👨‍💻 Adrien Henna Email & Phone Number

Basel, Bs, Ch

France

Leading a team of digital marketers overseeing the overall website performance, managing the SEO, CRO and Web Analytics functions for multiple websites across 26 countries and languages. Responsible for developing and executing multi-year digital strategies that drive business growth.Strategic leadership:- Defining and adjusting the multi-annual SEO strategy with relevant stakeholders (Business, Product, Demand Generation…)- Using a data-driven approach that combines SEO and business data to forecast results and define the yearly budget for the business unit- Collaboratively developing multi-channel digital campaigns targeting the full customer journey and ensuring great reach at every touchpoint with all channels (SEO, Social, PPC, SEM, Email...)- Partnering with demand generation and sales teams to leverage digital strategies for target segmentation and personalizationOperational management:- Cross-functional collaboration by fostering active relationships with Content, Design, Engineering, and Demand Generation to ensure a cohesive approach to our SEO initiatives- Content roadmap, working with the Content and Design teams to create and optimize SEO-driven content- Technical roadmap, collaborating with Engineering to prioritize technical tasks and assessing new technology risks- External authority, working with Press Relations & external partners to build authority on strategic topics- Performance reviews, regularly assessing our results, and adjust the strategy and operations as needed- Team training, providing regular knowledge updates to Content and Engineering teams about SEO best practicesWeb Analytics:- Migrating from UA to GA4 for 10+ websites, including eCommerce- Ensuring good tracking for all marketing activities and abilities to report effectively on performance.- Managing worldwide data-privacy laws (GDPR, CCPA, Loi 25...) compliancy using CMP tools- Managing external partners to scale our daily operations

Mulhouse, Grand Est, France

In 2023/2024, I teach advanced SEO.In 2022/2023, I taught Web Analytics:» Web Analytics strategy» Operational Management» Tools (GA4, GTM, Search Console, Data Studio, Microsoft Clarity)» Data Analysis, Data Vizualisation, Data Activation...

Trainer on the following subjects:» SEO Training» UX Training» Bespoke Digital Marketing Training

I defined and executed SEO strategies for >40 clients with an average of >200% YoY Organic Growth and drove over 10M visitors/year.» Managed and trained a team of SEO Analysts in both operational & strategic missions.» Pitched idea of UX services to the CEO, built it from scratch and developed it in & out the agency.» Structured the SEO Team & Process to improve efficiency.» Developed internal Lunch&Learn sessions about SEO, CRO & UX.» Managed several website overhaul SEO strategies, with a record of successful launchs.

Région De Mulhouse, France

I led the Digital Marketing strategy & execution of >20 clients, driving over >2M users/year and an average of >100% in revenues, with a strong emphasis on SEO and Content Marketing.» SEO vision, strategy & execution: Onsite SEO • Offsite SEO • Technical SEO» Ads Campaigns: Google Ads • Facebook Ads • LinkedIn Ads» Email Campaigns: Newsletters • Drip marketing • Lead nurturing» UX & CRO optimization» Website creation & overhaul projects SEO consulting» Hired, trained and managed SEO Analysts

Région De Mulhouse, France

I drove Digital Marketing campaigns for >10 clients.» SEO vision, strategy & execution: Onsite SEO • Offsite SEO • Technical SEO» Ads Campaigns: Google Ads • Facebook Ads • LinkedIn Ads» Email Campaigns: Newsletters • Drip marketing • Lead nurturing» UX & CRO optimization

I led Univers Vélo eCommerce operations and marketing strategy, driving +50% YoY Revenues, +80% YoY Traffic and +100% Conversion Rate.» Digital Marketing vision and strategy» Operational Digital Marketing (SEO • Google Ads • Emailing • Social Media • CRO)» Sales strategy & Products Management» Technical Project Management with the partner agency

As a marketing & communication freelance, I helped various companies according to they needs.» Website designing & management (with Wordpress)» SEO writing» Events organization & communication» Community management» Graphic production

Drove the project of overhaul for Univers Vélo eCommerce website, which led me to my first full-time job opportunity.

Investissement continu au sein de l'UNSS durant 4 ans.Expériences professionnelles :Communication du championnat de France UNSS de volley minime excellence 2016• Établissement d'un plan de communication• Partie graphique : production d'affiche, flyer...• Élaboration d'un dossier de demande de subventions• Community managementStage d'un mois sous la tutelle du directeur de communication national de l'UNSS (Kashema Charles)• Développement de la stratégie 2015-2016• Organisation d'évènements, notamment au Sénat• Phoning, e-mailing et gestion des délais des prestatairesEn tant que lycéen (2012-2014) :• Organisation et promotion du Rassemblement des Jeunes officiels UNSS, évènement d'envergure nationale.• Responsable de la communication et la promotion de l'évènement.Vice-président de l'Association sportive du lycée Michel de Montaigne :• Community management• Mise en place d'une campagne promotionnelle pour l'UNSS à l'échelle de l'établissement• Publication d'articles dans les journaux locaux (DNA, L'Alsace) relatifs aux activités de l'UNSS dans la région

Diverses missions en équipe dans le cadre d'une campagne de communication visant à convaincre les entreprises contactées de verser la taxe d'apprentissage à notre formation.• Utilisation d'outils marketing• Mise en place d'une stratégie• Création de supports de communication

Master Of Science - Ms, International Business Management

Top 3 French Business Schools • Top 7 European Business Schools • Top 10 Executive Education Worldwide ─────────── Completed while working.

Licence Professionnelle - Développement Web, Communication & Apprentissage

Studied while working full-time. Bachelor that deepened my digital and technical skills: » Front-end development (HTML, CSS, Javascript) ».

Dut Information Et Communication, Option Communication Des Organisations

Activities and Societies: Représentant des étudiants, année scolaire 2014-2015, Membre du conseil d'administration de l'IUT, années.

Baccalauréat Littéraire, Européenne Anglais, Mention Bien - Européenne Anglais

Formation m'ayant permis de développer de solides capacités rédactionnelle ainsi qu’une aisance particulière en anglais.