Agata Krawczyk Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

This has to happen, hasn’t it? Keep your fingers crossed for me and stay tuned!

Warszawa, Woj. Mazowieckie, Polska

I know, this title is long and confusing, so what did I do exactly?I was a member of the agency's Management Team, responsible for one of its Business Units.Since taking up this position, my Business Unit has grown from 2 to 6 clients. Yes, it's tripled in size.I was responsible for the Strategy Team.Since I took over, Strategy has gone from the agency's least to most satisfied department. And we have absolutely crashed all the strategy/effectiveness focused competitions like the Effies or Innovation. I started thinking that there might be a connection...I was also in charge of New Business for the entire agency.Since I took the position we have gone from 15% effectiveness in winning new business pitches to 45% in 2022 and... almost 70% (!) in 2023. This was almost scary.I also worked for the DDB Worldwide as a member of DDB's Global Strategic Council.But that is no big deal. We just created a whole new positioning for DDB called "Power to Move".Last but not least, I was still a planner.I wrote briefs, designed workshops and showed my pretty (though creatives might argue) slides to the clients. After all, if you are a manager who has stopped doing the work, then you are doing it wrong._________Key clients: PEPCO (retail), Allegro (e-commerce), SEAT & CUPRA (Volkswagen Group) (automotive), Tchibo (coffee), Maspex: Tymbark, Łowicz (food&beverage), Pepsico: Pepsi Max, Cheetos, Lay's, Doritos (food&beverage), Disney+ (VOD), UNIQA (insurance), Słonie na Balkonie (NGO).

Warszawa, Woj. Mazowieckie, Polska

Teaching other how to make interesting slides and convincing clients that these slides lead to real impact._________Key clients: Intermarché (food retail), SEAT & CUPRA (Volkswagen Group) (automotive), Nationale-Nederlanden (insurance) and eobuwie.pl (fashion, e-commerce)

Warsaw, Masovian District, Poland

Making interesting slides fast, for several clients._________Key clients: Intermarché (food retail), SEAT (Volkswagen Group) (automotive), Chesterfield (Philip Morris) (tobacco), Tchibo (coffee & non-food) and Showmax (VOD).

Warsaw, Masovian District, Poland

Making interesting slides myself._________Key clients: PKO Bank Polski (banking), McDonald's (QSR), Avon (beauty&care) and Unilever (FMCG).

Warsaw, Masovian District, Poland

Giving interesting data to other planners to help them make interesting slides._________Key clients: PKO Bank Polski (banking), McDonald's (QSR), Neutrogena (Johnson & Johnson) (beauty&care), T-Mobile (telco), Tchibo (coffee), Allegro (e-commerce) and Avon (beauty&care).

Warsaw, Masovian District, Poland

Watching other planners make interesting slides._________Key clients: PKO Bank Polski (banking), PZU (insurance), Tchibo Cafissimo (coffee), T-Mobile (telco) and Pelion Healthcare Group (pharma).

Warszawa, Woj. Mazowieckie, Polska

I won this internship in "Grasz o staż" contest and had no clue that it would determine my life for the next 10 years. But isn't that what happens to everyone who starts working in advertising?

Wrocław Area, Poland

I learnt that even though IT professionals are on the top of the world in terms of salaries, it is still very difficult to recruit them. I decided that was not going to be my job.

Wroclaw, Lower Silesian District, Poland

It was my first serious job. I learnt how much IT professionals earn and began to question my educational choices.

Master'S Degree, Communication Design, Branding, 5.0

Master's thesis on 'The role of narratives in branding and advertising. An empirical research on how storytelling influences brand image.

Bachelor'S Degree, Journalism And Communication, Public Relations, 5.0

Bilingual Class With English As Language Of Instruction