‣ Cross functional agile marketing team creation. Transformed and managed the GoDaddy online Sales funnel operations, creating cross functional agile marketing teams of business, UX, analytics, and martech operational roles. ‣ Agile Marketing teams crush time to market and business results. Agile marketing teams decreased time to market for website enhancements from an average of 25 to 5 days, and increased sales by as much as 17% month over month, while maintaining quality, and sharpening customer value.‣ Transformation of website to enterprise CMS. Managed the transformation from homegrown HTML based CMS system to enterprise Sitecore CMS system, driving requirements and reducing time to market from weeks to days.‣ Creation of new Marketing Technology Operations team. Managed the creation and growth of a new Content Implementation team to maximize the efficient use of the new Sitecore CMS system.

The Organizational Change Team is responsible for realizing, defining, and driving changes identified by senior leadership to have the most strategic value, from agile adoption to accessibility compliance, and the move to a mobile first strategy. We accomplish these goals by re-engineering processes, defining key measurements for success, and providing prolific communication, learning, and coaching.‣ Led agile transformation effort for AT&T.com. Lead the Agile Adoption Program as the Chief Product Owner, including the direction of 8 special task force teams planning the transition and removing any and all obstacles to that transition.‣ Created and led organizational change strategy. Created the Organizational Change Team infrastructure and supervised 4 associate directors with 3 teams focused on Process Reengineering, Metrics and Reporting, Learning, and Communication. Teams delivered Agile Adoption, Mobile First, and ADA Web Compliance change management efforts‣ Agile adoption delivered. Managed the continued maturation of an organizational wide transformation to agile practices and methodologies with over 1000 people and 24 teams operating in a new set of agile processes, delivering more frequently with higher quality and an increased job satisfaction quarter over quarter on Agile teams by an average of over 5%.‣ Customer satisfaction delivered. Increase quality of code and online customer experience in concert with the rise to a number 1 Neilson ranking for online experience.

‣ Delivered market defining automation rates. Maintained all time high automation rates across platforms at an average of over ~90%.‣ Defined and delivered the analytics platform to measure and manage success. Created reporting dashboards to provide near real time information on automation system performance including internal as well as downstream comparisons to historical reference data. Automation dips could be identified, analyzed, and acted on in minutes and hours instead of days and weeks.‣ Requirements as a living document of record. Created and rolled out a new requirements infrastructure delivering a quicker and more flexible documentation suite for business and functional analysts, increasing speed of understanding and cultivating a parallel as opposed to a serial approach to the delivery of software solutions.

‣ Drove huge reduction in cost per transation. Drove improvements to fulfillment automation contributing to a greater than 25% reduction in cost per transaction and reaching all time high automation success rates.‣ Operationalized system documentation of record. Managed the development of baseline system documentation reducing the time from problem identification to deployment of solution by orders of magnitude.

‣ Maintained strong client portfolio averaging 10 clients with active projects at any given time.‣ Managed redesign and implementation project engagements ranging from $30k to $250k for organizations such as New York City Center, Houston Ballet, and the Cerritos Center.‣ Drove projects from definition phase through final deployment, including requirements definition, planning, design, information architecture, technical solution development, change management, quality assurance, and UAT.‣ Utilized phased solution approaches to conquer time to market constraints.‣ Cultivated new employees to help manage risk of deliverables in a new environment with steep learning curves.‣ Improved project documentation and information flow by improving tools from Project Charter, Requirements Specifications, Change Order management, and Project Planning.‣ Initiated productization efforts for project types through development of templatized documentation, working across disciplines to ensure accuracy, buy in, and adoption.

‣ Implemented redesign of Chrysler provisioning process for 5 Star dealership program.‣ Defined requirements and implemented beta version of new Vehicle Media Gallery for dealership websites.‣ Integrated many new national lead sources into Cobalt’s framework for delivery to specific dealerships.‣ Performed evaluation, redesign, and maintenance updates for Chrysler’s lead reporting and analytics application.‣ Managed contractual obligations including enhancement and support mix to deliver maximum value‣ Wrote road maps and program documentation to assist customer sponsor success.‣ Worked closely with clients and various internal stakeholders to develop comprehensive business requirements, provide consultative feedback and deliver solutions meeting the clients business needs.‣ Delivered multiple projects across multiple programs simultaneously.‣ Developed and produced core improvements through a consensus building approach to the Professional Services project management process.

‣ Founding Entrepreneur and owner, planning and directing all phases and responsibilities of start-up, including financing and legal.‣ Managed product definition and design, market analysis and channel development.‣ Managed all sales activities and distributor relations.‣ Lead key marketing initiatives, coordinated marketing events, and managed all press related activities.‣ Managed day to day operations of winery, including winemaking, grape sourcing, negotiation and procurement.‣ Developed all supply chain processes, developing relationships with key suppliers and building economies of scale where appropriate for future expansion.‣ Managed all financial projections, ROI analysis, budgeting and cash flow requirements.‣ Managed, trained and mentored all employees to build and maintain a strong team.

‣ Successfully managed all phases of customization and deployment of portal software solutions from requirements gathering through customer sign off.‣ Effectively handled a myriad of complex customer relationships, managing shifting expectations and requirements.‣ Identified project risks, developed and implemented mitigation strategies.‣ Created and maintained project documentation including business requirements, scope, budget, risk assessment, project and implementation plans, and status reports (customer and internal).‣ Conveyed and drove core product improvements through customer and professional services discovery.‣ Lead teams responsible for gathering requirements and writing proposals for both pre- and post-sales activities.‣ Facilitated on-site client meetings with customers and DataChannel project team members.