This has to happen, hasn’t it? Keep your fingers crossed for me and stay tuned!

I know, this title is long and confusing, so what did I do exactly?I was a member of the agency's Management Team, responsible for one of its Business Units.Since taking up this position, my Business Unit has grown from 2 to 6 clients. Yes, it's tripled in size.I was responsible for the Strategy Team.Since I took over, Strategy has gone from the agency's least to most satisfied department. And we have absolutely crashed all the strategy/effectiveness focused competitions like the Effies or Innovation. I started thinking that there might be a connection...I was also in charge of New Business for the entire agency.Since I took the position we have gone from 15% effectiveness in winning new business pitches to 45% in 2022 and... almost 70% (!) in 2023. This was almost scary.I also worked for the DDB Worldwide as a member of DDB's Global Strategic Council.But that is no big deal. We just created a whole new positioning for DDB called "Power to Move".Last but not least, I was still a planner.I wrote briefs, designed workshops and showed my pretty (though creatives might argue) slides to the clients. After all, if you are a manager who has stopped doing the work, then you are doing it wrong._________Key clients: PEPCO (retail), Allegro (e-commerce), SEAT & CUPRA (Volkswagen Group) (automotive), Tchibo (coffee), Maspex: Tymbark, Łowicz (food&beverage), Pepsico: Pepsi Max, Cheetos, Lay's, Doritos (food&beverage), Disney+ (VOD), UNIQA (insurance), Słonie na Balkonie (NGO).

Teaching other how to make interesting slides and convincing clients that these slides lead to real impact._________Key clients: Intermarché (food retail), SEAT & CUPRA (Volkswagen Group) (automotive), Nationale-Nederlanden (insurance) and eobuwie.pl (fashion, e-commerce)

Making interesting slides fast, for several clients._________Key clients: Intermarché (food retail), SEAT (Volkswagen Group) (automotive), Chesterfield (Philip Morris) (tobacco), Tchibo (coffee & non-food) and Showmax (VOD).

Making interesting slides myself._________Key clients: PKO Bank Polski (banking), McDonald's (QSR), Avon (beauty&care) and Unilever (FMCG).

Giving interesting data to other planners to help them make interesting slides._________Key clients: PKO Bank Polski (banking), McDonald's (QSR), Neutrogena (Johnson & Johnson) (beauty&care), T-Mobile (telco), Tchibo (coffee), Allegro (e-commerce) and Avon (beauty&care).

Watching other planners make interesting slides._________Key clients: PKO Bank Polski (banking), PZU (insurance), Tchibo Cafissimo (coffee), T-Mobile (telco) and Pelion Healthcare Group (pharma).

I won this internship in "Grasz o staż" contest and had no clue that it would determine my life for the next 10 years. But isn't that what happens to everyone who starts working in advertising?

I learnt that even though IT professionals are on the top of the world in terms of salaries, it is still very difficult to recruit them. I decided that was not going to be my job.

It was my first serious job. I learnt how much IT professionals earn and began to question my educational choices.