lacking sufficient followers for paid campaigns, extending accessibility through WhatsApp bot, resulting in a significant decrease in submission drop-off from approximately 80% to 50%- Elevated creator activation by 30% through the introduction of instant first brand campaigns for new creators; enhanced creator participation from an average of approximately 3.2 per month to 6.5 per month by introducing a new category of influencer marketing campaigns based on Leaderboard challenges

Owned the Post-order User Experience stack- Pioneered the development of the Return process, collaborating with stakeholders and optimizing User Experience, resulting in a significant decrease in customer queries through the integration of the feature into My Orders- Developed in-house logic for precise Expected Date of Delivery (EDD) calculation, diminishing customer queries and Return to Origin (RTO) rates; achieved a 10% points reduction in queries during the pre-shipment phase, with 92% accuracy in EDD calculations covering over 95% of shipments- Achieved a 4% points reduction in ITO rates by enhancing SMS and WhatsApp communications, ensuring proactive user updates and minimizing anxiety; supplemented crucial information on the My Orders page and implemented Delay in Delivery notifications to mitigate 'Where is my order?' queries

Worked as a BDE for the MENA RegionAirmeet is the fastest growing platform for hosting a rich variety of virtual events. From Expos to ice-breakers, panel discussions to workshops, Airmeet's intuitive experience delivers on the organizer's expectations for a wide range of events and not just conferences.It's all in-in-one platform to host immersive virtual events that provide engagement and networking opportunities to your audience, incredibly closer to an in-person event.

Trell is an online video shopping platform offering an array of skincare, beauty and wellness products -- Collaborated with the team to improve the user experience and double the overall conversion rate- Automated the daily performance dashboard using Google Analytics and Microsoft Excel reducing 25 man hours per week of effort- Redesigned critical customer interfaces resulting in an increase in engagement by 15%

Mentored and guided 25 students during the course of their amateur astronomy projectsOrganized and curated events and talks throughout the academic year to promote astronomy on campusIncreased the reach and engagement of the Facebook page by 100% leading to an increase in event footfall