John Agger Email & Phone Number

San Francisco, CA, US

• Definition and advancement of Fastly’s value proposition across the entire online media ecosystem. Close alignment with sales, demand generation teams, product management, and professional services. Led.
• Developed go-to-market strategies, identified impactful solutions, and use cases, established thought leadership, and identified new market opportunities for target industries
• Worked continuously with sales, sales engineering, and product teams to create compelling messaging that clearly defined Fastly’s value propositions
• Created buyer personas for the Media & Entertainment industry to articulate concerns, identify buying trends, and understand how Fastly and the product portfolio could help address their needs and increase ROI
• Developed and delivered Sales training and created tools to easily disseminate information across teams
• Supported industry-specific demand generation campaigns with high impact assets including white papers, solution briefs, webinars, infographics, landing pages, and blogs

San Francisco, California, US

• Responsible for the overall GTM strategy for transitioning Sitecore’s content management, digital experience platform and e-commerce platform to the Cloud. Industry expert when it comes to buyers, customers, their.
• Developed an overall business GTM strategy for Sitecore solutions in the cloud. Drive GTM launch for new releases of Cloud solutions
• Working with global teams to set, monitor and achieve financial and market share objectives
• TAM/TPM, competitive analysis, target markets and persona definition, pricing/packing
• Messaging & Positioning: Differentiated product positioning and messaging, value props, use cases, and associated content leveraged by global Sales Marketing teams
• Subject matter expert for Cloud, Developed and delivered sales plays, tools, and materials for the global sales teams and Solution Provider ecosystem

Armonk, New York, NY, US

• Senior team member of the Developer Marketing team, driving awareness, growth, preference, and pipeline, in companies ranging in size from startups to Fortune 100. Spearheading development, promotion and execution of.
• Responsible for continued adoption and awareness of Node.js and OSS.
• Crafted positioning and persona-based messaging relating relevant product capabilities and development of thought leadership content, experiences, and programs to capture attention and drive influence adoption
• Creation of world-class content such as technical blogs, white papers, product descriptions, case studies, customer success stories, and other marketing materials
• Analyzed, managed and optimized world-wide Marketing budget and partnerships with vendors
• Monitored campaign effectiveness and implemented changed to optimize results

Cambridge, MA, US

Responsible for defining Akamai’s digital marketing and content strategy within priority segments. Administer transition to Marketo-based digital marketing campaigns. Prioritize content and themes for key markets including optimization to maximize RIO. Oversee strategic relationships with third-party content providers and work with internal stakeholders to.

Cambridge, MA, US

Responsible for devising the go-to-market strategy for Akamai’s largest industry segment in the Americas region. Monitoring key trends and opportunities across a variety of media & entertainment segments – including broadcast, film, publishing, social media, radio, advertising technology and gaming – and creation of targeted marketing strategies to drive.

San Francisco, California, US

• Worldwide introduction of HD Audio and Video experiences on mobile phones and devices. Creation of MRD, messaging, product identity and go-to-market plans for Dolby’s entry into video encoding. Presentation of Dolby’s.
• Successful introduction of entertainment industry’s first and only dual-ended content solution in mobile
• Identified synergies with third parties and Dolby technologies to solidify Dolby as a brand in mobile
• Creation of sales structure and incentive programs to get strong adoption during rollout

San Jose, CA, US

Developed marketing strategies for rollout and adoption of Adobe’s Flash Lite product line on mobile platforms such as Symbian, Windows Mobile, RIM, and Android. Managed relationships with Tier-1 handset OEMs, operators, Fortune 500 companies as well as journalists and analysts. Crafted visionary mobile concepts to set strategy and showcase engaging.

San Jose, CA, US

• Crafted product messaging used at launch of Adobe’s Creative Suite CS3. Managed sustained marketing of Photoshop CS2. Reinvigorated Adobe’s commitment to the technical publication market, restoring company and product.
• Conceptualized and created worldwide Marketing Strategy plan for rollout of new and future versions
• Oversaw creation of sales collaterals for both print and web. Primary interface to external sources for delivery of sales material, Direct Mail campaign, SEO, demos and training materials
• Budgeted and coordinated all marketing activities for product and interfaced with internal departments to maximize brand exposure and marketing efforts

• Senior Manager with full responsibility for line of imaging devices targeted at the SMB market. Direct relations to engineering, manufacturing, and distribution branches in Switzerland, Singapore and Japan. Responsible.
• Crafted GTM-plan, collateral, and web presence for use with launch of new product line.
• Presentation of company and products with a strong focus on cost-cutting integration and workflow.
• Creation of Partner Program for successful introduction of third-party accessories.

Kista, Stockholm, SE

• Director with full P&L accountability for all IP telephony offerings at Ericsson Enterprise’ world-wide offices (employing workforce of over 120,000) spanning 140 countries; held concurrent responsibility for.
• Formed working group with the mobile phone division at Ericsson HQ with a goal to bring existing and future product offerings into the wireless space.
• Successfully redirected the development and marketing of the WebSwitch 2000, the company’s main Voice-over-IP product resulting in year-over-year 150% increase in revenues.
• Conceptualized and created Market Requirements and Product Specifications for the development of accurate product plans and roadmaps.
• Initiated department standards to streamline organization and to increase the development of effective marketing presentations and marketing communication material.

• Led marketing personnel in the development and introduction of company’s product line of streaming video applications and servers. Provided technical expertise to OEM customers, clients, and potential partners.
• Developed and authored technical product specs to port product line into the wireless arena.
• Successfully collaborated with third-party companies to make streaming video a reality on mobile devices. Orchestrated and implemented usability tests for all products to ensure viability.

Responsible for the US Service & Support of ScanView's entire product line of high-end digital cameras, scanners and imagesetters. Managed team of five people including some working remotely.

Technical Support Engineer of the entire Adobe product line. Introduced Illustrator 4.1 which full support for preview editing.

Karup, Midtjylland, DK

Guarded Hawk missiles and kept the country safe

Bachelor, Computer Science

Bachelor Of Science (B.S.), Computer Science