• Led social media strategy and efforts for online digital touch points resulting in a 16% growth in impressions, 28% increase in engagement and 12% growth in followers in 2018.• Developed annual content marketing plans for key target segments – Domestic and International (LatAm, Canada, UK).• Led marketing efforts against 2019 Q1 campaign in support of Winter (Escape Winter) which drove 75k sweepstakes entries and more than 2.5M social media impressions.• Created an official Influencer/Content Creator program to support business objectives and increase destination awareness.• Established new content processes cross departmentally to better integrate marketing strategies and digital integration.

• Served on the Grand Opening team for Shanghai Disney Resort by leading communication efforts and managing online/broadcast content distribution in China for 3 months.• Developed and executed annual digital marketing plans for key lines of businesses: Disney Cruise Line, Disney Vacation Club, Disney Springs and annual events (Epcot International Food & Wine Festival, Star Wars Weekends, Mickey’s Not So Scary Halloween Party).• Created strong synergy and influencer partnerships, which led to collaborations with The Muppets and Lucasfilms to increase exposure amongst key target segments. • Conceptualized and executed several digital/social contests - all of which produced desired results and one with record breaking performance stats (traffic to site, entries, site engagement). • Introduced a new, innovative video technique into the company to support Disney Springs, Downtown Disney and DLR Holidays.• Translated brand marketing roadmaps into actionable content plans and ensured innovation, budget efficiencies, and creative excellence from start to finish.• Partnered with various cross functional teams to gather, analyze, report out and optimize programs based on sentiment and performance metrics.

• Developed innovative and effective social media plans/strategies across all platforms (Facebook, Twitter, YouTube and FourSquare) to support major annual events and attractions: Halloween Horror Nights, 2013 Social Media Plan, Holidays at UOR, Transformers: The Ride, The Wizarding World of Harry Potter - Diagon Alley• Managed fan engagement on all platforms with weekly metric reports to track wins and growth along all digital channels.• Partnered with multiple departments within the organization to plan and execute cross over tactics and deliver on cohesive content and messaging.• Organized and executed 3 celebrity Twitter tactics for 2013 Mardi Gras event that trended Nationally • Conceptualized and created company's first Interactive (annotated) YouTube video to support Halloween Horror Nights event

• Led the full creative development of new Kid’s Menu and Core Menu Test menu executions, partnering with external agency, for national and test restaurants – including versioning for price tiers, nutritionals, photoshoots, creative feedback and approvals• Drove innovation by leading Darden’s first digital Seaside Trivia game as an innovative and interactive way to alleviate the “wait time” experience – first of its kind at Darden and in the casual dining industry• Managed timelines, pre-production meetings and partnered with agency for creative development and execution of in-restaurant merchandising materials (i.e. promotional stand-alone menus, core menus, free standing inserts, etc.)• Drove innovation by partnering with digital team, merchandising agency and digital agency to develop first use of QR codes in the merchandising menus• Conducted full web analytics research on current website, social media presence and loyalty email club as a foundation to develop new digital strategy and website redesign as part of the new brand positioning (Sea Food Differently campaign)• Led thinking and created strategic plan for Red Lobster’s proposed local marketing program• Developed the social media content strategy to align brand overlays and channels of opportunity within social media (i.e. facebook fan page) leading brand to grow social fan base by 300% in 8 months• Managed budget for Outdoor and IYP programs while building a case for investing in local marketing programs• Partnered with finance to find a new execution for bounceback coupon creative saving more than $50K per execution

• Analyzed & tracked reports pertaining to our onsite traffic and shop profits using WebAbacus• Led a team to restructure and reorganize the attributes for the filters for our shop section of the site• Tracked and maintained company position in several PPC and organic search engines• Created and designed web pages & emails to manage affiliate relations