Alan Goloweyco Email & Phone Number

Detroit, Michigan, United States

Greater Detroit Area

Greater Detroit Area

• Managed key client relationships/projects on multiple accountsLed teams on all program details - strategy, creative, production project timelines, and executionContent and Event Engagement Production:
• Chevrolet and GMC Global Auto Shows - Dubai, Canada, China, Korea, Columbia, and Brazil Content creation/production for permanent installation in GM World at General Motors HeadquartersCorporate Business MeetingsB2C.

Greater Detroit Area

• GMC
• Managed strategy, planning and execution of GMC Experiential National Tour with key agency stakeholders
• Maintained and set expectations on leads/sales goals with analytics team
• Operated and managed MM budget for GMC account
• ROI analysis of sponsorships, experiential marketing initiatives, partnerships and integrations
• Led GMC Diversity initiatives with multiple clients

Detroit, Michigan

• Chevy Trucks
• Managed 20 national outdoor partnerships/contracts surrounding Chevrolet Trucks - Partnership including but not limited to - Realtree, Bone Collector, RMEF, NRA, FLW Pro Bass Fishing, Cabela’s, NWTF, Babe Winkelman and.
• Responsible for Chevy Trucks account MM budget
• Key account team member responsible for over 5,000 vehicles sales over 2 years
• Brand integrations through partnerships to increase purchase opinion/consideration and vehicle sales
• Strategic planning and experiential model launch through market research, focus groups and data analysis

Greater Detroit Area

• Managed all CRM aspects (analytics, leads, equipment, and applications) for Chevy Motorsports
• Secured $40,000 worth of new non-GM CRM business
• Lead team to generate 6,000 leads per weekend on how to engage with consumers and handle issues
• Managed $175,000+ non-GM CRM account
• Account management, on-site management and maintaining client relationships
• Organized and assisted in building of Lead Generation Applications for on-site use with real time Facebook Sharing

Greater St. Louis Area And Charlotte, NC

• Managed team of 6 Event Coordinators for launch and marketing of CLEAR 4G wireless internet
• On-Site client management
• Responsible for activating 121 events/sponsorships while interacting with 38,000 consumers in 3 months
• Negotiated and executed contracts for events/sponsorships and branding opportunities such as: - St. Louis Rams, Taste of St. Louis (STL Tweets), River City Rascals, and Alive After Five
• Coordinated staff scheduling, event logistics, contact lists, and premium inventory
• Assembled detailed results and wrap-up reports on events for increased sales revenue

Charlotte, North Carolina Area

• Collaborated with in market team to effectively organize on-site plans, premiums, and client relations
• Assisted additional market launch event in CLEAR’s headquarters market, Seattle, WA
• Conducted on-site event management to ensure client obligations are fulfilled successfully
• Reported daily feedback on event updates along with post-event reports
• Continually researched events for the CLEAR Choice Tour in the Carolina's market (Charlotte, Raleigh, and Greensboro, NC)
• Ensured client’s brand initiatives are communicated to consumers properly and effectively with proven resultswww.octagon.com

Greater Detroit Area

• Composed and constructed complete facility list of all athletic venues in metro Detroit from schools to private venues.
• Actively researched and continually constructed event contact list for future hosted DMSC events in Detroit
• Reviewed and organized volunteer registration on TRS system for the NCAA Final Four
• Reviewed and contacted restaurant event managers in Washington, D.C. for a Detroit hospitality event during the NCAA Frozen Four
• Assisted with launching of revitalized website; analyzed all aspects of website and prepared critique
• Assisted with organization, set-up, and running of Detroit Metro Convention and Visitors Bureau (DMCVB) annual meeting – also kept VIP happy and made sure they exited in a timely fashion for other appointments

Adrian, MI

• Presented advertisement/ marketing options with businesses to help secure monetary donations for support of the varsity hockey team travels to Finland, along with maintaining professional business relationships
• Implemented a new marketing/promotions division under consultation of head coach
• Organized promotional events for fans, students, and parents for entertainment and fundraising, by use of scheduling and selecting promotional items
• Charged up the crowd with on-ice promotions every home game
• Created a new upbeat student section for the program, to increase student involvement

Farmington Hills, MI

• Collaborated with staff to complete projects for their 3 affiliated companies (Michigan Hockey Magazine, Suburban Hockey Schools, and Suburban Ice) along with the Central Collegiate Hockey Association (CCHA)
• Reviewed Michigan Hockey Magazine for content, comprehension and appearance in an effort to increase readership and improve the magazine for fall 2008; Actively participated with Michigan Hockey Editorial Team
• Researched NHL player backgrounds for promotion of NHL By the Numbers marketing program
• Assisted with Suburban Hockey Schools and SSG operational, sales and service applications, and sponsorships
• Rallied people at events for SSG dressed as mascot