Lori Smith Email & Phone Number

Palo Alto, Ca

I'm part of the awesome team that develops data-driven positioning for tech leaders who grow into unicorns like Snowflake (Nasdaq: SNOW), ThoughtSpot, Fivetran, FloQast and many more at www.zoommarketing.com/clients.I also write and promote ZOOM’s thought leadership content via our website and social media.

Palo Alto, Ca

Lead market positioning initiatives for tech companies ― from startups to Fortune 500 ― driving significant business results for clients. Contributed to 10% agency revenue growth and enriching ZOOM's value to clients by building out add-on services. Market Positioning: Conduct and analyze market research and partner with principals to ideate succinct and compelling stories that articulate each client's differentiation. Execution: Develop standards, write and oversee production of all deliverables including client sales presentations, positioning guides, content plans, case studies, white papers and web copy. Oversee marketing for ZOOM, including a complete refresh of the agency's website and brand story. Mentor project and visual design team. www.zoommarketing.com

As sole proprietor, I partnered with various corporate, public sector and nonprofit clients including HP Software, Openwave, and The Massachusetts Life Sciences Center to build brand experiences and marketing assets. It all started when, after leaving Planned Parenthood, a former colleague tapped me to create a knock-out experience for Massachusetts’ 3,000 square foot trade show space from scratch.

I collaborated with product marketing managers and product managers to identify product differentiation and craft lead generating integrated campaigns across channels.● Contributed to more than $295 million in potential revenue within six months by designing and executing targeted, integrated campaigns across channels● Within six weeks, launched two online assessments that yielded five strategic briefings with CIOs of top enterprise accounts

As part of the leadership team, I collaborated with the COO, health center directors, public affairs advocates, education leads, volunteers and creative resources to drive sexual health awareness, preventive care, and fundraising.● Led brand refresh and established positioning and campaign for a $30 million, five-year funding initiative that raised half its goal within the first year● Increased health care appointments by 25% through an integrated advertising campaign ● Improved Google AdWords campaign, generating a 16% click-through rate ● Revamped experiential marketing, growing lead generation from 200 to 4,000 (25% of attendees) for two consecutive years at a large consumer event

Openwave is the inventor of the mobile internet, patenting the first mobile browser and gateway long before the iPhone. This was an exciting time, when I collaborated with execs, product marketing, product management, PR, IR and legal to market a vision and story for a nascent, potentially disruptive market to telcos and handset makers.● Developed, launched and grew brand through two iterations● Generated thousands of leads by developing look and feel, themes and interactive events at industry trade shows in the US, EMEA and APAC● Defined and managed the product naming architecture, policy and process; led naming projects with product management partners● Wrote and produced vision video and annual report that received Graphic Design USA awards ● Aligned content to strategy and messaging as chief editor for our quarterly customer newsletter● Acted as brand lead on M&A integration teams● Developed and contributed to executive speeches