André Marinho Email and Phone Number

Le Wagon is a global coding bootcamp that teaches programming and web development skills through intensive, hands-on courses.My job is to instruct students in their practical challenges in order to overcome learning obstacles throughout the bootcamps. Topics include: Data Pipelines, Data Visualization, A/B Testing, Statistics & Probabilities and Python for AI

Globo is the largest media conglomerate in Latin America. Within its digital products division, my responsibilities center around leveraging analytical expertise in the checkout, antifraud, and billing processes to optimize customer acquisition and retention.Main responsibilities:➢ KPIs: Establishment of transactional KPIs, aligning product's vision and development with strategic goals.➢ Analytics Engineering: Design and management of data pipelines engineered to power dashboards and machine learning models, ensuring data quality and seamless flow.➢ Fraud Prevention & Churn Prediction: Development and deployment of machine learning models for fraud prevention, churn propensity estimation and forecasting.➢ A/B Testing & Checkout Optimization: Design, execution, and analysis of A/B tests to evaluate the effectiveness of new checkout features, optimizing the user experience for higher conversion rates and overall LTV.➢ Tracking systems: Development and monitoring of tracking systems (among dashboards and other applications) for checkout, antifraud and billing processes.

Ame Digital is a Brazilian fintech, stemming from the largest retail group in Brazil (Americanas), initially established as a loyalty platform and later evolving into a comprehensive financial services provider, catering to B2B and B2C markets. Some of my main accomplishments:➢ Product Performance Optimization: Structured, monitored, and analyzed funnel metrics for banking products, delivering valuable data-driven recommendations to enhance conversion rates and optimize product performance.➢ Marketing Resource Allocation: Collaborated with product squads to conduct studies that optimized promotional spending, maximizing marketing impact.➢ B2B Customer Segmentation: Performed in-depth segmentation studies of small merchants. These insights informed the development and implementation of targeted relationship strategies, fueling Ame's expansion strategy in 2021.➢ Sales Enablement with Predictive Models: Developed predictive models to identify high-potential cities and merchants for Ame Digital in 2022. This empowered the sales team to prioritize their efforts and maximize sales opportunities.➢ End-to-End Research Leadership: Led research projects from initial scoping and questionnaire design to data analysis and result delivery. Transformed data from various sources into actionable business insights for product, marketing, and sales teams.

As a co-founder at Mate Shine, a Rio de Janeiro-based company offering innovative ready-to-drink beverages featuring a mate herb base, I played a pivotal role in driving its rapid growth during 2017 and 2018.Key Achievements:➢ Employed analytical intelligence to develop and execute brand vision, market positioning, and price architecture strategies. These initiatives drove significant organic growth, securing a presence at over 200 events and 100+ points of sale throughout Rio de Janeiro.➢ Led strategic planning efforts across finance, industrial operations, and logistics, resulting in the successful production and commercialization of 52,000 liters of product within the inaugural year.@bebamateshine

Brasif is an investment firm engaged in private equity and venture capital, continually studying the acquisition of stakes, at different stages of business development, both in Brazil and abroad.As a financial analyst, I managed budgets and forecasts, prepared executive reports consolidating financial statements and optimized agribusiness financial workflows.