Andrew Hogan

Andrew Hogan Email and Phone Number

Head of Insights @ Figma | Design Industry Analysis | Creating @ Parent.tech @ Figma
san francisco, california, united states
Andrew Hogan's Location
San Francisco, California, United States, United States
Andrew Hogan's Contact Details
About Andrew Hogan

Research on the design industry and design practices to figure out what’s happening. I love anecdotes, anecdata and data.I like to write and speak about what I find, sometimes in the form of jokes. I'm occasionally quoted by places like Fast Company, WSJ, Forbes, CNN, Business Insider, AdAge, CIO.com and Tech Republic.In the past I authored/co-authored 50+ Forrester reports about design, UX, CX and the design industry. I also created CX certification training modules on journey mapping and data/AI + design.Strengths: Understanding problems and potential human-centered levers to solve them. Collaborating to create better versions of companies, services, products and experiences. Weaknesses: Accepting things as they are. Generally skeptical of survey results.

Andrew Hogan's Current Company Details
Figma

Figma

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Head of Insights @ Figma | Design Industry Analysis | Creating @ Parent.tech
san francisco, california, united states
Website:
figma.com
Employees:
332
Andrew Hogan Work Experience Details
  • Figma
    Head Of Insights
    Figma Feb 2022 - Present
    San Francisco, California, United States
    Anecdotes, data and beyondOversee portfolio of global research covering AI, digital transformation and design leadership.Host of FigBrew, an interview series focused on design and digital product trends and impacts.Host and curator for Config 2024 Leadership Collective, invite only programming for VP+ attendees to Config.2024 presentations:- Three Conversations In Design- The Coming Wave Of AI2023 presentations:- Build Bridges With AI: Tips To Improve Team Collaboration- Collaborative Magic Vs Cooperative Mess- FigJamming Your Rituals- Redesigning Industries
  • Design Executive Council
    Research Committee Member
    Design Executive Council Jun 2024 - Present
  • Forrester
    Principal Analyst
    Forrester Jul 2019 - Feb 2022
    San Francisco Bay Area
    Design competency lead. Co-host CX Cast. Led implementation of UX testing methodology and established frameworks for topics like employee and B2B UX, and AI + design. Winner of company-wide Q3 2019 research quality award and 2020 and 2021 team research awards.Keynote speaker. Creator of design and journey mapping modules in Forrester's CX Certification.2021 presentations:Design Lessons From A Pandemic YearBeware The Design Deficit: Top Design Projects Of 20212020 presentations:Data-Informed, Data-Fueled And Data Paralyzed CreativityReimagine Enterprise UX2019 presentations:Why Dark Patterns Damage Loyalty And How To Fight ThemThriving On The Design And Data Science Collision
  • Forrester
    Senior Analyst
    Forrester Jul 2017 - Aug 2019
    San Francisco
    CX, design, AI, conversational interface and experience design services research. Efforts include user research on digital products and vendor landscape analysis.Speaker at CXNYC 2019:"The 2019 State Of AI At The Interface Layer""Thriving At The Design And Data Science Collision"Speaker at CXSF 2018:"When Design And Algorithms Collide"Speaker at CXNYC 2018: "Reimagined Experiences Drive Growth""Going Full-Throttle On The Automotive Research And Purchase Process"
  • Forrester Research
    Analyst
    Forrester Research Jan 2015 - Jul 2017
    San Francisco Bay Area
    Authored or co-authored 18+ research reports (paywall link below) on topics that include translating strategy to execution, interface design, chatbots, new interfaces between businesses and customers, digital experience quality measurement, customer-centric work practices and the relationship between digital experience and revenue growth.https://www.forrester.com/Andrew-HoganPresented at Forrester's CXNYC 2017"AI At The Interface Layer""Personalization: From Marketing Hype To Experience Expectation"Q&A with Alexandra Cavoulacos, COO of The MuseFuturologyPresented at Forrester's Digital Transformation Forum 2017"AI At The Interface Layer""Futurology"Presented at Forrester's Consumer Marketing Forum 2017"Pivot To Person-First Personalization"Presented at Forrester's CXSF 2016"Create Better CX With Personalization"Presented at ConnectiveDX's Delight 2016"How Digital Experience Improvements Drive Revenue Growth"Presented at Forrester's CXNYC 2016"Superior Digital Experiences Drive Revenue"Presented at Forrester's 2016 Digital Transformation Forum - Orlando:"How Digital Experience Improvements Drive Revenue Growth"Presenter at Forrester Leadership Board meetings and on multiple webinars. Titles include:"Bridge The Gap Between Customer Experience Strategy And Digital Execution""Don't Chase Digital Ideas, Improve Experiences" (highest-rated workshop at CXSF 2015 conference)"Measurement - It Takes a Village""How To Measure Digital Customer Experience"Provide daily strategy, roadmap, measurement and messaging guidance to clients on calls based on research findings.
  • R2C Group
    Associate Director, Digital Strategy
    R2C Group Apr 2014 - Jan 2015
    San Francisco Bay Area
    Guiding digital strategy and contributing to new business. Efforts led to existing account growth and three new business wins.
  • T3
    Senior Digital Strategist
    T3 Apr 2012 - Apr 2014
    San Francisco Bay Area
    Strategy and planning for DIRECTV, Answer Financial, Windows Phone, 7-Eleven, The Cosmopolitan of Las Vegas and T3SF new business efforts. Particular focus on customer experience, mobile and social strategy.
  • T3
    Senior Account Executive
    T3 Aug 2011 - Apr 2012
    San Francisco Bay Area
    Windows Phone digital marketing - predominantly social media (Facebook, Twitter, YouTube) and overall community strategy but also including CRM.
  • T3
    Account Executive
    T3 Nov 2009 - Aug 2011
    San Francisco Bay Area
  • T3
    Business Development Coordinator
    T3 May 2008 - Dec 2009
    Austin, Texas Area
    I work with T3's senior leadership to identify and respond to new business opportunities, assisting on nearly every project and pitch.My duties cover a very broad spectrum. I do everything from editing, project management and research to stapling and food pickup. Basically, I try to follow a personal manta - "make everyone's job easier and everything we produce better."
  • T3
    Analytics Intern
    T3 Jan 2008 - Apr 2008

Andrew Hogan Skills

Digital Marketing Advertising Integrated Marketing Strategy Digital Strategy Social Media Marketing Marketing Strategy Online Advertising Social Media Crm Marketing Analytics Facebook Email Marketing Strategic Planning Interactive Marketing Account Planning Public Relations Youtube

Andrew Hogan Education Details

Frequently Asked Questions about Andrew Hogan

What company does Andrew Hogan work for?

Andrew Hogan works for Figma

What is Andrew Hogan's role at the current company?

Andrew Hogan's current role is Head of Insights @ Figma | Design Industry Analysis | Creating @ Parent.tech.

What is Andrew Hogan's email address?

Andrew Hogan's email address is ah****@****ail.com

What is Andrew Hogan's direct phone number?

Andrew Hogan's direct phone number is +151269*****

What schools did Andrew Hogan attend?

Andrew Hogan attended Texas State University.

What are some of Andrew Hogan's interests?

Andrew Hogan has interest in Design, Cooking, Interaction Design, Exercise, Basketball, Fashion And Style, Advertising, Restaurants, Movie Making, Food.

What skills is Andrew Hogan known for?

Andrew Hogan has skills like Digital Marketing, Advertising, Integrated Marketing, Strategy, Digital Strategy, Social Media Marketing, Marketing Strategy, Online Advertising, Social Media, Crm, Marketing, Analytics.

Who are Andrew Hogan's colleagues?

Andrew Hogan's colleagues are Saranaya Mani, Linda Guo, Anunay Chauhan, Armaan Ali Hashmi, Chang Won Lee, Mohammed Ali, Christina Wu.

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