André Marinho Email and Phone Number

Responsible for building analytical reports to support strategic decision-making. I’ve contributed to international projects in the global food and beverage industry, transportation, and the financial and insurance sectors. Currently, I am involved in another international project for a leading client in the telecommunications industry.Key Activities:• Collaborated closely with customers during the requirements elicitation and analysis process to deeply understand their business… Show more Responsible for building analytical reports to support strategic decision-making. I’ve contributed to international projects in the global food and beverage industry, transportation, and the financial and insurance sectors. Currently, I am involved in another international project for a leading client in the telecommunications industry.Key Activities:• Collaborated closely with customers during the requirements elicitation and analysis process to deeply understand their business needs and objectives.• Developed and maintained accurate documentation for reports, highlighting key takeaways and providing guidance on how the insights could support strategic decision-making.• Developed strategic dashboards on Tableau for customer segmentation, finance, and retail, enabling clients to better align their strategies with key business insights.• Automated key processes using SQL procedures and Python, streamlining cost control for a financial company, leading to an 88% increase in productivity.• Participated in the UX/UI design of reports, selecting the most effective visualizations to meet business needs.• Created end-to-end strategic reports on Power BI regarding CO2 emissions, fuel consumption, and fleet activity, providing business managers with actionable insights for better fleet and sustainability management.Results:• In the international food and beverage industry project, the client gained enhanced visibility into global sales, retail performance, and customer profiles, enabling more informed and targeted decision-making in different markets.• For the financial and insurance client, the insights derived from the analysis were pivotal in guiding strategic decisions, while process automation reduced analysis time by 88%, delivering significant efficiency gains.• In the current project, the client now has access to detailed, insightful reports on fleet performance, enabling precise decisions on CO2 emissions, fuel consumption, and overall fleet activity. Show less

Responsible for driving CRM and Marketing strategies with a data-driven approach, creating and developing solutions to address internal revenue growth challenges. Extracted knowledge and insights from data to guide customer decision-making through Analytics and Data Science projects using the SCRUM methodology.Key Activities:• Collaborated with customers and stakeholders to elicit and analyze requirements, identifying pain points and business needs related to CRM and Marketing.•… Show more Responsible for driving CRM and Marketing strategies with a data-driven approach, creating and developing solutions to address internal revenue growth challenges. Extracted knowledge and insights from data to guide customer decision-making through Analytics and Data Science projects using the SCRUM methodology.Key Activities:• Collaborated with customers and stakeholders to elicit and analyze requirements, identifying pain points and business needs related to CRM and Marketing.• Designed and implemented an RFM analysis using advanced statistical techniques and segmentation, providing insights into customer behavior and profiles, which enabled the CRM team to establish a Campaign Factory.• Conducted analytical studies on repurchase propensity, utilizing data analysis to map the repurchase decision tree, identify high-potential customer profiles, and estimate repurchase probabilities, improving email marketing strategies.• Applied advanced statistical analysis to create customer personas and segmentation, offering the client a deeper understanding of their market and driving more targeted marketing strategies.• Built dynamic dashboards and analytical reports to support strategic decision-making and track campaign performance.• Developed an ABC analysis to categorize and prioritize customers based on their value and behavior across different categories, providing critical insights that enhanced the client’s understanding of customer profiles and supported more targeted and efficient decision-making.• Organized, centralized, and automated data reporting processes, streamlining access to actionable insights.Results:• Enabled the client to significantly improve their conversion strategies by leveraging data-driven insights.• Provided a clearer understanding of customer profiles and behavior, which directly supported the creation of a Campaign Factory and more effective marketing efforts.Tools:Google Cloud Platform (Big Query), SQL, Tableau, and Python Show less

Supported multiple sectors of the company through data analysis, driving the adoption of a data-driven culture by designing and implementing processes that included the development of analytical reports and dashboards to support informed decision-making.Key Activities:• Engaged with stakeholders to elicit and analyze requirements, ensuring a deep understanding of business needs.• Designed and modeled end-to-end business processes for all analytics-related projects.•… Show more Supported multiple sectors of the company through data analysis, driving the adoption of a data-driven culture by designing and implementing processes that included the development of analytical reports and dashboards to support informed decision-making.Key Activities:• Engaged with stakeholders to elicit and analyze requirements, ensuring a deep understanding of business needs.• Designed and modeled end-to-end business processes for all analytics-related projects.• Conducted data modeling and structured the data to optimize report and dashboard consumption.• Led the implementation of data-driven processes by identifying organizational pain points, collaborating with teams, and streamlining data workflows from modeling and transformation to dashboard delivery.• Created dynamic dashboards and analytical reports for key departments, including IT, Project Management, and Finance, enabling data-backed strategic planning and operational improvements.Results:• Enhanced the company's decision-making capabilities by promoting data-driven insights, empowering departments to better understand their operational status and craft future strategies more effectively.• Improved visibility into critical business metrics, fostering collaboration and alignment across teams.Tools:SAP Analytics Cloud, SQL, and Power BI Show less

Supported Agile development (KANBAN METHODOLOGY) and system maintenance, using the programming languages HTML, CSS, JavaScript, PHP with Laravel framework, MySQL and AWS.