Freelance data, analytics & insights consultant with x10 years of experience in digital marketing advertising and brand. Projects include departmental and process building, tool and solution kit building, KPI frameworks and benchmarking methodologies, test and learn approaches, AB/n testing learning agendas, data driven CX projects, reporting and insight generation, consumer profile building and hypothesis testing. Survey building and analysis, audience segment analysis and activation (via 1st party data DMP sets). RFM modelling, media profile LAL modelling. I have also lectured on the basics of data collection cleansing and ethical usage at Hyper Island in January 2019, and at Antwerp Management School in November 2019 as well as provided best practice presentations to private businesses.I have previously worked at market, region and global level on the following brands: Scotch & Soda, Nike, Converse, Hermes, C&A, Johnnie Walker, Heineken, EASports, Barclays, EDF Energy, Philips, MINI, VW, Nissan, T-mobile, IKEA.