Responsible for brand, innovation, development, digital and marketing of Gazelle.

Bij Stayokay overnacht je op de meest bijzondere plekken. Van kasteel tot kubus­woning en van hartje stad tot op het wad. Vanuit je (privé)kamer ligt het avontuur voor de deur. Een comfortabele basis met alles wat je nodig hebt. We zijn ons bewust van de mensen en wereld om ons heen en daarom werken wij elke dag hard aan een sociaal en duurzaam verblijf. Stay meer dan okay!

Responsible for brand, innovation, digital and marketing and the online platforms uof Jaarbeurs and all Jaarbeurs own brands. Winner of the global digital innovation award of the event industry.

Head of the digital team and overall end responsible for the strategy, creation and building of the new Etos webshop and its innovations. Winner of the best online drugstore.

Head of the marketing and communication team of 20 people. Responsible for all marcom and brand activities of Etos in offline and online channels. Three times winner of the best drugstore.

Development of the strategic marketing and own brand plan and yearly theme calendars of Etos. The 360 execution of etos campaigns in on and offline.

Vision development, concepting and operational execution of new store format for Etos. Based on consumer insights, shopper behaviour, international trends and developments.

Responsible for creating and building a new team of 6 people for channel marketing and communications. Responsible for the briefing and execution of traffic/marketing communications campaigns and events for Telfort retail and online channels. Responsible for the shopper insights strategy and implementation of category management. Responsible for the creation and development of a whole new retail formula for Telfort’s own shops.

Brand and development manager Hi StoresResponsible for the strategy, concepting and implementation of a new retailchain for KPN; the Hi Store. The concept is based on brand positioning and shopper insights. Winner best telecom retailer 2008.Senior marketing manager Hi prepayStrategic and operational responsible for the total marketing and communication mix of Hi PrePay from consumer insights, to go to market plans and campaigns. Profit and loss responsible for the complete Hi PrePay business. Winner golden Effie 2005Senior brand marketeer Hi Responsible for the process of marketing communication campaigns for Hi and for the contacts with third parties such as retailers and vendors.

Responsible for all trade marketing activities and introductions of innovations concerning major retail telecomchannels such as. Activities include strategic marketing planning, category management, salestraining, sales promotion, and instore/POP development and implementation and for all new mobile products and services.