Alyssa Henderson-Coles Email & Phone Number

New York City Metropolitan Area

New York, United States

New York City Metropolitan Area

New York, New York, United States

- Advised contemporary brands on social media content and curated event experiences- Created dynamic written and graphic content for social media platforms (Facebook, Instagram, Twitter, etc.)- Stewarded relationships with partners and influencers to increase audience- Manage all aspects from pre through post event production, including processingpayments, staffing, and guest experience

New York, United States

- Improved page content, keyword relevancy, and branding to increase levels of listenership- Strategized and developed video content for client's website and social media publications.- Managed relationships with high-profile clients and talent. - Acted as an 'Oprah Rose Show' brand representative at industry events; such as 'The Braxton Family Values' premiere party and TIDAL x Brooklyn concert.

New York City Metropolitan Area

New York, United States

- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.- Established relationships with key social platforms and technologies to drive adoption of products, practices, and opportunities that support client objectives

Greater New York City Area

-Created social media strategy planning and activation for AEN networks across Facebook, Instagram, Twitter, Pinterest, and others-Established leading relationships with key social platforms and technologies to drive adoption of products, practices, and opportunities that support client objectives-Delivered analysis and insight to inform strategy and activation for future campaigns-Researched all current and latest social media trends, platforms, developments, vendors

Greater New York City Area

-Managed budgets and CPC/CPL/CPP/CPT schedules to meet client’s expectations.-Experience in buying local, national, Canadian, and digital media-Assisted account managers with national, local, and Canadian campaign responsibilities including gathering rates, building schedules and monitoring progression of the campaign through prelogs/postlogs-Resolved billing discrepancies-Accountable for delegating tasks and reviewing all work of assistant buyers in addition to training in media math/estimating, computer systems, and research methods

Greater New York City Area

-Communicated effectively with National Cable, Syndication & Spot Market salesrepresentatives-Input/check post-logs in Core (response analysis system)-Negotiated aggressive ad rates based off of YoY and QoQ performance analysis -Worked across brand planning and other activation teams to ensure best results for client-Confirmed station schedules-Created and implement efficient media plans for local markets under supervision ofsupervisor

Albany, New York Area And Valley Stream, New York

-Customer relations specialist-Maintained cleanliness of the store-Handled large amounts of cash and promote store credit card-Actively prevent loss of product from the store

-Maintained and managed multiple social media platforms including Instagram, Twitter, Facebook, Tumblr, and Reddit -Researched/liaised with new businesses and bloggers to generate new partnerships-Created and implemented new ideas for increasing levels of readership

-Managed the Marketing Department’s Instagram, Facebook, and Twitter accounts-Supervised and oversaw five interns with the maintenance of the social media accounts-Liaised between the Marketing Department and both student and professional organizations on and off campus

-Contact potential students to answer questions about the university and persuade them to attend the upcoming fall-Work with call databases

-Maintained the Marketing Department’s Instagram, Facebook, and Twitter accounts-Promoted and coordinated logistics for sponsored events

-Contact potential students to answer questions about the university and persuade them to attend the upcoming fall-Work with call databases