Adam Gillett Email & Phone Number

Greater London, England, United Kingdom

Leading the Paywall and Identity Management squad at Which? to grow and diversify our membership by transforming access and expanding our paid and free models.

Greater London, England, United Kingdom

I'm reinventing the core Which? product line - both in the existing B2C model and unlocking B2B opportunity areas - with a stellar multifunctional team.This is the third squad I've led within our product model, building on a personal record of alleviating £700m+ worth of consumer harms, and having founded consumer rights problem resolution tools in the UK market, as well as building the largest and most active non-partisan campaigning base in Europe.My present hybrid commercial/charitable focus is to make Which? an accessible, go-to step in making objectively good purchasing decisions - against a backdrop of declining purchasing power and globalisation of markets - so that positive business practices are encouraged and become expected.I've led cross-functional teams in this capacity to deliver public campaigns, consumer rights resources, innovative thinktank-type information architecture, and commercial process and automation transformations, working across the full stack on both technical and non-technical priorities to deliver impact and revenue needs - as well as conceiving and enabling comms, marketing and guerilla interventions.With my teams I've driven multiple 0-1s and reinventions that have delivered revenue gains, cost savings, user growth and retention and market impact through often world- or UK-first innovations.I'm experienced in, adept at tailoring, and largely agnostic to delivery doctrine, and am able to operate in and hybridise Agile practices, programme frameworks and other methodologies, adapting to what works for a given team and scenario, ultimately focused on achieving the outcome needed.

London, United Kingdom

Senior business owner for Which?'s digital advocacy sites, strategy and content. Creating mechanisms to campaign and complain. Working on new ways for experts to access consumer research data, news, policy content and briefings.Line management and coaching of several junior staff into thriving professionals in nonprofit and commercial roles.

London, United Kingdom

Business owner of digital platforms and data for Which?'s campaigns and community, also working across social media and wider business programmes.- Leading the implementation/development of new technology (inc. websites/CRM/software/consumer tools/SEO/performance optimisation/testing) to further Which?'s campaigning, communications, community and social media work.- Leading management, analysis and reporting of supporter data for segmentation, tailored comms and mobilisation - including performance analysis/dashboarding/actionable insights and KPI reporting up to Director level.- Liaising with national regulators and international bodies to improve intelligence gathering and deliver project management and development support for cross-border priorities.- Ensuring Which?'s compliance with GDPR and privacy directives at introduction in its advocacy activities- Developing social media analytics, including metrics for engagement and ROI across social channels.- Additional front-end dev/graphic design/video editing and other practical creative work to support advocacy activities

London, United Kingdom

Senior specialist applying data to campaigning, community and social media for Europe's largest national consumer body.- Developing consumer tools, enabling consumers to create personalised complaint and refund claims- Creating highly advanced personalisation methods that led to industry-leading engagement with Which? communications- Strategically acquiring and analysing massive datasets to create new nationwide statistics on complex consumer issues including broadband performance and unsolicited marketing communications.- Generating complex visual dashboards and KPI reporting across many dimensions of Which?'s advocacy activities.- Producing and evolving strategies for engaging a 1m+ list of supporters- Delivering graphics, copy, data vis, video and front end web to deliver highly engaging large-scale digital campaigns- Building out SAS automation to support analytics functions behind advocacy activities

London, United Kingdom

Digital campaigning specialist making strategic use of huge owned and acquired datasets to win multiple major concessions from government and regulators.

London, United Kingdom

Digital content producer for Which? member communications, including the weekly member newsletter.- Selecting, subbing and writing all content for a weekly member comms email- Conceiving and producing solus and single-issue emails for our 300k+ member list- Copywriting, layout and image selection- Analysing and reporting our email stats, including developing in Google Apps Script to automate cuts and visualisation of complex stats, making them relevant for a range of different internal users.- Creating testing programmes to rapidly optimise email content, design and sends- Google Analytics support and analysis, following the flow of traffic from Which's homepage and emails- Working across various content management systems to edit, publish, schedule, produce, and generally administer the orchestration of content at enterprise level- Planning and developing new interactive content for social media and the website- Ad hoc HTML/CSS support and design work- Rapidly developed skills with ExactTarget, including developing various custom AMPscript functions

London, United Kingdom

Junior member of the digital advocacy team in Europe's fastest-growing campaigning charity, producing analysis, segmented mass email communications and datasets, plus suprise-and-delight activities and financial/organisational admin.- Data analysis to find pressure points in areas as diverse as public sector complaints mechanisms, rail TOC satisfaction ratings and local government misuse of 0845 numbers- Producing executive reports, analysis, charting and summaries of supporter intelligence- Horizon-scanning, feeding insights to senior personnel on potential strategies and campaign tactics, based on analysis of user response and feedback- Creating unique operational datasets, allowing Which? to immediately act on trends in language and opinion from users in response to tests, and converting these into targeted campaigns aimed at MPs and businesses- Establishing new routes to engage supporters on key issues based on geographical data, including generating regionalised case study-led press stories.

London

Took on the task of fully redesigning - from scratch - and operationally producing Europe's largest student newspaper, carrying out investigative journalism on the side and handling ad sales.Key Responsibilities- Total design, styling and layout redesign and contol of the print and web editions of a 40-page newspaper, week-on-week.- Comprehensive content quality assurance and subbing.- Web maintenance and management, including building and optimising a new web presence, owning the full technical stack and publishing agenda.- Commissioning and editing of features, news and other sections.- Investigative reporting and editorial writing.- Social media management and real time live news reporting through Twitter in often hazardous environments.- Managing advertising commissions and sales.Achievements- Completely redesigned the newspaper and web presence to give them a new, clear and professional look that was highly praised by readers.- Organically doubled the Twitter following of the newspaper.- A major increase in ad revenue on the previous year.- Built links with other news outlets, spreading our stories to Vice, Times Higher Education, The Independent, The Guardian, RT and others.- Received awards for stewardship of the paper and positive feedback from major national newspapers.- Investigative reporting exposed fraud and led to management change at the University of London

London, United Kingdom

Producing packaging design, web design and promotional materials, including artwork.Clients included:- Corporates including international hotel chains- Small businesses such as restaurants and online retailers- Creatives and theatre companies- Charities and freelancers

The senior member of a small team running a growing UK and international brand.Within a very broad remit, my work included:- Product creation, including designing, pricing and launching Rare Tea Company's first subscription products.- Designing new artwork and labelling for new products.- Securing new clients in the UK, EU, US and other markets- Managing social media channels and customer relations.- All digital, technical, IT management, including procurement and systems/IT transformation - Catering events including the opening of the Bomber Command War Memorial in Green Park, and boutique dining experiences.- Stock management, logistics, book-keeping and managing (and participating in) order fulfilment.- Working alongside top UK chefs and restaurants to train, educate and improve Britain's tea habits.

London, United Kingdom

I led the 16-26yrs youth wing of the Liberal Democrats in London with a co-chair. This involved:Slots on LBC radio debating youth issues with government ministers and holding live phone-in sessions on complex and sensitive areas of youth policy.Live and recorded TV interviews on BBC News, The Daily Politics and Channel 4 in the run-up to the 2010 general election.Planning and executing social and debating events with notable politicians.Campaigning events across London throughout the year.Supporting the party's campaign efforts through organised volunteering, activism and canvassing.

London, United Kingdom

Following House affairs and producing press releases to support Tom Brake MP, both in the constituency and in Parliament. This included:Creating press releases to showcase Tom's work at both local and national levels.Managing constituent correspondence - liaising with local government and ministers to resolve constituents' problems.Contributing to constituency and national political campaigns and advertising.Researching and advising on the London 2012 Olympics, feeding back to the Liberal Democrats' DCMS shadow committee particularly on matters of conflict of interests and corruption.

Writing as a political correspondent on the ePolitix blog, I gave informed commentary on policy issues passing through Parliament.

Bachelor Of Arts (B.A.), French Language And Literature (Inc. Arabic At Soas)

Activities and Societies: Officer of the Mace - UCLU Debating Society President - UCLU Liberal Club Design Editor - Cheese Grater Magazine.

High School, French Language And Literature

Activities and Societies: School magazine, yearbook, CCF, Ten Tors, rifle team, kayaking, lifesavingStudied English Literature, French.